Tag Archives: Youtube

YouTube Video Ads To Make Engaged-View Conversion Metrics Standard

YouTube Video Ads To Make Engaged-View Conversion Metrics Standard by Laurie Sullivan  @lauriesullivan, September 11, 2020 Advertisers have been challenged to determine the impact of video ad campaigns on conversions when they can’t compare them across ad formats. On Friday, YouTube said that by the end of the year it will make engaged-view conversions a … Continue reading YouTube Video Ads To Make Engaged-View Conversion Metrics Standard

How to Optimize Network & Placement Targeting for YouTube Ads

Joe Martinez August 22, 2020 Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work … Continue reading How to Optimize Network & Placement Targeting for YouTube Ads

5 Quick Tips for Creating eCommerce YouTube Video Ads that Covert [+ Examples]

Mushon Heinisch — June 12, 2020 YouTube has become a powerful marketing tool for online sellers. But how do you create eCommerce video ads that actually boost sales, while keeping budgets in check? The secret is, it is surprisingly quite easy – and quick! To help you make the most of your eCommerce YouTube videos … Continue reading 5 Quick Tips for Creating eCommerce YouTube Video Ads that Covert [+ Examples]

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

7 Surprising Ways YouTube Hashtags Can Increase Views

Victoria Taylor — May 9, 2020 Let’s talk about hashtags. This # symbol has been around for years. Still, it wasn’t until August 23, 2007, when Twitter’s creator decided to capitalize on the symbol to solidify themselves as “the” social media platform to use during the time. Now you can’t see a post without it, … Continue reading 7 Surprising Ways YouTube Hashtags Can Increase Views

YouTube is the Secret Branding Tool Your Small Business Needs

Alice Corner — May 4, 2020 mohamed_hassan / Pixabay Have you ever heard the phrase “show, don’t tell”? Well that phrase is the exact reason that YouTube is the secret to your branding success. Branding for small businesses revolves around two trains of thought. One is that your brand should be representative of who you … Continue reading YouTube is the Secret Branding Tool Your Small Business Needs