The service polls 30,000 respondents for genre preferences, listening and purchasing behavior. George Nguyen on July 11, 2019 Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it … Continue reading New Nielsen service offers podcast audience insights for advertising
Ted Bauer — July 5, 2019 — July 5, 2019 An average user has over 80 apps on their phone, but uses less than 35/month, and less than 20 daily. The first big building block in the process of retention is your onboarding of a new customer. You’ve already “acquired” them at this point, which … Continue reading Onboarding Tips For Service Providers
Larry Kim — June 19, 2019 Follow @larrykim — June 19, 2019 Social media interactions can make or break a business. A recent study showed that 50% of consumers expect a response from a brand or business on Twitter within an hour. On Facebook, the expectation is similar, with 42% of customers also expecting a … Continue reading 4 Proven Ways to Improve Customer Service Using Social Media
Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory. Laura Collins on May 31, 2019 You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that … Continue reading Here’s how to stand out in a crowded streaming service market
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started. Ryan Phelan on April 30, 2019 My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how … Continue reading How connected are you to your brand’s customer service?
Some Twitter Users Willing To Pay $4 For The Service by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2019 A pricing model for Twitter suggests some users would be willing to pay on average between $4 and $4.50 to use the service, although it’s not clear whether or not a subscription service would help sell … Continue reading Some Twitter Users Willing To Pay $4 For The Service
Nasrullah Patel — April 12, 2019 Follow @Peerbits — April 12, 2019 If we see the last century then there have been many occasions which have impacted the humanity in a great manner. Whether it be the inventions of personal computers, internet or aeroplanes, all these gigantic inventions have totally replaced the traditional methods employed … Continue reading Why Does Your Logistics Service Needs an On-Demand Application?
Richelle Anderson — April 11, 2019 Follow @lighthousewebms — April 11, 2019 How many leads and sales is your website creating for you? If you have decent traffic but not many leads, take a look at the content on your pages. Businesses that generate their leads online for their service-based business have many challenges. Buyers … Continue reading How to Increase Conversions by Improving Your Website’s Service Pages
We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. Ryan Phelan on April 4, 2019 As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think … Continue reading Marketing is more than KPIs, it’s service
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video. Pamela Parker on March 25, 2019 at 5:55 pm Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big … Continue reading Apple’s big service launches hold few opportunities for marketers