Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started. Pratik Dholakiya on August 4, 2016 Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find … Continue reading 4 things you didn’t know about rich snippets
August 4, 2016 Banner ads, YouTube pre-roll ads, paid search ads – we’ve seen them all, and most of the time we try to ignore them. Or, if you’re like 45 million other Americans, you have downloaded a software to combat ad blocking entirely. Ad blocking softwares have seen an influx of downloads over the … Continue reading Combat Ad Blocking with Influencer Marketing
August 3, 2016 The Facebook Verification Badge is displayed on verified Pages to tell visitors that Facebook has confirmed the Page is authentic. The proof of a Page’s authenticity shows up as either a gray circle badge with a tick mark or a blue circle badge with a tick mark. The Badge appears on … Continue reading How To Get A Verification Badge For Your Facebook Page
Attribution is key for marketers looking to optimize media channels in this increasingly fragmented world August 2, 2016 Attribution is key for marketers looking to optimize media channels in this increasingly fragmented world Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such … Continue reading Attribution Becoming More Of A Priority For Marketers
August 3, 2016 A recent study showed that a large portion of brands don’t have dedicated, full-time social media managers, but run their profiles in 10 hours or less per week. We like a challenge, and we don’t shy away from the big ones. We thought we would take a look at how you could … Continue reading How To Master Your Social Media Marketing In 10 Hours Per Week
August 3, 2016 We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not … Continue reading Know Your MOFU: Start a Dialogue to Increase Conversion Rates
August 2, 2016 We live in an age of information overload. We’ve learned to skim an article or blog post for key points, and if we find it confusing, complex, or too long, we bounce away from the website. People risk losing their site visitors even if the quality and the value of their work … Continue reading Why Infographics Are Essential to a Successful SEO Campaign
by Andrew Raso Follow @marketinggurus3August 15, 2016 Some 2.1 billion people have social media accounts, and as many as half of those people are checking out social content more than once a day. With that kind of social activity it begs the question… “Why isn’t my engagement higher?” Poor engagement is a problem marketers have … Continue reading 25 Power Words to Drive More Engagement With Your Social Campaigns
by Justin Horvath Follow @justin_horvathAugust 14, 2016 I’ve been talking a lot about Twitter, Facebook, Snapchat, and Instagram, but there’s another social media platform that doesn’t receive nearly enough attention. I’m talking, of course, about Pinterest. It’s no secret that CEO Ben Silbermann has been aggressively repositioning Pinterest as the next chapter in social media … Continue reading Pinterest is Social Media’s Best Kept Secret
by Jack Loechner, Staff Writer @mp_research, August 9, 2016 According to a SumoHeavy study of over 1,000 U.S. consumers, the digital commerce landscape is quickly evolving, and there are many variables that impact the online shopping experience. Looking for a better understanding of how consumers feel and interact with various devices, channels, and features, the study finds that consumers … Continue reading The Digital Commerce Landscape
