Caveats Flood Paid Search, Retail Media Investments by Laurie Sullivan , Staff Writer @lauriesullivan, February 7, 2024 Retail media and paid online search are the most important marketing channels to consumer product manufacturers and agencies today, according to a study released Wednesday from the digital agency Skai and the Path to Purchase Institute (P2PI). Fifty-three percent … Continue reading Caveats Flood Paid Search, Retail Media Investments
Paid Search Fueled Highest Holiday Sales For Retailers by Laurie Sullivan , Staff Writer @lauriesullivan, January 4, 2024 Paid search drove U.S. consumers to spend, but a payment strategy allowed them to pay overtime helped retailers reach a record $222.1 billion in online holiday sales Nov. 1 through Dec. 31, up 4.9% from the same period … Continue reading Paid Search Fueled Highest Holiday Sales For Retailers
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs
Ecommerce Paid Channel Use Declines – A Problem For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2023 The average number of paid channels used by any one ecommerce company fell to 2.7 in 2023 — down from 3.2 in 2022 — and that could become a major challenge for search engines supporting any type … Continue reading Ecommerce Paid Channel Use Declines – A Problem For Search
Google paid $26 billion in 2021 for default search engine status A company executive revealed the figures in the DOJ’s antitrust trial against the search giant. Will Shanklin Updated Fri, Oct 27, 2023 NurPhoto via Getty Images Vice president Prabhakar Raghavan testified Friday that Google paid $26.3 billion in 2021 for the purpose of … Continue reading Google paid $26 billion in 2021 for default search engine status
From free speech to paid speech the: implications of X’s pay to reply Radek Zielinski / Oct 10, 2023 X, the platform formerly known as Twitter and now under the direction of billionaire Elon Musk, has unveiled its latest controversial feature: allowing users to restrict replies to their posts only from verified accounts. As … Continue reading From free speech to paid speech the: implications of X’s pay to reply
X tests three paid subscription tiers amid ongoing financial woes Details are scant, but it looks like this will determine how many ads you see. Lawrence Bonk Fri, Oct 6, 2023 Unsplash/Kelly Sikkema The rumor that X, formerly known as Twitter, is going to integrate more paid services continues to persist, with Bloomberg reporting … Continue reading X tests three paid subscription tiers amid ongoing financial woes
By Chris Morris September 21, 2023 Median salaries—for everybody—at tech companies are generally higher than other fields. But in some cases, though, the amounts the bosses take home are hundreds—or even thousands—of times higher than even well-paid employees. As part of Fast Company’s CEO Fair Pay report, we’ve broken out the 15 CEOs of … Continue reading Fast Company’s CEO Fair Pay report: The 15 ‘least fairly’ paid tech CEOs
How GDPR is affecting the games you love The gaming industry had to comply with the EU’s privacy rules, too. David Lumb Getty Images How GDPR is affecting the games you love The tech world has been bracing for a new set of European privacy rules that How GDPR is affecting … Continue reading Facebook and Instagram may offer paid, ad-free plans in Europe to sate EU privacy concerns
Telegram Stories arrive for paid Premium users Steve Dent @stevetdent Telegram’s new Stories feature is here as promised, but it’s only available to Premium users for now, the company said in a Tweet. Last month, CEO Pavel Durov revealed the upcoming feature that offers more granular control than Stories on other apps, letting … Continue reading Telegram Stories are no longer limited to paid users
