Tag Archives: Amazon

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology. Amy Gesenhues on October 26, 2018   Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital … Continue reading Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping

What’s new and striking about this survey is the runaway gap between Amazon and everyone else. Greg Sterling on October 15, 2018   All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday shopping survey from CPC Strategy is any indication, Amazon is … Continue reading Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping

4 lessons learned from 200,000 Amazon beauty, personal care product pages

What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018   Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages

Amazon Private-Label OTC Products Lands In Top 3 Search Positions

Amazon Private-Label OTC Products Lands In Top 3 Search Positions by Laurie Sullivan , Staff Writer @lauriesullivan, (September 11, 2018) Basic Care, Amazon’s private-label over-the-counter product, was the top brand in Amazon’s search results for the OTC allergy category from August 1 through August 15, according to data released by Kantar Media on Tuesday. Kantar Media … Continue reading Amazon Private-Label OTC Products Lands In Top 3 Search Positions

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign by Laurie Sullivan  @lauriesullivan, August 17, 2018 Amazon Music announced the launch of a new advertising campaign titled A Voice is All You Need to highlight powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music.  Ariana Grande, … Continue reading Amazon Music Highlights Voice Search Through Alexa In Latest Campaign