Zoe Gadd July 23, 2020 Bing is the world’s second-largest search engine and the obvious place to look for an alternative or addition to Google Ads. Despite having a fraction of the market share enjoyed by Google, Bing Ads is a highly-capable advertising platform that handles millions of searches every day. In this article, we … Continue reading Bing Ads Market Share and Price Comparison
Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud by Laurie Sullivan @lauriesullivan, July 1, 2020 Ad-fraud prevention firm CHEQ on Wednesday moved its ad verification services to support paid search and paid-search advertising. The service, called CHEQ PPC, expands the company’s offerings beyond impression-based programmatic advertising. The goal is to help companies avoid losing … Continue reading Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. Ginny Marvin on July 2, 2020 The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed … Continue reading Ad fraud prevention firm CHEQ enters PPC market
Emily Carroll June 22, 2020 There is a common misconception when conducting market research that it is extremely costly. This may have been true when the industry first grew in popularity, but with the rise of technology market research has become accessible to both small businesses and Fortune 500 companies. With marketing research, you are … Continue reading 3 Approaches to Market Research That Won’t Break the Bank
Dave Sutton June 16, 2020 Artificial intelligence (AI) is a buzzword that’s been on people’s minds for the last 20 years—but the vision of what it is has changed dramatically. Instead of futuristic humanoid robots tottering around major city streets, what we see now is a leading way to help customers interact with companies. AI … Continue reading How AI Transforms Business and Improves the Job Market
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment. George Nguyen on June 9, 2020 The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to … Continue reading Data roundup: Resources to help you market more effectively during COVID-19
Dave Sutton — June 2, 2020 Claiming that platforms like Twitter possess “unchecked powers” of censorship, President Trump signed an executive order last week aimed at removing some of the legal protections for social media companies. CEO of Twitter, Jack Dorsey, quickly condemned the move, saying that the order is “a reactionary and politicized approach … Continue reading Trump’s Social Media Order and the Freedom to Market
Nicholas Shaw — June 1, 2020 2020 has already seen the world change quite significantly. The situation with COVID-19 has dramatically shifted the way we’ll work and indeed shop, both now and likely in the future. It’s shone a light on the relevance, usefulness, and power of online shopping. eCommerce is evolving in real-time. We … Continue reading Market Trends: How Ecommerce is Evolving in 2020
Daniel Hopper — May 30, 2020 We only want to market to the people who are most likely to be profitable customers right? Grouping these people based on their common characteristics and how they best respond to marketing would make it easier to communicate with them, right? This blog is about how businesses can use … Continue reading Targeting Your Most Profitable Customers – Market Segmentation
Daniel Hopper — May 15, 2020 Welcome to another Blog. This week, I am going to discuss ten ways you can market your business online for free… or little cost. I will mention some programs that for a small investment can make your job easier and help you produce better marketing content. 1. Website A … Continue reading How to Market Your Business Online for Free! (Or Little Cost)
