Tag Archives: Market

Segmentation for Winning in the Market

Laura Patterson — June 7, 2019 Follow @LauraVEM — June 7, 2019 In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing. Segmentation is a process designed to cluster prospective and current customers into different groups … Continue reading Segmentation for Winning in the Market

How to Handle an Employee Raise Request in a Tight Labor Market

Andrej Kovacevic — June 7, 2019 Follow @andrejtl — June 7, 2019 Over the past few years, almost every developed economy has seen unemployment rates tumble to near-historic lows, and that’s creating no shortage of challenges for businesses trying to attract and retain the talent they need to thrive. For that reason, there has been … Continue reading How to Handle an Employee Raise Request in a Tight Labor Market

Here’s how to stand out in a crowded streaming service market

Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory. Laura Collins on May 31, 2019 You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that … Continue reading Here’s how to stand out in a crowded streaming service market

101 Small Business Marketing Ideas, Part 2: How to Market Your Product/Service Effectively

Sneha Mittal — May 15, 2019 Follow @genes_recoded — May 15, 2019 Are you a business owner who wants to grow your business but doesn’t know much about marketing? Do you want to attract more customers to your business? Do you want a quick checklist of things you can do to grow your business? This … Continue reading 101 Small Business Marketing Ideas, Part 2: How to Market Your Product/Service Effectively

Determining Market Demand for New Products or Services: Four Questions Answered

Christa Tuttle — May 7, 2019 — May 7, 2019 rawpixel / Pixabay Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. It’s important to set the stage for a successful and sustainable future for your new offering, … Continue reading Determining Market Demand for New Products or Services: Four Questions Answered

Advantages and Disadvantages of Doing Market Research Before Starting a Business

Marvin Magusara — April 17, 2019 Follow @bubblelocalseo — April 17, 2019 If you are thinking of starting a business, the first thing you have to do is to conduct thorough and extensive market research. There has never been a business which grew successfully without going through the painstaking process of researching the market they … Continue reading Advantages and Disadvantages of Doing Market Research Before Starting a Business

Facebook’s shift to privacy is just a play on emerging market dynamics

Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. Steve Weiss on April 5, 2019   Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for … Continue reading Facebook’s shift to privacy is just a play on emerging market dynamics

9 Live Video Techniques Businesses Can Use to Reach Their Market

Young Entrepreneur Council — February 28, 2019 Follow @YEC — February 28, 2019 As live video streaming becomes more popular, it’s important to know how to use it effectively to market your brand. To find out what works, we asked members of the Young Entrepreneur Council the following: What is the best way to use … Continue reading 9 Live Video Techniques Businesses Can Use to Reach Their Market