Tag Archives: Paid

Paid advertising: Tips to boost qualified leads and reduce costs

Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs

Ecommerce Paid Channel Use Declines – A Problem For Search

Ecommerce Paid Channel Use Declines – A Problem For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2023 The average number of paid channels used by any one ecommerce company fell to 2.7 in 2023 — down from 3.2 in 2022 — and that could become a major challenge for search engines supporting any type … Continue reading Ecommerce Paid Channel Use Declines – A Problem For Search

Google paid $26 billion in 2021 for default search engine status

Google paid $26 billion in 2021 for default search engine status A company executive revealed the figures in the DOJ’s antitrust trial against the search giant. Will Shanklin   Updated Fri, Oct 27, 2023 NurPhoto via Getty Images Vice president Prabhakar Raghavan testified Friday that Google paid $26.3 billion in 2021 for the purpose of … Continue reading Google paid $26 billion in 2021 for default search engine status

From free speech to paid speech the: implications of X’s pay to reply

From free speech to paid speech the: implications of X’s pay to reply Radek Zielinski / Oct 10, 2023   X, the platform formerly known as Twitter and now under the direction of billionaire Elon Musk, has unveiled its latest controversial feature: allowing users to restrict replies to their posts only from verified accounts. As … Continue reading From free speech to paid speech the: implications of X’s pay to reply

X tests three paid subscription tiers amid ongoing financial woes

X tests three paid subscription tiers amid ongoing financial woes Details are scant, but it looks like this will determine how many ads you see. Lawrence Bonk   Fri, Oct 6, 2023 Unsplash/Kelly Sikkema The rumor that X, formerly known as Twitter, is going to integrate more paid services continues to persist, with Bloomberg reporting … Continue reading X tests three paid subscription tiers amid ongoing financial woes

Fast Company’s CEO Fair Pay report: The 15 ‘least fairly’ paid tech CEOs

  By Chris Morris September 21, 2023 Median salaries—for everybody—at tech companies are generally higher than other fields. But in some cases, though, the amounts the bosses take home are hundreds—or even thousands—of times higher than even well-paid employees. As part of Fast Company’s CEO Fair Pay report, we’ve broken out the 15 CEOs of … Continue reading Fast Company’s CEO Fair Pay report: The 15 ‘least fairly’ paid tech CEOs

Facebook and Instagram may offer paid, ad-free plans in Europe to sate EU privacy concerns

How GDPR is affecting the games you love The gaming industry had to comply with the EU’s privacy rules, too. David Lumb     Getty Images   How GDPR is affecting the games you love The tech world has been bracing for a new set of European privacy rules that   How GDPR is affecting … Continue reading Facebook and Instagram may offer paid, ad-free plans in Europe to sate EU privacy concerns