Tag Archives: Launch

4 Essential Growth Areas for Any Product Launch

Christa Tuttle — February 11, 2020 While a product launch may start with the best intentions and often a strong vision from company leaders, even some of the most thoughtfully executed launches still have room for growth and potentially missed opportunities that may go unnoticed or unrecognized until the product/service has already launched. In preparing … Continue reading 4 Essential Growth Areas for Any Product Launch

Create a Launch Strategy for Your New Website

Roman Kniahynyckyj — February 6, 2020 After months of planning, design, and development, you’re finally ready to launch your website. Congratulations! Reaching this milestone took months of diligent work and is an achievement worth sharing. But you shouldn’t just go live and hope people stumble across your new site. You should spend some time strategizing … Continue reading Create a Launch Strategy for Your New Website

3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch

Christa Tuttle — February 3, 2020 New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. However, there is one question … Continue reading 3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch

How to Create a Successful Marketing Strategy for a New Product Launch

Victoria Taylor — February 1, 2020 Congratulations! You’ve finished your product’s prototype, mastered the branding for your new company, and now you’re ready to plan a product launch. Launching a new product into a world with an estimated 1.92 billion global digital buyers can be intimidating. The Harvard Business Review found that about 75% of … Continue reading How to Create a Successful Marketing Strategy for a New Product Launch

Product Launch Best Practices: Finding Your Invisible Customers

Christa Tuttle — September 30, 2019 According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. So, what does this mean for your upcoming B2B product launch? The extensive pre-purchase … Continue reading Product Launch Best Practices: Finding Your Invisible Customers