Google is giving greater focus and consideration to publishers and partners based on revenue streams they create for the company. AdSense has shifted to an eCPM payment model for publishers, and the company has vowed more support YouTube creators. MediaPost.com: Search & Performance Marketing Daily (6)
Tag Archives: Youtube
YouTube is making millions off a new breed of climate denial, a monitoring group says
By Reuters January 16, 2024 YouTube is making millions of dollars a year from advertising on channels that make false claims about climate change because content creators are using new tactics that evade the social media platform’s policies to combat misinformation, according to a report published on Tuesday. The Center for Countering Digital Hate … Continue reading YouTube is making millions off a new breed of climate denial, a monitoring group says
YouTube ads: Are they really getting longer?
YouTube ads: Are they really getting longer? Graeme Hanna / Last Updated: Dec 15, 2023 YouTube has stated that its advert segments are getting longer, but there will be fewer of them for viewers watching on connected TVs. The information was provided in a Google Announcement that revealed it has been the most-watched content streaming … Continue reading YouTube ads: Are they really getting longer?
Inside the ‘arms race’ between YouTube and ad blockers
Inside the ‘arms race’ between YouTube and ad blockers Against all odds, open source hackers keep outfoxing one of the wealthiest companies. Anthony Ha Fri, Dec 1, 2023 Google/YouTube YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it’ll simply stop … Continue reading Inside the ‘arms race’ between YouTube and ad blockers
YouTube is deliberately ‘suboptimal’ for people using ad blockers
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube. Nicola Agius on November 22, 2023 YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums … Continue reading YouTube is deliberately ‘suboptimal’ for people using ad blockers
YouTube rolls out AI music makers to take on TikTok
YouTube rolls out AI music makers to take on TikTok Radek Zielinski / Nov 17, 2023 YouTube has unveiled two new AI-powered music creation tools — Dream Track and Music AI — to help creators make engaging short videos that compete better with rivals like TikTok. The new tools allow users to generate original songs … Continue reading YouTube rolls out AI music makers to take on TikTok
YouTube will now let breastfeeding and twerking videos be monetized
YouTube will now let breastfeeding and twerking videos be monetized However, a child must be present in breastfeeding videos. Mariella Moon Fri, Nov 17, 2023 Abraham Gonzalez Fernandez via Getty Images YouTube videos that feature breastfeeding content can now earn money on the platform, so long as they meet a certain set of criteria. … Continue reading YouTube will now let breastfeeding and twerking videos be monetized
New YouTube policy requires creators to label AI-manipulated videos
New YouTube policy requires creators to label AI-manipulated videos Maxwell William / Nov 14, 2023 YouTube will implement a significant policy update that requires creators to disclose when they upload videos with manipulated or synthetic content, especially those created using AI tools, according to a recent Bloomberg report. This move aims to enhance transparency … Continue reading New YouTube policy requires creators to label AI-manipulated videos
YouTube will let musicians and actors request takedowns of their deepfakes
YouTube will let musicians and actors request takedowns of their deepfakes The company is also rolling out clearer labels on content created using AI. Sarah Fielding Tue, Nov 14, 2023 ASSOCIATED PRESS YouTube has announced new steps to combat AI misuse and misinformation that will roll out over the coming months. The new policies address … Continue reading YouTube will let musicians and actors request takedowns of their deepfakes
Just For You, YouTube Says
Just For You, YouTube Says by Laurie Sullivan , Staff Writer @lauriesullivan, November 9, 2023 Two three-letter words will change the way brands message consumers in advertisements and marketing in search, email and other media within the next few years, as Google and others phase out browser-based cookies that target consumers and real one-to-one targeting takes hold. … Continue reading Just For You, YouTube Says
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