Tag Archives: Subscription

Top 10 Subscription eCommerce Platforms for 2019

Eyal Katz — February 26, 2019 Follow @eyalk100 — February 26, 2019 We’ve all heard that millennials are different. They don’t want to simply punch in credit card details and receive an unidentifiable brown box in the mail a few days later. They expect an end-to-end shopping “experience” and this is where eCommerce subscription has … Continue reading Top 10 Subscription eCommerce Platforms for 2019

Why subscription and consumption services need a different kind of marketing

SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels. Barry Levine on February 4, 2019 at 5:07 pm The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling a service, like leasing a … Continue reading Why subscription and consumption services need a different kind of marketing

Digital Marketing Advice: How To Avoid Rude Email Subscription Options

Brittany Yost — January 16, 2019 — January 16, 2019 Have you ever heard the saying, “You catch more flies with sugar than vinegar?” Like many people in the U.S., I frequently heard this old adage while growing up. It is a universal truth that people enjoy pleasant communication (sugar) over negative attitudes (vinegar). Brands … Continue reading Digital Marketing Advice: How To Avoid Rude Email Subscription Options

How to Beat the Average Churn Rate for Subscription Service Enterprises

Mia Jacobs — January 12, 2019 — January 12, 2019 Free-Photos / Pixabay When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. It’s a simple way to check out the health of your business, and … Continue reading How to Beat the Average Churn Rate for Subscription Service Enterprises

9 Undisputable Benefits of Starting an Automated Subscription Box Business

Jennifer Xue — May 28, 2017 Follow @jenxuewrites— May 28, 2017 Image Source: Pixabay The subscription box business has reached 2.0 mode, which allows founders to focus on things that matter to the bottom line, like customer acquisition and revenue generation. They no longer need to create an Excel spreadsheet of new members and pack … Continue reading 9 Undisputable Benefits of Starting an Automated Subscription Box Business