Tag Archives: Amazon

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Mike Farrell on October 4, 2019 Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to … Continue reading Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook

In today’s Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital brand. Adam Berkowitz on September 19, 2019 As Facebook once again rolls out its pitch to publishers, this time pledging publishers more money and promising to hire former journalists to evaluate the feed, the … Continue reading Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook

Amazon Sales Tax: Everything You Need to Know

Michael Ugino — August 27, 2019 — August 27, 2019 There’s a lot involved in running an e-commerce business — from managing inventory to fulfilling orders — and in many ways, Amazon has simplified these steps for online retailers, especially through Fulfillment By Amazon. However, while Amazon can collect sales tax on a seller’s behalf, … Continue reading Amazon Sales Tax: Everything You Need to Know

A Guide to Buying UPC Codes in Order to Sell on Amazon

William Harris — August 12, 2019 Follow @wmharris101 — August 12, 2019 Ecommerce continues to grow as more stores appear online and more sellers choose to sell on online marketplaces. As ecommerce grows, it also evolves. For example, an online marketplace like Amazon has multiple product categories available, insightful customer reviews attached to most listings, … Continue reading A Guide to Buying UPC Codes in Order to Sell on Amazon

Don’t fall for the ‘magic keyword’ trap on Amazon

By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales is nearly impossible. Andrew Waber on August 2, 2019   For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a long-term challenge, … Continue reading Don’t fall for the ‘magic keyword’ trap on Amazon

Tips for Manufacturing Marketing in the Age of Amazon

Heather Quitos — July 24, 2019 — July 24, 2019 Digital connectivity fills our lives as people become more dependent on their smartphones for daily tasks, whether measuring a package, paying for coffee, or ordering a week’s worth of groceries. Amazon has emerged as a household name and the Amazon Effect has radically changed the … Continue reading Tips for Manufacturing Marketing in the Age of Amazon

Just how black was ‘Black Friday in July’ for retailers not named Amazon?

The data show growth for other retailers, but Amazon captured the bulk of sales. Greg Sterling on July 19, 2019 Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber Monday combined. Indeed, Prime Day has established itself as a third online shopping mega-event (the … Continue reading Just how black was ‘Black Friday in July’ for retailers not named Amazon?