Dana Kachan February 14, 2021 It’s a simple guide for marketers and product creators aimed to help you navigate MVP marketing. Here I’m sharing my experience-based practices and approaches. You could often hear that a minimum viable product isn’t a product but a process. It’s very true. A minimum viable product is an idea deployed … Continue reading Insider Tips: How to Market a Minimum Viable Product to Maximise Engagement
Suzanne Wentley December 23, 2020 Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique … Continue reading Using Market Segmentation: Online Shopping Marketing Trends That Work
Laura Patterson December 10, 2020 Using real examples from our work, each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a customer who developed a software product that is now part of a well-established highly competitive market that wants to grow. … Continue reading How to Carve Out a Future in an Established Market
Daniel Rosehill November 23, 2020 geralt / Pixabay Finding time to market oneself as a freelancer can be difficult at the best of times, although few would argue that it’s an essential part of the job. Unlike those working in-house, freelancers have to do it all themselves?—?all of the time. There’s no marketing team to … Continue reading The Key Time to Market Yourself as a Freelancer — And Why
Jock Breitwieser October 9, 2020 Are you planning to use videos in your social media marketing campaign? Many companies use short videos to promote their new products and engage their market due to their effectiveness. If you want to use this strategy, you should determine what works best for your brand. The demand for video … Continue reading 5 Top Kinds of Social Media Videos You Can Create in 30 Minutes to Increase Your Engagement – And 3 Ways to Market Them
Marketers need an inner ‘market researcher’ says Leela Srinivasan of SurveyMonkey. Kim Davis on October 7, 2020 at 2:20 pm “If you think about all the work that marketers do across demand gen, brand, product marketing…there are many different aspects. When you talk about market research, the term seems narrow and specific — but my … Continue reading You need a market research mind-set
Manisha Sukhyani September 10, 2020 You can create an online course for many reasons. The right online course will take you closer to your targeted customers, make you a niche authority, and more importantly, fetch you some passive income. Unlike blog posts, online courses offer more in-depth knowledge and information. That said, it is a … Continue reading How to Market Your Online Course and Get More People to Enroll
Lauren McHugh August 24, 2020 In the first quarter of 2020 alone, video views for retailers were up 135% and rising as more consumers filled their shopping carts from home in response to the global pandemic. With an anticipated closure of nearly 25,000 retail stores across the US, retailers are heightening their focus on the … Continue reading The Future is Digital: How Video Helps Retailers Keep Up with Market Trends
Zoe Gadd July 23, 2020 Bing is the world’s second-largest search engine and the obvious place to look for an alternative or addition to Google Ads. Despite having a fraction of the market share enjoyed by Google, Bing Ads is a highly-capable advertising platform that handles millions of searches every day. In this article, we … Continue reading Bing Ads Market Share and Price Comparison
Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud by Laurie Sullivan @lauriesullivan, July 1, 2020 Ad-fraud prevention firm CHEQ on Wednesday moved its ad verification services to support paid search and paid-search advertising. The service, called CHEQ PPC, expands the company’s offerings beyond impression-based programmatic advertising. The goal is to help companies avoid losing … Continue reading Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
