Tag Archives: Paid

Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value

Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value by Wayne Friedman , August 19, 2022 Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising — up 6% to $343.2 million this summer, according to estimates from iSpot.tv. … Continue reading Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value

This talent agent is making sure creators of color get paid fairly

  By KC Ifeanyi   July 08, 2022   Listen to Fast Company’s Creative Control podcast on Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher.       &ltspan data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”&gt&amp#xFEFF;&lt/span&gt&ltspan data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”&gt&amp#xFEFF;&lt/span&gt&ltspan data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”&gt&amp#xFEFF;&lt/span&gt&ltspan data-mce-type=”bookmark” style=”width: … Continue reading This talent agent is making sure creators of color get paid fairly

GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search

GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search by Laurie Sullivan  @lauriesullivan, June 10, 2022 Los Angeles-based GR0, which began as a search engine optimization (SEO) firm in 2020, made an acquisition this week that moves it into paid search. The move will provide marketers with a portfolio of search-marketing … Continue reading GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search

Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend

Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend by Wayne Friedman , May 23, 2022 Heading into the big summer entertainment period, major media companies continue to spend big on advertising for premium streaming services — as well as placing advertising for their services on their own TV … Continue reading Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend

Amazon ends paid COVID-19 leave policy for workers

Amazon cuts paid COVID-19 leave for workers in half Pandemic benefits are sunsetting everywhere. B. Menegus @bryanmenegus January 7th, 2022   Brendan McDermid / reuters Amazon, the second-largest employer in the US, announced today that it would be slashing its paid leave policies for workers forced to quarantine in half. The policy, instituted in March … Continue reading Amazon ends paid COVID-19 leave policy for workers

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom by Ray Schultz , Columnist, April 22, 2022 Paid search is now the biggest piece of the B2B marketing mix, according to AccessB2B Survey Topline Report, a study from Stirista, conducted by Thrive Analytics.   Of marketers polled, 56% say paid … Continue reading B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom

Amazon Paid Clicks Identify These Real-World Trends

Amazon Paid Clicks Identify These Real-World Trends by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2022 An analysis of the paid clicks trending upward on Amazon today can identify completely different consumer spending habits from two years ago when the Centers for Disease Control and Prevention (CDC) designated the COVID-19 virus as a pandemic. Lifestyle … Continue reading Amazon Paid Clicks Identify These Real-World Trends

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare.  Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid

Some Kanye fans paid $200 to get his new album. They’re still waiting

By Moises Mendez II   February 23, 2022 Some of Kanye West’s fans weren’t too happy with him on Tuesday.  Last week, the rapper, who goes by the mononym Ye, announced in a since-deleted Instagram post that he was eschewing the streaming services and promised that anyone who bought his $200 Stem Player, a device … Continue reading Some Kanye fans paid $200 to get his new album. They’re still waiting

Apple to offer paid parental leave and more sick days to retail employees

Apple to offer paid parental leave and more sick days to retail employees Apple Store workers have complained of subpar working conditions during the pandemic A. Khalid @askhalid February 9th, 2022 Noah Berger / reuters Apple will expand benefits for all of its retail employees in the US, beginning April 4th. Bloomberg reports the new … Continue reading Apple to offer paid parental leave and more sick days to retail employees