Tag Archives: Market

How Product Teams Can Differentiate in the Crowded Enterprise SaaS Market

Product Management

Uri Haramati — November 27, 2019 Follow @uriharamati The SaaS industry is now worth $ 116 billion worldwide. According to Analytical Research Cognizance, the market will grow at a compounded annual growth rate of 21% until 2023. Gartner predicts that combined revenue from SaaS companies will hit $ 278 billion within three years. Capterra, one … Continue reading How Product Teams Can Differentiate in the Crowded Enterprise SaaS Market →

Finance Search Market Data Uncovers Hidden Outperformers

Financial Technology

Finance Search Market Data Uncovers Hidden Outperformers by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2019 Search engine advertising hinges on competitive bidding, but many marketers lack the transparency to understand their competition. About 41% of marketing executives have never tracked how their competitors perform in paid search, yet they rank their own performance above … Continue reading Finance Search Market Data Uncovers Hidden Outperformers →

Posts For Posts: How To Market Your Blog Effectively Via Social Media

Blogging Experience

Hugh Stephens — July 25, 2019 — July 25, 2019 You’ve spent two hours writing a well-researched blog post that could help your customers out big-time. You post it online, give it a week, and check the analytics with bated breath. Unfortunately, your online traffic is still at a low flat line. Some have estimate … Continue reading Posts For Posts: How To Market Your Blog Effectively Via Social Media →

Social Statistics to Get You Motivated to Market the Rest of 2019

Social Media Statistics

Laura Donovan — July 19, 2019 Follow @thewordpro — July 19, 2019 geralt / Pixabay If you still aren’t using Social Media to market and advertise, or you are using it without results, it’s time to get serious. With statistics like these it can’t be ignored. Social Media Engagement For 45% of consumers, social media … Continue reading Social Statistics to Get You Motivated to Market the Rest of 2019 →

5 Reasons Why Even Robo Financial Advisors Do Not Beat The Market

Marketing Trends

Barry David Moore — June 20, 2019 — June 20, 2019 A Robo Advisor is a digital application that offers clients financial advice created by algorithms, artificial intelligence, or mathematical formulas. The term Robo Advisor is short for robot advisor. However, the phrase Robo Advisor is inaccurate. To explain, a Robo Advisor is a digital … Continue reading 5 Reasons Why Even Robo Financial Advisors Do Not Beat The Market →

The analytics market is consolidating. What does this mean for marketers?

Analytics

Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform shift. Seth Redmore on June 14, 2019  The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of … Continue reading The analytics market is consolidating. What does this mean for marketers? →

Segmentation for Winning in the Market

Marketing Segmentation

Laura Patterson — June 7, 2019 Follow @LauraVEM — June 7, 2019 In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing. Segmentation is a process designed to cluster prospective and current customers into different groups … Continue reading Segmentation for Winning in the Market →

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