Joe Martinez — August 11, 2018 — August 11, 2018 When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away. With these expectations in place, … Continue reading Optimizing for Earned Metrics in YouTube Campaigns
Sarah Metoxen — July 20, 2018 — July 20, 2018 The popularity of YouTube is on the rise with no sign of slowing down any time soon. Why would it? Video marketing has tons of seriously impressive stats: 97% of marketers polled said video helped increase user understanding of their product. 76% said video marketing … Continue reading 3 YouTube Features You Might Not Know About: Helpful Content Tips
Julie Neumark — July 18, 2018 Follow @julieneumark — July 18, 2018 4 ways brands can take advantage of the intersection of video streaming and gaming To talk about the convergence of video streaming and gaming as the catalyst for a new culture of creation would seem like a bit like a no-brainer to many. … Continue reading Winning the Game with Content Targeting on YouTube
Latin American Soccer Teams Got Most Hits On YouTube by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2018 On Sunday, France won the World Cup against Croatia 4 to 2. Croatia and France were not necessarily among the most popular 2018 FIFA World Cup teams people searched for and watched on YouTube during the past … Continue reading Latin American Soccer Teams Got Most Hits On YouTube
Jenn Villa — July 10, 2018 — July 10, 2018 OpenClipart-Vectors / Pixabay We’re not sure we need to convince you that people love watching videos. But in case you didn’t realize how much, users watch ONE BILLION hours of YouTube per day— royally spanking the watch times of any other video hosting platform. As … Continue reading Why Your Business Needs a Dynamite YouTube Marketing Strategy— Like, NOW
John Merrifield — July 10, 2018 — July 10, 2018 The 2018 NBA Finals have come and gone. In the end, the Warriors were victorious after meeting the Cavaliers in the NBA Finals for the fourth straight year, and YouTube TV elevated the experience with a real-time cool factor that we thought was worth highlighting. … Continue reading YouTube TV Shoots and Scores with New Ad Campaign
Jenn Villa — June 29, 2018 — June 29, 2018 FreeCliparts / Pixabay Let’s begin by driving this point home— hard. No matter how awesome you are at search engine optimization (SEO), no matter how large your network is, no matter how much you invest in pay-per-click (PPC) ads, YOUR VIDEO CONTENT IS NOT GOING … Continue reading How to Make Bomb YouTube Content That’s Worth Watching, Rewatching & Sharing
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video. Amy Gesenhues on June 29, 2018 SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last … Continue reading Is YouTube serving up more pre-roll & mid-roll video ads?
Syed Balkhi — May 24, 2018 Follow @SyedBalkhi— May 24, 2018 Are you hesitating to start a YouTube channel just because you don’t have the knowledge to create videos or can’t afford the expensive equipment? What if we told you that you don’t need any expert knowledge or premium software to make videos? That’s right, … Continue reading Tips on Creating your First YouTube Video
Dana Kilroy — May 17, 2018 Follow @dsullyk — May 17, 2018 Want to generate more leads on YouTube without relying on PPC ad platforms like Google AdWords or Facebook ads? I’ve got two words for you: YouTube giveaways (or is that three words?!). YouTube has more than 1.3 billion users and, in any given … Continue reading How to Generate More Leads on YouTube
