by Caroline GoanAugust 14, 2016 With mobile accounting for 30% of all B2B eCommerce sales, it’s imperative that suppliers of all shapes and sizes digitize their catalogs, for use by both customers and sales reps. If you’re using an eCommerce platform, then you likely already have a digital ordering platform of some kind. With this … Continue reading 4 Advantages of a Mobile Product Catalog
Daily Archives: August 24, 2016
3 Easy Steps To Improve Your Website Conversions
by Gina BottiAugust 14, 2016 As a web optimization guru, you’re well aware of the fact that consumers are now accessing the Internet via their smartphones more than desktop. You know we live in a mobile-first world and, like many digital marketing teams, you’re most likely focusing more and more of your marketing budget on … Continue reading 3 Easy Steps To Improve Your Website Conversions
How to Make Sales Funnels As Easy As A Playground Game
by Brian Basilico Follow @bbasilicoAugust 14, 2016 Funnel Ball Image Compliments of PD Play Do you guys remember funnel ball? Funnel ball is a game that is played at a park or playground. You throw a ball up into a basket-like thing and there is a funnel that the ball comes through and you get … Continue reading How to Make Sales Funnels As Easy As A Playground Game
Brands Produce More Variations For Fewer Campaigns
by Laurie Sullivan, Staff Writer @lauriesullivan, August 9, 2016 About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within the first month, according to a study on content released Tuesday. Click-through rates (CTRs) on mobile devices … Continue reading Brands Produce More Variations For Fewer Campaigns
How to Create Expanded Text Ads
by Erin SaginAugust 14, 2016 Just last week, the crew at Google made advertisers’ wishes come true when they released support for Expanded Text Ads in the AdWords interface. This giant new ad format gives advertisers an additional 45 characters to work with, making it easier to build a compelling case for searchers to click … Continue reading How to Create Expanded Text Ads
Big Ask, Little Ask
by Matthew MacQuarrie Follow @MattMacQuarrieAugust 13, 2016 Here’s a simple, foundational principle of business that every entrepreneur should know: When you approach a potential customer, you should always have a Plan A and a Plan B in mind; a big ask and then a little ask. If you ask the customer for something big, and … Continue reading Big Ask, Little Ask
How to Get Better Media Coverage for Your Release
by Mickie E Kennedy Follow @ereleasesAugust 13, 2016 Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to something as simple as not having an attention grabbing headline or focusing on the wrong media outlet. … Continue reading How to Get Better Media Coverage for Your Release
Your Guide To Personalizing Across Every Channel In 2017
by Denise Chan Follow @denisechan26August 13, 2016 Gartner’s 2017 predictions indicate that 87% of marketers expect customer experience to be their primary differentiator. And if you think of the experiences that stick out to you as a consumer, it’s probably when your favorite app notified you about an exclusive event in your area, or when … Continue reading Your Guide To Personalizing Across Every Channel In 2017
Email Deliverability Best Practices: Understanding Spam Filters
by Kristen Dunleavy Follow @KristenWritesItAugust 13, 2016 The success of any email marketing campaign probably hinges more on one word than any other: deliverability. Your message simply cannot prompt action if the recipient doesn’t receive it. Which is why you want it to end up in the recipient’s inbox, not relegated to their junk or … Continue reading Email Deliverability Best Practices: Understanding Spam Filters
9 Tips to Boost Website Conversions by Improving User Experience
by Sarah Clark Follow @b3netAugust 13, 2016 Online shopping is no more a niche market, it’s booming. Almost everything, from FMCG products to clothing to gadgets to kid’s essentials, are sold over the internet. In other words, e-commerce websites are successfully engaging a large section of the spending class. The e-commerce industry is booming with … Continue reading 9 Tips to Boost Website Conversions by Improving User Experience
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