Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started. Ryan Phelan on April 30, 2019 My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how … Continue reading How connected are you to your brand’s customer service?
Some Twitter Users Willing To Pay $4 For The Service by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2019 A pricing model for Twitter suggests some users would be willing to pay on average between $4 and $4.50 to use the service, although it’s not clear whether or not a subscription service would help sell … Continue reading Some Twitter Users Willing To Pay $4 For The Service
Nasrullah Patel — April 12, 2019 Follow @Peerbits — April 12, 2019 If we see the last century then there have been many occasions which have impacted the humanity in a great manner. Whether it be the inventions of personal computers, internet or aeroplanes, all these gigantic inventions have totally replaced the traditional methods employed … Continue reading Why Does Your Logistics Service Needs an On-Demand Application?
Richelle Anderson — April 11, 2019 Follow @lighthousewebms — April 11, 2019 How many leads and sales is your website creating for you? If you have decent traffic but not many leads, take a look at the content on your pages. Businesses that generate their leads online for their service-based business have many challenges. Buyers … Continue reading How to Increase Conversions by Improving Your Website’s Service Pages
We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. Ryan Phelan on April 4, 2019 As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think … Continue reading Marketing is more than KPIs, it’s service
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video. Pamela Parker on March 25, 2019 at 5:55 pm Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big … Continue reading Apple’s big service launches hold few opportunities for marketers
Sahail Ashraf — February 25, 2019 — February 25, 2019 Customer service is actually very easy to do badly. Try ignoring your customers for a week and see how that one plays out. However, we have seen some excellent examples of high-quality customer service in recent times. These examples generally make life easier for customers. … Continue reading Customer Service On Social: Brands Who Have Raised The Bar
Nick Hollinger — February 21, 2019 — February 21, 2019 Software as a Service (SaaS) companies that are looking to target small and medium-sized businesses commonly face similar issues. The two most common issues they face are: customer churn or attrition (the rate at which customers are canceling) is higher average revenue per account (ARPA) … Continue reading 6 Tips for Software as a Service (SaaS) Companies Targeting Small and Medium-sized Businesses (SMB)
Mia Jacobs — January 12, 2019 — January 12, 2019 Free-Photos / Pixabay When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. It’s a simple way to check out the health of your business, and … Continue reading How to Beat the Average Churn Rate for Subscription Service Enterprises
Kevin George — December 13, 2018 Follow @imkevin_monk — December 13, 2018 JuralMin / Pixabay Email marketing is the bread winner for most marketers as it draws the most ROI compared to other marketing channels. With most brands implementing inbound methodology, marketers are choosing email marketing as the best way to build trust and increase … Continue reading Things to Consider When Selecting an Email Service Provider