Tag Archives: Year

Will 2022 Be Addressable’s Breakout Year?

Will 2022 Be Addressable’s Breakout Year? by Karlene Lukovitz @KLmarketdaily, November 12, 2021 Where does addressable TV advertising stand now, what challenges remain, and will 2022 really prove to be a tipping point? Executives from agencies, television and ad-tech companies offered their takes during a recent webinar held by Go Addressable, the initiative formed this … Continue reading Will 2022 Be Addressable’s Breakout Year? →

B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year

B2B B2C Trends

Young Entrepreneur Council November 11, 2021 The end of the year is traditionally a time of purposeful thought and self-reflection — even for businesses. For those B2C businesses looking to improve their efforts in the coming new year, reflecting on what went well and what didn’t during 2021 is a good place to start. For … Continue reading B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year →

Speed matters: 3 ways to win with marketing velocity in the new year

Marketing Transformation

Learn what tools can help you meet new expectations and demands of your customers. Cynthia Ramsaran on November 8, 2021 Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months and prepare for a comeback by embracing marketing agility. In this webinar, experts from Adobe … Continue reading Speed matters: 3 ways to win with marketing velocity in the new year →

Holiday shopping this year may be back to normal

Holiday Shopping

A new international survey from Bazaarvoice sees consumer spending stabilizing. Kim Davis on October 28, 2021 Most consumers are planning to spend the same on holiday gifts as last year while only 15% plan to spend more. Based on a survey of 6,000 consumers from the U.S., U.K., France, Germany, Australia, and Canada, Bazaarvoice finds … Continue reading Holiday shopping this year may be back to normal →

What Does eCommerce Website Traffic Look Like This Year?

Traffic Generation

Jodi Andrews August 3, 2021 With the increase in vaccines and CDC guidelines being lifted (we hope!), travel has definitely been pickup up here in the U.S. According to ABC News, American Airlines said it expects to fly approximately 90% of its 2019 system seat capacity this summer. United Airlines said bookings for summer 2021 … Continue reading What Does eCommerce Website Traffic Look Like This Year? →

4 SEO Trends That Marketers Should Focus on This Year

SEO Trends

Christopher Hutchens June 11, 2021 As the digital landscape continues to evolve and mature, marketers need to be aware of what’s changing in search engine results pages (SERPs) and major search algorithms, in order to stay ahead of the curve and drive business results. Here are four important SEO trends that marketers should keep in … Continue reading 4 SEO Trends That Marketers Should Focus on This Year →

Pandemic-Influenced Trends Impacting eCommerce One Year Later

eCommerce Experience

Liz Armbruester May 10, 2021 Since the onset of the COVID-19 pandemic, businesses of all types and sizes have grappled with impacts on their supply chains and changes in consumer behavior as the world adjusted to a digital-first way of shopping. While retailers had to manage ongoing changes like in-person capacity limits and COVID-19 safety … Continue reading Pandemic-Influenced Trends Impacting eCommerce One Year Later →

What Can You Do Now to Make 2021 Your Best Tax Year Ever?

Tax Management

Stacey Howard May 5, 2021 One of the biggest stresses experienced by businesses and individuals is nothing but tax return preparation and filing. The reason it is so stressful is due to the fact that taxes are complicated to handle, and with the growing number of tax reforms, this complexity is simply increasing. One needs … Continue reading What Can You Do Now to Make 2021 Your Best Tax Year Ever? →

Attending the First In-Person Industry Event in Over a Year

Event Management

Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year →

The 5 Most Important Things We’ve Learned from a Year of Working from Home

Lessons Learned

Sammy Courtright April 15, 2021 It’s been a year filled with many changes and adjustments, particularly when it comes to the way we work. Now that more than a year has passed since the initial lockdowns due to the pandemic, we decided to take some time to reflect on some of the most important things … Continue reading The 5 Most Important Things We’ve Learned from a Year of Working from Home →