Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience. Joe Martinez on June 3, 2019 I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and … Continue reading Answers to common questions about YouTube Ads
Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads. Garrett Woods on June 3, 2019 When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which at … Continue reading The video algorithm: Facebook vs. YouTube
Victoria Taylor — June 2, 2019 — June 2, 2019 Having a YouTube channel is a great way to put your content in front of over a million viewers. Plus, YouTube videos tend to have a longer shelf life when compared to content on other platforms. But once your video content is uploaded, you’ll still … Continue reading 12 Youtube Analytics Every YouTuber Should Know
Take advantage of the meteoric rise in video advertising with the right tips, tricks and tools. If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s … Continue reading How you can make the most of your YouTube video advertising
Ben Duchesney — March 9, 2019 — March 9, 2019 You’re a star, baby! The camera loves you – and your business. If you want to make your small business famous – YouTube famous – now is a good time to start. According to Brandwatch, “among millennials, YouTube accounts for two-thirds of the premium online … Continue reading Create a YouTube Channel That Helps Your Small Business Make Money
Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also needed. Justin Rudolph on February 27, 2019 In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access … Continue reading Youtube and youth advertising: Oversight and transparency for our newest babysitter
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Matt Lawson on February 25, 2019 Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important … Continue reading Think like a search marketer to drive growth with YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube’s contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. Ginny Marvin on February 5, 2019 Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives … Continue reading Google: Still ‘early days’ for performance advertising on YouTube
Nicole Blanckenberg — January 29, 2019 Follow @https://twitter.com/NicoleBlancken — January 29, 2019 Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why? Because finding the right YouTube keywords could mean the difference between your ideal shopper catching your content, or your content being a complete traffic dead-zone. The first thing you … Continue reading YouTube SEO: 5 Hacks for Quicker, Better YouTube Keyword Research
James Faulkner — January 22, 2019 — January 22, 2019 With YouTube now bringing in more than 1.8 billion users every month, the video platform is approaching Facebook’s colossal status (2bn+ monthly users) as a social and advertising giant. In this guide, we’re going to explain how to advertise on YouTube, why you should consider … Continue reading Guide to Advertising on YouTube
