New research found marketers invest in targeting, AI, and creative while neglecting the post-click experiences they say drive paid media ROI. By Constantine von Hoffman Published on July 17, 2026 Nine out of 10 marketers say budget constraints are squeezing their paid media programs, yet many are still overlooking one of the biggest … Continue reading Marketers know what improves paid media ROI, but underinvest in it
Why Organic, Not Paid Impressions Are The Currency For AI Citations by Laurie Sullivan , Staff Writer, June 11, 2026 Organic impressions — not paid media ad impressions — have become the currency for brand citations that serve up in artificial intelligence (AI)-based engines. Recommendations have become the first “impression” a brand makes with a … Continue reading Why Organic, Not Paid Impressions Are The Currency For AI Citations
Why Organic, Not Paid Impressions Are The Currency For AI Citations by Laurie Sullivan , Staff Writer, June 11, 2026 Organic impressions — not paid media ad impressions — have become the currency for brand citations that serve up in artificial intelligence (AI)-based engines. Recommendations have become the first “impression” a brand makes with a … Continue reading Why Organic, Not Paid Impressions Are Becoming The Currency For AI Citations
Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI. Stephanie Trovato on May 16, 2025 You burned through $ 5K on paid social, and all you got was a trickle of clicks and a mountain of regret. Sound familiar? You’re not alone. Many marketers are … Continue reading 3 ways to get more from your paid social ad spend
This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam. Joe Cunningham on May 9, 2025 Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions … Continue reading How one newsletter tripled paid membership revenue with retargeting emails
If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back. Stephanie Trovato on February 21, 2025 You’ve spent hours crafting the perfect ad — strong creative, sharp copy, precise targeting. But instead of conversions, you’re seeing sky-high CPMs, low CTRs and a … Continue reading 3 reasons your paid social ads aren’t converting (and how to fix them)
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. Christine Askew on February 7, 2025 Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — … Continue reading 6 B2B paid media platforms where you can advertise effectively
Britni Ifill | December 16th, 2024 In the always-changing digital marketing landscape, it’s not uncommon for businesses to treat Search Engine Optimization (SEO) and Search Engine… In the always-changing digital marketing landscape, it’s not uncommon for businesses to treat Search Engine Optimization (SEO) and Search Engine Marketing (SEM) with Pay-Per-Click advertising (PPC) as two … Continue reading One Search: How to Exchange Learnings Between Paid and SEO
The state’s chamber of commerce claims that the law, which also includes paid sick leave, violates a constitutional requirement. BY Associated Press Missouri business groups announced Monday that they have filed a lawsuit to try to stop a voter-approved law that will raise the state’s minimum wage and require employers to give workers paid sick leave. … Continue reading Why Missouri businesses are suing to block a raise on minimum wage and paid sick leave
October 22, 2024 Some workers are still being paid far less than minimum wage Too many disabled workers are still being exploited by outdated labor laws. But businesses have the power to change that. BY Syanne Centeno-Bloom This article is part of a series for National Disability Employment Awareness Month produced in collaboration with Making Space … Continue reading Some workers are still being paid far less than minimum wage
