IAB report finds more money moving to digital video advertising even as measurement problems persist. Constantine von Hoffman on July 16, 2024 Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than … Continue reading Digital video ad spend sees 16% increase this year
LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2024 CMOs in the B2B marketing space strongly believe that what they do today will change in the near future, as confirmed by a LinkedIn study released this week at Cannes Festival of … Continue reading LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
June 12, 2024 Fed holds rates steady and expects only one cut this year Recent progress has been slow, and Fed officials now project a slightly higher end-of-year inflation rate of 2.6% versus the 2.4% anticipated as of March. BY Reuters The Federal Reserve held interest rates steady on Wednesday and pushed out the start of … Continue reading Fed holds rates steady and expects only one cut this year
June 11, 2024 We spent nearly a year building a generative AI tool. These are the 5 (hard) lessons we learned McKinsey built an AI tool called Lilli to bring sources and capabilities into one platform to improve workflows. BY Kitti Lakner and Erik Roth When generative artificial intelligence (gen AI) emerged prominently in late 2022, … Continue reading We spent nearly a year building a gen AI tool. These are the 5 (hard) lessons we learned
June 06, 2024 Generative AI job postings increase tenfold in the past year For job seekers, that demand could mean higher salaries in a field where the average paycheck is already significantly higher than in many other occupations. BY Chris Morris More companies are embracing generative artificial intelligence as a part of their road map, and … Continue reading Generative AI job postings increase tenfold in the past year
Dead by Daylight maker Behaviour announces its second round of layoffs this year The company is firing up to 95 workers. kris holt Tue, Jun 4, 2024 Behaviour Interactive For the second time this year, Behaviour Interactive has announced a round of layoffs. The Dead by Daylight maker says it will dismiss as many as … Continue reading Dead by Daylight maker Behaviour announces its second round of layoffs this year
June 03, 2024 This often-hidden aspect of employment contracts costs U.S. employees $300 billion a year Many people are only vaguely aware these clauses exist, or assume that they are only used in highly lucrative, competitive, or secretive industries. BY Kathleen Davis When you accepted your job, you may have not read the fine print of … Continue reading This often-hidden aspect of employment contracts costs U.S. employees $300 billion a year
May 21, 2024 High salaries, poor performance: These were the most overpaid CEOs last year Most CEOs of S&P 500 companies got a raise of at least 9%, according to a new ‘Wall Street Journal’ report. And some CEOs made millions despite their bad performance. BY Chris Morris When it comes to CEO salaries, no one … Continue reading High salaries, poor performance: These were the most overpaid CEOs last year
IAB’s Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time. Chris Wood on April 25, 2024 U.S. digital video ad spend is expected to hit $ 63 billion in 2024, a 16% increase from the previous year, according to projections … Continue reading Video ad spend expected to rise 16%, surpassing linear TV this year
April 24, 2024 Auto insurance rates are up 22% from a year ago—and are fueling inflation Auto insurance rates rose 2.6% in March and are up 22% from a year ago. BY Associated Press Relentlessly rising auto insurance rates are squeezing car owners and stoking inflation. Auto insurance rates rose 2.6% in March and are up … Continue reading Auto insurance rates are up 22% from a year ago—and are fueling inflation
