Take advantage of the meteoric rise in video advertising with the right tips, tricks and tools. If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s … Continue reading How you can make the most of your YouTube video advertising
Ben Duchesney — March 9, 2019 — March 9, 2019 You’re a star, baby! The camera loves you – and your business. If you want to make your small business famous – YouTube famous – now is a good time to start. According to Brandwatch, “among millennials, YouTube accounts for two-thirds of the premium online … Continue reading Create a YouTube Channel That Helps Your Small Business Make Money
Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also needed. Justin Rudolph on February 27, 2019 In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access … Continue reading Youtube and youth advertising: Oversight and transparency for our newest babysitter
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Matt Lawson on February 25, 2019 Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important … Continue reading Think like a search marketer to drive growth with YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube’s contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. Ginny Marvin on February 5, 2019 Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives … Continue reading Google: Still ‘early days’ for performance advertising on YouTube
Nicole Blanckenberg — January 29, 2019 Follow @https://twitter.com/NicoleBlancken — January 29, 2019 Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why? Because finding the right YouTube keywords could mean the difference between your ideal shopper catching your content, or your content being a complete traffic dead-zone. The first thing you … Continue reading YouTube SEO: 5 Hacks for Quicker, Better YouTube Keyword Research
James Faulkner — January 22, 2019 — January 22, 2019 With YouTube now bringing in more than 1.8 billion users every month, the video platform is approaching Facebook’s colossal status (2bn+ monthly users) as a social and advertising giant. In this guide, we’re going to explain how to advertise on YouTube, why you should consider … Continue reading Guide to Advertising on YouTube
People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query. The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered. Bruce Budkofsky on December 21, 2018 Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, … Continue reading Back to Basics: Maximize your YouTube advertising
Emil Kristensen — November 23, 2018 Follow @Emilgkristensen — November 23, 2018 Looking to find new customers for your e-commerce store? Your ticket to success might be in a medium you haven’t tried yet—YouTube. YouTube may sound intimidating. Don’t videos take a long time to create? Don’t you need expensive equipment? What if you’re not … Continue reading YouTube Marketing: 5 Proven Strategies to Generate More Sales for Your E-Commerce Business
