Tag Archives: AIPowered

Google unveils AI-powered advertising tools at Google Marketing Live

New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers. Chris Wood on May 21, 2024   Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at … Continue reading Google unveils AI-powered advertising tools at Google Marketing Live

Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less

   May 16, 2024 Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less Two branding pros are looking to upend the agency model and take the pain out of the name game. BY Zachary Petit Mark Liney won’t name the names, but he can’t shake the memory … Continue reading Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less

AI-powered martech releases and news: May 23

Agencies lead the AI-powered charge for clients with WPP’s Claude integration. Plus, AI improvements to customer conversations, site building and more. Chris Wood on May 23, 2024   This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku … Continue reading AI-powered martech releases and news: May 23

Apple’s AI-Powered Search Could End Large $20B Payouts To Google

Apple’s AI-Powered Search Could End Huge $20B Payouts From Google by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2024 Newly unsealed court documents on Thursday — during the closing arguments of the Google and the Department of Justice antitrust case — revealed that Google’s parent company Alphabet paid Apple $20 billion in 2022 for Google … Continue reading Apple’s AI-Powered Search Could End Large $20B Payouts To Google

AI-powered martech releases and news: May 2

Meta adding chatbots to everything isn’t going too well; and, what happens when a Catholic bot ordains itself? Constantine von Hoffman on May 2, 2024   StreamAlive added GenAI capabilities to its live audience engagement platform. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based … Continue reading AI-powered martech releases and news: May 2

Google launches new AI-powered features for Performance Max campaigns

The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024   Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to … Continue reading Google launches new AI-powered features for Performance Max campaigns