Tag Archives: Market

Finance Search Market Data Uncovers Hidden Outperformers

Financial Technology

Finance Search Market Data Uncovers Hidden Outperformers by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2019 Search engine advertising hinges on competitive bidding, but many marketers lack the transparency to understand their competition. About 41% of marketing executives have never tracked how their competitors perform in paid search, yet they rank their own performance above … Continue reading Finance Search Market Data Uncovers Hidden Outperformers →

Posts For Posts: How To Market Your Blog Effectively Via Social Media

Blogging Experience

Hugh Stephens — July 25, 2019 — July 25, 2019 You’ve spent two hours writing a well-researched blog post that could help your customers out big-time. You post it online, give it a week, and check the analytics with bated breath. Unfortunately, your online traffic is still at a low flat line. Some have estimate … Continue reading Posts For Posts: How To Market Your Blog Effectively Via Social Media →

Social Statistics to Get You Motivated to Market the Rest of 2019

Social Media Statistics

Laura Donovan — July 19, 2019 Follow @thewordpro — July 19, 2019 geralt / Pixabay If you still aren’t using Social Media to market and advertise, or you are using it without results, it’s time to get serious. With statistics like these it can’t be ignored. Social Media Engagement For 45% of consumers, social media … Continue reading Social Statistics to Get You Motivated to Market the Rest of 2019 →

5 Reasons Why Even Robo Financial Advisors Do Not Beat The Market

Marketing Trends

Barry David Moore — June 20, 2019 — June 20, 2019 A Robo Advisor is a digital application that offers clients financial advice created by algorithms, artificial intelligence, or mathematical formulas. The term Robo Advisor is short for robot advisor. However, the phrase Robo Advisor is inaccurate. To explain, a Robo Advisor is a digital … Continue reading 5 Reasons Why Even Robo Financial Advisors Do Not Beat The Market →

The analytics market is consolidating. What does this mean for marketers?

Analytics

Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform shift. Seth Redmore on June 14, 2019  The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of … Continue reading The analytics market is consolidating. What does this mean for marketers? →

Segmentation for Winning in the Market

Marketing Segmentation

Laura Patterson — June 7, 2019 Follow @LauraVEM — June 7, 2019 In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing. Segmentation is a process designed to cluster prospective and current customers into different groups … Continue reading Segmentation for Winning in the Market →

How to Handle an Employee Raise Request in a Tight Labor Market

Employee Motivation

Andrej Kovacevic — June 7, 2019 Follow @andrejtl — June 7, 2019 Over the past few years, almost every developed economy has seen unemployment rates tumble to near-historic lows, and that’s creating no shortage of challenges for businesses trying to attract and retain the talent they need to thrive. For that reason, there has been … Continue reading How to Handle an Employee Raise Request in a Tight Labor Market →

Here’s how to stand out in a crowded streaming service market

Video Strategy

Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory. Laura Collins on May 31, 2019 You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that … Continue reading Here’s how to stand out in a crowded streaming service market →

101 Small Business Marketing Ideas, Part 2: How to Market Your Product/Service Effectively

Small Business Marketing

Sneha Mittal — May 15, 2019 Follow @genes_recoded — May 15, 2019 Are you a business owner who wants to grow your business but doesn’t know much about marketing? Do you want to attract more customers to your business? Do you want a quick checklist of things you can do to grow your business? This … Continue reading 101 Small Business Marketing Ideas, Part 2: How to Market Your Product/Service Effectively →

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