Tag Archives: Amazon

Amazon Ad Types: What You Need to Know to Successfully Boost Your Sales

John Lincoln September 3, 2021 Learning the ins and outs of Amazon ad types is crucial to hitting your big sales goals. In this article, we’re going to explore the types of ads available to you and give you the information you need to decide which is right for you and your business. Amazon Ad … Continue reading Amazon Ad Types: What You Need to Know to Successfully Boost Your Sales

Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs

Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs by Laurie Sullivan  @lauriesullivan, July 13, 2021 Amazon wants advertisers to increase their reliance on advertising across its properties, so it introduced a partner network of international agencies and tool providers designed to build a community for its advertising business. The Amazon Advertising Partner Network … Continue reading Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs

Reaching Rural Shoppers On Amazon Prime Day Who Spend More

Reaching Rural Shoppers On Amazon Prime Day Who Spend More by Laurie Sullivan , Staff Writer @lauriesullivan, June 22, 2021 Several companies released Amazon Prime Day data on Tuesday. Some unexpected results come from Adobe Analytics, which point to the states with the highest gains in purchases during the first 24 hours of sales. I have … Continue reading Reaching Rural Shoppers On Amazon Prime Day Who Spend More

Amazon Advertising And GroupM Work On Audio Ads

Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan  @lauriesullivan, May 19, 2021 Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on Amazon Music’s free ad-supported tier. GroupM agency clients can reach listeners based on streaming activities and shopping signals across … Continue reading Amazon Advertising And GroupM Work On Audio Ads

Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief

Plus, the hazards of credit card targeting Kim Davis on May 3, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief

Fair Treatment of Employees: Efforts to Unionize Amazon Warehouses

Angela Hausman, PhD April 8, 2021 Unions certainly have their place in our society. We have unions to thank for such as the five-day workweek, overtime pay, safe working conditions, and many other rights we take for granted as workers today. Unions were needed because employers abused their workers by creating unsafe working conditions and … Continue reading Fair Treatment of Employees: Efforts to Unionize Amazon Warehouses

5 Tips to Write Stand-Out Amazon Product Listings

Kiran Patil March 19, 2021 As an Amazon seller, your product listing is your shopfront. Like a store display attracting buyers, your listing title and product images on the search result page get shoppers to click. Customers can then get complete information about your product on the product page with a detailed description, bulletin features, … Continue reading 5 Tips to Write Stand-Out Amazon Product Listings