Daily Archives: September 4, 2016

Improving Quality Leads Considered Most Important For Marketers

by Jack Loechner, Staff Writer @mp_research, August 19, 2016 According to the 2016 State of Lead Generation survey from Ascend2, improving the quality of leads generated is a top priority for 77% of marketing influencers. The quality of leads handed off to sales significantly impacts an organization’s ability to achieve the next most important goal … Continue reading Improving Quality Leads Considered Most Important For Marketers →

6 Tips to Make Small Business Blogging Easier

Business Blogging

by Gary DekAugust 20, 2016 Every business needs to invest in marketing, but a successful marketing strategy is much more crucial to the success of a startup or small business than an established familiar company. This is because startups are often constrained by capital and time – they have limited cash to get needed results … Continue reading 6 Tips to Make Small Business Blogging Easier →

What Should You Do When a Google Rep Calls?

Sales Techniques

by Randy Milanovic Follow @kayak360August 20, 2016 “Someone from Google called and they want to help me work through some recommendations.” Often, the business owners getting these calls are excited – Google is taking time out of its busy schedule to help me get better results! Or, they get a bit skeptical about the work … Continue reading What Should You Do When a Google Rep Calls? →

MSP Program Managers Drive Success Through Collaboration

Collaboration

by Len April Follow @ZenithtalentAugust 20, 2016 Around 1983, we witnessed the stirrings of what would become micro-managing “helicopter parents,” who in turn sired a generation of young, hovering warders instead of mentors. The problem, according to child development experts, is that these failure-intolerant practices have created a generation where more people hesitate to take … Continue reading MSP Program Managers Drive Success Through Collaboration →

International SEO for Small Businesses

Search Engine Optimization

by Martin Woods Follow @indigoextraAugust 20, 2016 The internet gives small businesses a huge opportunity to sell internationally. We explore the best international and multilingual SEO strategies in order to embrace this opportunity. A ‘small international business’ is an oxymoron that is increasingly common. It used to be impossible for a small business to reach … Continue reading International SEO for Small Businesses →

9 Things To Look For When Hiring A Web Design & Development Agency

Web Design Guidelines

by Tim Asimos Follow @timasimosAugust 20, 2016 A website redesign is an extremely important initiative that requires a large investment of your firm’s time, money and resources—and should be approached strategically. Choosing a web agency for your firm to partner with on a website redesign is a critical decision; one that shouldn’t be made without … Continue reading 9 Things To Look For When Hiring A Web Design & Development Agency →

Save Days: Dos and Don’ts of Finding a Web Design Agency

Web Design Guidelines

by Brian RegienczukAugust 19, 2016 We have interviewed hundreds of marketers and web design experts over the last few years. In all that time, there have been some common time wasters that consistently come up. We are here to help you take those days back with expert advice on what not to do and what … Continue reading Save Days: Dos and Don’ts of Finding a Web Design Agency →

Basic Rules for Constructing a Strong Email Design

Email Marketing Optimization

by Nicola LushAugust 20, 2016 The overall design of your email will determine whether the recipient will actually take time to read it or mark it for the junk folder. Here are some of the things you should consider when designing your email campaign. Overall Layout of Your Email The type of content you’re pulling … Continue reading Basic Rules for Constructing a Strong Email Design →

Web Traffic Numbers Got You Down?

Website Metrics

by Kevin BreindelAugust 19, 2016 You’ve done it! After months of work (as well as a hefty financial investment) you are finally ready to launch your new website. All the planning, designing, and optimizing is in place and you are ready to sit back and watch sales skyrocket behind the updated user experience. Then you … Continue reading Web Traffic Numbers Got You Down? →

Create an Explainer Video Script to Delight Your Visitors

Explainer Videos

by Gregg LitmanAugust 19, 2016 If I mention an explainer video, what comes to mind? If you’re thinking of a whiteboard video or something with fun or fancy graphics or animations, you’re on the right path. Explainer videos almost always use scripting and graphics to show — you know, “explain” — what a company does. … Continue reading Create an Explainer Video Script to Delight Your Visitors →