Tag Archives: Youtube

YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket

YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket by Laurie Sullivan  @lauriesullivan, December 22, 2022 YouTube will pay billions annually to secure rights to the NFL Sunday Ticket franchise. The subscription-based Sunday Ticket allows customers access to all Sunday afternoon games for out-of-market teams. Google’s video platform will license the residential rights … Continue reading YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket

YouTube Tests Affiliate Marketing And Brings Shopping To Shorts

YouTube Tests Affiliate Marketing And Brings Shopping To Shorts by Laurie Sullivan  @lauriesullivan, November 16, 2022 YouTube is testing affiliate marketing for Shorts in the United States with creators, and a shopping feature for Shorts in select countries. A YouTube spokesperson confirmed that the platform is beginning to introduce Shopping on YouTube Shorts with eligible … Continue reading YouTube Tests Affiliate Marketing And Brings Shopping To Shorts

Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover

Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover by Laurie Sullivan  @lauriesullivan, October 20, 2022 Google began to roll out My Ad Centre, a feature that allow users to control the type of advertisements they see across Search, YouTube, and Discover.  When signed into Google, users can access My Ad Center directly from … Continue reading Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover

Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers

Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers by Laurie Sullivan  @lauriesullivan, October 18, 2022 The Ad Council is not a stranger to taking on societal issues such as drunk driving and wildfire prevention. Now the organization is collaborating with YouTube, Snap and others to support public awareness about the … Continue reading Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers

YouTube Shorts Monetization Could Be A ‘Big Success,’ Analyst Predicts

YouTube Shorts Monetization Could Be A ‘Big Success,’ Analyst Predicts by Laurie Sullivan  @lauriesullivan, September 27, 2022 Google has built YouTube into the dominant player in the over the top (OTT) video market, especially in the United States. The company is expected to grow viewership by 2.3% to 231.5 million this year in the U.S., … Continue reading YouTube Shorts Monetization Could Be A ‘Big Success,’ Analyst Predicts

YouTube Launches Podcast Page For U.S. Users

YouTube Launches Podcast Page For U.S. Users by Colin Kirkland , August 22, 2022 Despite the lack of any formal announcement, YouTube has launched its own podcast page, according to 9to5Google. U.S. consumers are now able to see popular podcast channels, episodes, playlists, categories and recommended shows alongside the site’s existing Explorer page. Podcasting may … Continue reading YouTube Launches Podcast Page For U.S. Users

Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left?

Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left? by Wayne Friedman , Staff Writer, July 29, 2022   YouTube might be yet another bellwether of declining TV/CTV advertising trends. YouTube posted second-quarter advertising revenues of $7.34 billion, up just 4% — slightly under analysts’ expectations, and well below the strong, double-digit … Continue reading Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left?