by Olga Bedrina Follow @zmirnofaAugust 19, 2016 Over the last few years, we’ve all heard the advice to avoid too much text in banner ads. “You need images,” the experts say. “Customers are drawn to images.” There is certainly evidence that today’s consumers are drawn to images; the success of services like Instagram and Pinterest … Continue reading Forget What You Think You Know: Text Sells
Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions. Lewis Gersh on August 19, 2016 Imagine this, digital marketers: Instead of distributing virtual ads anonymously in cyberspace, you have to pass out flyers … Continue reading 5 ways digital marketers can make healthier impressions
by Christopher Jan Benitez Follow @christopherjanbAugust 19, 2016 Image taken from Pixabay Social media is about putting the brand out there to interact with the large online community. When you think of social media, you may think of major networks such as Facebook and Twitter. However, Instagram is crushing both networks regarding brand engagement across … Continue reading Top Tools for Instagram Marketers
by Andrew Gazdecki Follow @biznessappsAugust 19, 2016 A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used … Continue reading Social Media Don’ts for Small Business
by Sean Pomeroy Follow @Sean_PomeroyAugust 19, 2016 After spending a great deal of time and resources to bring in quality new hires, many employers are making a major mistake by not prioritizing onboarding. Despite the fact that effective onboarding improves employee performance and increases employee engagement and retention, according to a report by the Partnership … Continue reading Why Smart Companies Are Making Onboarding A Top Priority
by Silviya Dineva Follow @_SilviyaDinevaAugust 19, 2016 Marketing automation targets revenue that is not yet obtained but is very close to that point in your customer relationship roadmap. Email automation in online retail marketing is what can help you personalize your communication with each and every customer and scale your growth at the same time. … Continue reading Why to Choose Email Automation for E-commerce?
From trade shows to meetups, it’s tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI. Scott Vaughan on August 19, 2016 In-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, … Continue reading How to solve the event marketing data problem
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. Andy Taylor on August 19, 2016 Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched … Continue reading Getting to the bottom of Google expanded text ad CTR and CPC
