Tag Archives: Amazon

Key considerations for achieving success on Amazon

Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Ginny Marvin on February 8, 2019  Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires significant seller investment compared to running campaigns on Google, Todd … Continue reading Key considerations for achieving success on Amazon

3 lessons learned from 89,000 Amazon fashion product pages

Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page. Andrew Waber on February 7, 2019 For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent … Continue reading 3 lessons learned from 89,000 Amazon fashion product pages

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan  @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query.  The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands

Amazon Sponsored Ads Described As ‘Sneaky’

Amazon Sponsored Ads Described As ‘Sneaky’ by Laurie Sullivan  @lauriesullivan, November 29, 2018 Consumers are seeing a lot more advertisements with the growth of advertising on Amazon’s marketplace. Major brands like Johnson & Johnson are paying Amazon big bucks to place those sponsored product ads in baby registries. U.S. advertisers will spend $4.61 billion using … Continue reading Amazon Sponsored Ads Described As ‘Sneaky’

12 Solid Approaches for Gaining Traction on Amazon When You’re First Starting Out

Young Entrepreneur Council — November 26, 2018 Follow @YEC — November 26, 2018 Amazon can be a great marketplace and a source of additional revenue for any business that sells exclusive products. What is the best way to encourage people to purchase products from the online retail giant, especially when there are not enough customer … Continue reading 12 Solid Approaches for Gaining Traction on Amazon When You’re First Starting Out