Snap and YouTube have reportedly settled another major social media addiction lawsuit By Karissa Bell May 15, 2026 5./15 West/Getty Images Snap and YouTube have reportedly reached a settlement in a major lawsuit with a Kentucky school district just weeks ahead of trial Bloomberg reports. The case is one of several around the country that … Continue reading Snap and YouTube have reportedly settled another major social media addiction lawsuit
February 11, 2026 MrBeast’s business empire stretches far beyond viral YouTube videos
YouTube: Major Gap In Podcast Video Ad Performance by Laurie Sullivan , Staff Writer, December 19, 2025 Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The Los Angeles-based agency worked with Podscribe, an independent platform for podcast and … Continue reading YouTube: Major Gap In Podcast Video Ad Performance
YouTube: What Gets Consumers To Purchase? by Laurie Sullivan , Staff Writer, October 24, 2025 YouTube videos have made it easy for consumers to quickly move from browsing to purchasing. The transition is being supported not only by videos, but also ads. Forty-six percent of consumers said they have purchased a product discovered on YouTube, … Continue reading YouTube: What Gets Consumers To Purchase?
YouTube Introduces Multimodal Measurement by Laurie Sullivan , Staff Writer, October 9, 2025 YouTube is making it easier for brands to measure the full impact of organic and paid advertising based on user-generated content and creator collaborations running on a brand’s channels on the platform. The company on Thursday introduced the “brand pulse report” to … Continue reading YouTube Introduces Multimodal Measurement, Reporting
YouTube isn’t just for B2C. Here’s how B2B brands can use video ads to build trust and move buyers through complex sales cycles. Pauline Jakober on May 1, 2025 YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals … Continue reading Your top B2B YouTube ads questions – answered
YouTube Ad Revenue Jumps 10.3% To $8.9B by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2025 Google began testing AI Overviews in YouTube as the company turned 20 and the video site’s ad revenue climbed 10% to $8.9 billion in the first quarter of 2025. Its YouTube TV service has become one of the top … Continue reading YouTube Ad Revenue Jumps 10.3% To $8.9B
YouTube Citations In Google AI Overviews Rise 25% by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2025 YouTube turns 20 this year. Creators have moved from creating grainy videos to feature-length movies. People are doing more than watching YouTube content on their computers or phones. Neal Mohan, YouTube CEO, explained in a blog post how TV has … Continue reading YouTube Citations In Google AI Overviews Rise 25%
YouTube Liaison Opens Up About The Algorithm by Laurie Sullivan , Staff Writer @lauriesullivan, November 18, 2024 AI-based algorithms on YouTube are important because it is what determines how a video responds to viewers and why it loses or gains momentum, impressions, and more. Google has always been reluctant to provide details. I remember that around … Continue reading YouTube Liaison Opens Up About The Algorithm
November 16, 2024 Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand Dude Perfect CEO Andrew Yaffe talked to ‘Fast Company’s Most Innovative Companies’ podcast about his plans for the media brand. BY Yasmin Gagne Over the past 15 years, sports and entertainment company Dude Perfect—which started … Continue reading Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand
