Tag Archives: Launch

Product Launch Best Practices: Finding Your Invisible Customers

Christa Tuttle — September 30, 2019 According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. So, what does this mean for your upcoming B2B product launch? The extensive pre-purchase … Continue reading Product Launch Best Practices: Finding Your Invisible Customers

Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders

The features are available to the small set of brands testing Instagram checkout. Ginny Marvin on September 30, 2019 at 12:51 pm Instagram is testing product launch reminders in Stories and posts. Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire … Continue reading Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders

Starbucks, Alibaba Launch Voice Ordering In China

Starbucks, Alibaba Launch Voice Ordering In China by Chuck Martin , September 19, 2019 Using Alibaba’s smart speaker, Starbucks is launching voice ordering and delivery in China. Customers can use Alibaba’s Tmall Genie smart speaker to place an order by voice for delivery within 30 minutes. Starbucks is leveraging Alibaba’s on-demand food delivery platform Ele.me. … Continue reading Starbucks, Alibaba Launch Voice Ordering In China

How to Launch Your Affiliate Email Marketing Campaign

VerticalResponse — September 6, 2019 Follow @VR4SmallBiz — September 6, 2019 Are you ready to take your affiliate marketing to the next level? Email marketing is a natural extension of your on-site content and a proven way to boost affiliate commissions. Use these tips to launch a successful affiliate email marketing campaign that fosters trust, … Continue reading How to Launch Your Affiliate Email Marketing Campaign