Angela Hausman, PhD January 14, 2021 YouTube statistics seem daunting if you want to grow your YouTube channel. With 30,000 hours of videos uploaded every hour, and 5 billion videos watched every day, standing out from the crowd looks nearly impossible. With all this competition, many channels never gain the traction required to become one … Continue reading 7 Tips to Grow Your YouTube Channel and Improve Your Conversion Rate
Gloria Chow January 11, 2021 YouTube, which was started in 2005, has now grown to be the second-largest search engine in the world, just behind Google. There are over 2 billion users, and hundreds of hours of video content are uploaded every minute. It’s been around for 16 years, and there are already tons of … Continue reading 3 YouTube Marketing Tips for Small Business in 2021
How YouTube Impacts Consumer Purchase Habits by Laurie Sullivan @lauriesullivan, December 30, 2020 The pandemic gave live streaming video a boost. Now nightly network news shows are seeing the same success in performance. Much of the content is watched on television screens and influencers are helping brands reach consumers on more than just smartphones and … Continue reading How YouTube Impacts Consumer Purchase Habits
Chintan Zalani January 2, 2021 The latest YouTube stats show that the video platform saw 95% more new channels trying to build an audience in 2020 (compared with last year). When people were stuck at home, they were compelled to spend more time on screens. And YouTube was their source for learning new skills, getting … Continue reading How to Make Money On YouTube: 15 Effective Ways [Infographic]
Torrey Tayenaka December 11, 2020 Video has become a core element of online marketing. Every brand with video production should also have a dedicated YouTube channel to host and archive those videos. With a little work, your videos and YouTube channel become a powerful marketing force of their own. The first step is to build … Continue reading How to Jumpstart Your Corporate YouTube Channel
Nicole Blanckenberg December 9, 2020 Want to know how to start a YouTube channel for online store brands and why you need one? You’ve come to the right place. When done right, creating an eCommerce YouTube channel can help you attract more potential shoppers, strengthen your brand identity, showcase properties, communicate with customers, provide video … Continue reading How to Start a YouTube Channel for Your Online Store
Joe Martinez December 8, 2020 I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, … Continue reading 4 Underrated YouTube Metrics to Quantify Your Video Campaign Success
Victor Blasco November 30, 2020 Do you know what the most successful YouTube channels have in common? None of them got a million subscribers overnight. They’ve worked hard to be where they are now. And I’m not just talking about improving their content. That does play a big role in a channel’s success, but it’s … Continue reading Using Keywords Effectively on YouTube: All You Need to Know
Joe Martinez October 24, 2020 With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your … Continue reading 4 Easy Strategies for More Effective Holiday YouTube Ads
Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites by Laurie Sullivan @lauriesullivan, October 23, 2020 Capitalizing on ecommerce, QVC and HSN have been transitioning to digital for years, but one media report suggests the companies during the second quarter in 2020 began tapping into digital channels like YouTube. In fact, QVC’s website accounted … Continue reading Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites
