Tag Archives: Market

Metaverse gold rush: Virtual land sales and avatars are leading the NFT market

By Connie Lin   April 12, 2022   A year ago, as cryptocurrencies and NFTs burst into the mainstream, the novelty of the blockchain alone was enough to clamor over. But a year later, the public seems to be seeking the next major synthesis of blockchain tech—and that may well be the metaverse. According to … Continue reading Metaverse gold rush: Virtual land sales and avatars are leading the NFT market

Why the business automation market is poised to explode

Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations. Lindsay DiLemmo on March 3, 2022 The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $ 32 billion by the end of 2025, scaling nearly 50 … Continue reading Why the business automation market is poised to explode

Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads

Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads by Laurie Sullivan  @lauriesullivan, February 3, 2022 DISQO, a consumer insights platform, analyzed its traffic data from its platform to determine patterns in consumer engagement with and attitudes about new online financial services and cryptocurrency. The data, released Wednesday, provides advertisers with insights into what … Continue reading Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads

How to Interview Marketing Executives to Win in a Highly Competitive Talent Market

Rob Collins January 10, 2022 In a highly competitive candidate-driven market like we are seeing today, are you losing out on top talent because of the recruiting process you employ? As the leader in marketing executive search, at MarketPro, one thing we know to be true is that top executives are interviewing you as much … Continue reading How to Interview Marketing Executives to Win in a Highly Competitive Talent Market

4 Ways to Recruit the Best Tech Talent in a Buyer’s Market

Lori Eaton November 30, 2021 The economic pressure and uncertainty of the COVID-19 pandemic drove down hiring across the board. But as the situation begins to calm and companies seek to hire again, tech roles will be especially in demand. According to CompTIA’s analysis, tech employment is projected to expand 2% in 2021 — around … Continue reading 4 Ways to Recruit the Best Tech Talent in a Buyer’s Market

How Does a Company Stand Out in an Existing Market?

Pete Winter November 23, 2021 B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. It’s no secret that companies in existing markets face competition – a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority … Continue reading How Does a Company Stand Out in an Existing Market?

CRM for Small Businesses – 5 Best Softwares Available in the Market

Rick Kranz October 1, 2021 80% of customers leave after one negative experience and 72% of buying experiences are related to how consumers feel about how the business treats them. While those statistics are somewhat expected, it’s appalling to find that 85% of businesses believe they offer excellent customer experience yet, only 8% of their … Continue reading CRM for Small Businesses – 5 Best Softwares Available in the Market

How to Lower Your Risk of Entering a New Market: One Good Idea

Laura Patterson September 16, 2021 Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. While each person recognized there is always some degree the … Continue reading How to Lower Your Risk of Entering a New Market: One Good Idea