July 10, 2024 Housing market outlook for 2025: 8 early predictions for home prices Here’s the first round-up of where housing analysts are expecting national home prices to go next year. BY Lance Lambert Want more stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the free, daily ResiClub newsletter. As we head into mid-July, the 2024 U.S. housing market has … Continue reading Housing market outlook for 2025: 8 early predictions for home prices
At a time when everything and anything is potentially controversial, some brands are speaking up and some are shutting down. Both approaches are risky. Constantine von Hoffman on June 27, 2024 Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s presidential debate … Continue reading How to market in the age of outrage
June 18, 2024 AI is revolutionizing the market research industry. Here’s how—and why Artificial intelligence (AI) offers marketing leaders the ability to understand the “why” behind customer motivations, preferences, and behaviors on a deeper, more granular level. BY Ron Howard In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power … Continue reading AI is revolutionizing the market research industry. Here’s how—and why
April 15, 2024 DJT stock is taking another market beating today as Donald Trump’s trial begins Although the former president’s courtroom battle likely isn’t helping Trump Media, it’s not the main thing impacting shares right now. BY Sam Becker Donald Trump will become the first former president to stand criminal trial today, and you could say … Continue reading DJT stock is taking another market beating today as Donald Trump’s trial begins
A marketer’s guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. Pamela Parker on April 12, 2024 The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized … Continue reading The customer data platform market
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Shiv Gupta on March 13, 2024 Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s … Continue reading How to augment market research and glean customer insights with AI
By Ryan McCarthy February 02, 2024 This year, something unusually dark is happening in an industry that is, by design, quite used to handling bad news. In a strong economy, with unemployment near a 50-year low, virtually every single part of the news business—digital media, local news, TV, print, podcasts, and documentaries—is laying off … Continue reading Why does journalism seem like it’s collapsing? Call it market failure
By Lance Lambert December 03, 2023 Want more stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the daily free ResiClub newsletter. Roam CEO Raunaq Singh has a bold plan to unlock housing affordability: Connect homebuyers with home sellers who have mortgages eligible to be “assumable,” enabling buyers to take over the existing mortgage, including its … Continue reading A back door to a 3% mortgage rate? This startup has a plan to unlock housing market affordability
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers. Constantine von Hoffman on October 25, 2023 Snap, the parent company of Snapchat, (November 11, 2023) reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising … Continue reading Snap revenue up 5% on stronger digital ad market
Explore the value of maintaining marketing investments during market slowdowns and how savvy brands can capture market share. Geoff Crain on October 23, 2023 This article was co-authored with Ed Crain, President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, … Continue reading How brands should react to market slowdowns
