Daily Archives: August 24, 2016

Should Your Business Join the Better Business Bureau (BBB)?

by Brian Stupp Follow @IOUFinancialAugust 13, 2016 Whether you are starting a business or have been in business for years, you are no stranger to the amount of sites, platforms, organizations, and more that want you to join their listings for site rankings, customer reviews and business accreditations. When considering the many options, there is … Continue reading Should Your Business Join the Better Business Bureau (BBB)? →

3 Ways eCommerce is Changing Operations and Supply Chain Management

eCommerce Experience

by Monica OrrigoAugust 12, 2016 In 2015, Forrester predicted that B2B eCommerce sales would be twice that of B2C eCommerce, shedding some light on interesting aspects of the B2B sphere. Whilst the retail sector was the first industry to take up eCommerce, defining many of its key characteristics in the process, the demands of B2B … Continue reading 3 Ways eCommerce is Changing Operations and Supply Chain Management →

Advertising’s Walking Dead, Or: Toward a New Marketing Stack

Content Strategy

by Josh Engroff, Op-Ed Contributor, August 12, 2016 The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? Digital life has already turned on that imperceptible pivot where the future … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack →