Tag Archives: Amazon

Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day

Retailers today must strike a balance with a blend of value-added mobile or tech experiences with personal connection and exceptional customer service in-store. Garrett Albanese on July 9, 2019 Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s … Continue reading Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day

Moving from vendor to seller on Amazon? Here’s what you need to know

If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier to a marketplace seller. Melissa Burdick on July 2, 2019 Amazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, … Continue reading Moving from vendor to seller on Amazon? Here’s what you need to know

Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains

Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items. Mike Farrell on May 16, 2019  One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around … Continue reading Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests

Is It Possible to Compete With Amazon and Win?

Christopher Brown — April 15, 2019 Follow @marketculture — April 15, 2019 For businesses everywhere, this is becoming an increasingly relevant question. Not long ago most business could just ignore Amazon and say to themselves that’s fine for them in retail they are not operating in our industry. Well, times are changing, and Amazon is … Continue reading Is It Possible to Compete With Amazon and Win?

12 Ways Amazon Optimizes Product Pages to Drive Billions

Paul Schmidt — April 11, 2019 — April 11, 2019 It’s a culture of testing, iterating, and analyzing that helps Amazon swallow up more and more industries. However, there are still thousands of specialized retail and e-commerce businesses that employ a healthy workforce and will succeed for the foreseeable future. Given Amazon’s multi-faceted organization, it … Continue reading 12 Ways Amazon Optimizes Product Pages to Drive Billions