AI is enabling a new kind of marketing with fluid, customer-led journeys for companies like Ally Financial and Warby Parker. Jessica Hawthorne-Castro on November 7, 2025 The way brands engage with consumers is on the edge of a major shift. The days of the traditional funnel model are fading. In their place, customer journey … Continue reading The new era of customer journeys is co-created, adaptive and AI-powered
We discussed building and scaling content operations at the November MarTech Conference. Here’s a recap. MarTechBot on November 7, 2025 At the Nov. 4, 2025, MarTech Conference — which is entirely virtual and free to attend — one session promises to push past the perennial barrier of creative capacity: “Zero to launch: Using AI … Continue reading Zero to launch: AI-powered campaign creation without the creative logjam
AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance. Gareth Chilton on October 14, 2025 Everyone’s talking about how AI is reshaping marketing. But in most organizations, the real bottleneck hasn’t changed. Content still lives in too many places, and metadata gaps keep … Continue reading DAM is the missing link in AI-powered marketing success
Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed. Mike Pastore on September 17, 2025 Monday.com introduced new features for its CRM application today, at its Elevate event in New York. The Monday Campaigns capabilities add functionality for marketers to what … Continue reading Monday.com welcomes marketers to its CRM with AI-powered campaigns
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup. Kath Pay on August 28, 2025 AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional — sometimes unnecessary. That’s convenient for subscribers but potentially disastrous for marketers. Zero-click marketing … Continue reading Adapting email for AI-powered inboxes and zero-click journeys
Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster. Shama Hyder on August 12, 2025 Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor … Continue reading Why AI-powered relevance is replacing personalization in B2B marketing
Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals? by Laurie Sullivan , Staff Writer @lauriesullivan, July 8, 2025 Amazon Prime Day 2025 officially kicked off Tuesday and runs through Friday. The ecommerce sale applies to more than 35 categories like apparel, beauty, and home. Amazon’s AI assistant Rufus aims to benefit shoppers — but are … Continue reading Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals?
The latest AI-powered martech news and releases Sergey Brin says threatening AI gets the best results. AI is fighting back with threats of blackmail. So, maybe stick with “please” and “thank you.” June 5, 2025 FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that … Continue reading The latest AI-powered martech news and releases
OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there’s something humans still do better than AI. Constantine von Hoffman on May 1, 2025 Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss. Last week, OpenAI rolled out … Continue reading AI-powered martech releases and news: May 1
OpenAI execs are telling investors that by the end of the decade, it will have Nvidia/Meta-level sales revenues. Skeptics think otherwise. Constantine von Hoffman on April 24, 2025 Can OpenAI make money? Execs at the revolutionary-and-money-burning company think so. They are telling investors it will “turn cash flow positive” in 2029. That’s when it … Continue reading AI-powered martech releases and news: April 24
