Tag Archives: Amazon

Customizable Amazon Sponsored Display ads go live globally

Add brand logo and custom headlines to product targeting ads. Ginny Marvin on October 9, 2020  Amazon has rolled out the ability for eligible advertisers to add their brand logo and customized the headline in Sponsored Display ads. The customized Sponsored Display units can run on product description pages, customer reviews, shopping results pages and … Continue reading Customizable Amazon Sponsored Display ads go live globally

Amazon Gains Product Searches, As Google Shares Continue To Fall

Amazon Gains Product Searches, As Google Shares Continue To Fall by Laurie Sullivan  @lauriesullivan, October 2, 2020 Data from analyst firm Raymond James shows a clear increase in searches on Amazon, but also how search engines lost share in September compared with January 2020. When asked where survey respondents typically begin their search for a … Continue reading Amazon Gains Product Searches, As Google Shares Continue To Fall

The importance of valuing latent orders to successful Amazon Sponsored Products management

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift. Andy Taylor on July 24, 2020 Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads … Continue reading The importance of valuing latent orders to successful Amazon Sponsored Products management

How to Troubleshoot Suppressed Listings on Amazon

Kiran Patil June 29, 2020 Suppressed listings are quite common amongst sellers on Amazon, especially for those who are relatively new, facing operational challenges, or operating in categories that require strict quality control. Suppressed listings on Amazon can hamper your inventory planning, and lead to revenue loss. For market leaders, it may even mean loss … Continue reading How to Troubleshoot Suppressed Listings on Amazon