Looking back at the changes forced on B2B and consumer marketing strategies. Kim Davis on October 15, 2020 “It has been a strange year, because there are bright spots. We’ve gotten a tremendous tailwind for our business, because people are moving online and learning about new marketing strategies. But at the same time, this is … Continue reading What a long, strange year in digital marketing
Tag Archives: Year
COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year by Laurie Sullivan , Staff Writer @lauriesullivan, September 14, 2020 As of August there have been 130 days where online shopping surpassed $2 billion in the U.S., compared to only two $2 billion days outside of the holiday season in 2019, according to Adobe’s … Continue reading COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
Back to school looks very different this year
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more. Christi Olson on August 26, 2020 Back to school can often look different state by state and school district by school district, but one thing we know is this year’s … Continue reading Back to school looks very different this year
How to Excel at Your Video Strategy this Year
Kelly Groover July 21, 2020 If you’ve been brainstorming new ways to better interact with your prospects and clients, video marketing may be your ticket to increased engagement. After all, internet users spend an average of nearly seven hours watching video a week, and want to see even more videos from the brands they love. … Continue reading How to Excel at Your Video Strategy this Year
eCommerce Merchants Could Save Hundreds of Billions Each Year by Eliminating False Positives
David DeCorte June 30, 2020 Criminal fraud is nothing new in the eCommerce space. The problem has been growing year-by-year for two decades, leading to a gradual increase in merchant costs. Data published by Aite Group suggests direct fraud losses will cost online merchants $ 6.7 billion in 2021. That doesn’t even account for the … Continue reading eCommerce Merchants Could Save Hundreds of Billions Each Year by Eliminating False Positives
Improve Your Company’s LinkedIn Marketing Strategy This Year
Todd Kunsman — June 14, 2020 Over the years, LinkedIn quickly grew to obtain massive amounts of users. While the early days were a way to show off your resumes and professional skills — it turned into a viable marketing and sales channel too. People are coming to this platform to be educated, connect with … Continue reading Improve Your Company’s LinkedIn Marketing Strategy This Year
Nielsen: How Brands Can Prepare For Second-Half Year Declines
Nielsen: How Brands Can Prepare For Second-Half Year Declines by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2020 Nielsen estimates that brands that cut advertising for an extended period such as the remainder of 2020 could face revenue declines of up to 11% in 2021. A second wave of pandemic crisis later this year in … Continue reading Nielsen: How Brands Can Prepare For Second-Half Year Declines
The Case for Outsourcing in 2020: Should You Prioritize It This Year? [Infographic]
Jomer Gregorio — May 19, 2020 Business Process Outsourcing companies allowed multiple businesses around the world to save up to 70% of their total workforce costs. BPO has become a critical business strategy for small, medium, and large enterprises since such firms can focus on their vital business activities while outsourcing non-core processes. The Outsourcing … Continue reading The Case for Outsourcing in 2020: Should You Prioritize It This Year? [Infographic]
4 Trends in Remote Work That Will Affect Your Company’s Bottom Line This Year
Peter Daisyme — March 20, 2020 Trends in remote work shifted from a luxury to a desirable bonus years ago. Today, remote work has become the new normal for many. And, that trend will continue in the new decade. According to research from Upwork, 73% of all departments will include remote workers by 2028. Businesses … Continue reading 4 Trends in Remote Work That Will Affect Your Company’s Bottom Line This Year
The cross-channel stress test – election year communications
Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel. Len Shneyder on March 19, 2020 at 12:16 pm Believe it or not, the internet has played a role in U.S. elections since 1996. That year all of the presidential candidates created websites, and yes, they … Continue reading The cross-channel stress test – election year communications
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