Tag Archives: Amazon

Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020

Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020 by Laurie Sullivan  @lauriesullivan, December 29, 2020 States like California may have set restrictions on small- and medium-size businesses that kept consumers from entering physical stores, but during the holiday season these struggling smaller U.S. companies sold nearly 1 billion products in Amazon’s store. To … Continue reading Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020

Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe

Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe by Laurie Sullivan  @lauriesullivan, November 25, 2020 As Amazon continues to crack down on the sale of counterfeit goods on its platform, the company this week launched two initiatives to crack down on trademark issues and counterfeiting across its … Continue reading Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe

Stand Out This Holiday Season With a Comprehensive Amazon Ads Strategy

Kiran Patil November 25, 2020 With a stronger inclination towards online shopping, the holiday season this year will be more critical and competitive for Amazon sellers than ever before. To stay ahead of the competition and to ensure that their products stand out in the market, sellers must employ a comprehensive Amazon advertising strategy to … Continue reading Stand Out This Holiday Season With a Comprehensive Amazon Ads Strategy

Amazon Ads Create Halo Effect On Other Channels: Report

Amazon Ads Create Halo Effect On Other Channels: Report by Laurie Sullivan  @lauriesullivan, November 6, 2020 Amazon Advertising generates a 20% higher return on investment relative to a brand’s average marketing ROI, according to the latest ROI Genome report from Analytic Partners.  The report, Omnichannel and a Brave New World, analyzes marketing approaches using multiple … Continue reading Amazon Ads Create Halo Effect On Other Channels: Report

Frustration-Free Packaging: The Ultimate Guide for Amazon Sellers (and Vendors)

Nicholas Godwin November 4, 2020 Amazon is shooting for net-zero emissions, and you can net some profit if you sell on Amazon. Hey, Amazon doesn’t even know me. But since you and I sell on there and you might benefit from this info, I thought it makes sense to share it. No strings attached. By … Continue reading Frustration-Free Packaging: The Ultimate Guide for Amazon Sellers (and Vendors)

Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites

Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites by Laurie Sullivan  @lauriesullivan, October 23, 2020 Capitalizing on ecommerce, QVC and HSN have been transitioning to digital for years, but one media report suggests the companies during the second quarter in 2020 began tapping into digital channels like YouTube. In fact, QVC’s website accounted … Continue reading Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites

Amazon Advertisers Up Spend During Two Days Of Prime

Amazon Advertisers Up Spend During Two Days Of Prime by Laurie Sullivan  @lauriesullivan, October 16, 2020 Kenshoo clients running Amazon Advertising during the two Prime sale days spent 3.8 times more on advertising versus the daily average of the 30 days leading up to Prime Day 2020, according to the company’s analysis. Amazon did not … Continue reading Amazon Advertisers Up Spend During Two Days Of Prime

Customizable Amazon Sponsored Display ads go live globally

Add brand logo and custom headlines to product targeting ads. Ginny Marvin on October 9, 2020  Amazon has rolled out the ability for eligible advertisers to add their brand logo and customized the headline in Sponsored Display ads. The customized Sponsored Display units can run on product description pages, customer reviews, shopping results pages and … Continue reading Customizable Amazon Sponsored Display ads go live globally