Tag Archives: Youtube

5 Quick Tips for Creating eCommerce YouTube Video Ads that Covert [+ Examples]

Mushon Heinisch — June 12, 2020 YouTube has become a powerful marketing tool for online sellers. But how do you create eCommerce video ads that actually boost sales, while keeping budgets in check? The secret is, it is surprisingly quite easy – and quick! To help you make the most of your eCommerce YouTube videos … Continue reading 5 Quick Tips for Creating eCommerce YouTube Video Ads that Covert [+ Examples]

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

7 Surprising Ways YouTube Hashtags Can Increase Views

Victoria Taylor — May 9, 2020 Let’s talk about hashtags. This # symbol has been around for years. Still, it wasn’t until August 23, 2007, when Twitter’s creator decided to capitalize on the symbol to solidify themselves as “the” social media platform to use during the time. Now you can’t see a post without it, … Continue reading 7 Surprising Ways YouTube Hashtags Can Increase Views

YouTube is the Secret Branding Tool Your Small Business Needs

Alice Corner — May 4, 2020 mohamed_hassan / Pixabay Have you ever heard the phrase “show, don’t tell”? Well that phrase is the exact reason that YouTube is the secret to your branding success. Branding for small businesses revolves around two trains of thought. One is that your brand should be representative of who you … Continue reading YouTube is the Secret Branding Tool Your Small Business Needs

The Complete Guide to Getting Started With YouTube Live

Conor Bond — May 1, 2020 Even before the spread of the novel coronavirus, live streaming had become a popular form of online content. Between celebrities going live on Instagram to answer questions from fans and media personalities using Twitch to stream themselves playing video games, it’s been clear for some time now that live … Continue reading The Complete Guide to Getting Started With YouTube Live

Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV

The social media marketing week in review: A round up of news and announcements you may have missed. Taylor Peterson on March 20, 2020 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV

How (and Why) to Advertise Your Long Form Content on YouTube

Zach Watson — March 20, 2020 If you’re serious about organic traffic, you need to be writing long form content. Why? Because Google prefers long form content, and multiple studies have validated it. When Brian Dean analyzed over 1 million Google search results, the data showed the average length of content on the first page … Continue reading How (and Why) to Advertise Your Long Form Content on YouTube