Kelly Groover July 21, 2020 If you’ve been brainstorming new ways to better interact with your prospects and clients, video marketing may be your ticket to increased engagement. After all, internet users spend an average of nearly seven hours watching video a week, and want to see even more videos from the brands they love. … Continue reading How to Excel at Your Video Strategy this Year
David DeCorte June 30, 2020 Criminal fraud is nothing new in the eCommerce space. The problem has been growing year-by-year for two decades, leading to a gradual increase in merchant costs. Data published by Aite Group suggests direct fraud losses will cost online merchants $ 6.7 billion in 2021. That doesn’t even account for the … Continue reading eCommerce Merchants Could Save Hundreds of Billions Each Year by Eliminating False Positives
Todd Kunsman — June 14, 2020 Over the years, LinkedIn quickly grew to obtain massive amounts of users. While the early days were a way to show off your resumes and professional skills — it turned into a viable marketing and sales channel too. People are coming to this platform to be educated, connect with … Continue reading Improve Your Company’s LinkedIn Marketing Strategy This Year
Nielsen: How Brands Can Prepare For Second-Half Year Declines by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2020 Nielsen estimates that brands that cut advertising for an extended period such as the remainder of 2020 could face revenue declines of up to 11% in 2021. A second wave of pandemic crisis later this year in … Continue reading Nielsen: How Brands Can Prepare For Second-Half Year Declines
Jomer Gregorio — May 19, 2020 Business Process Outsourcing companies allowed multiple businesses around the world to save up to 70% of their total workforce costs. BPO has become a critical business strategy for small, medium, and large enterprises since such firms can focus on their vital business activities while outsourcing non-core processes. The Outsourcing … Continue reading The Case for Outsourcing in 2020: Should You Prioritize It This Year? [Infographic]
Peter Daisyme — March 20, 2020 Trends in remote work shifted from a luxury to a desirable bonus years ago. Today, remote work has become the new normal for many. And, that trend will continue in the new decade. According to research from Upwork, 73% of all departments will include remote workers by 2028. Businesses … Continue reading 4 Trends in Remote Work That Will Affect Your Company’s Bottom Line This Year
Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel. Len Shneyder on March 19, 2020 at 12:16 pm Believe it or not, the internet has played a role in U.S. elections since 1996. That year all of the presidential candidates created websites, and yes, they … Continue reading The cross-channel stress test – election year communications
Jeffrey McNeal — February 10, 2020 While we are already in the second year following the Tax Cuts and Jobs Act, there are a couple and changes to be aware of when filing taxes this year. A comprehensive list of these updates can be found on the IRS website, however, below is a list of … Continue reading 7 Things to Know for Tax Year 2019
Past winners of our coveted Agency of the Year awards — awarded for both SEM and SEO specialties — have included Metric Theory, Rise Interactive, Wolfgang Digital and Wpromote. Make 2020 the year you and your team are awarded the highest honor in search. Katie Jordan on January 30, 2020 Did you and your team … Continue reading How to win Agency of the Year: Interview with a judge
Darleen DeRosa — January 16, 2020 As the new year gets underway, many organizations are reassessing their leadership development goals. Of course, they’re not the only ones thinking about building better leaders. High-potential employees are busy putting a great deal of thought into their professional future and assessing the development resources available to them. In … Continue reading Setting Leadership Development Goals for the New Year
