Artificial intelligence can now lie intentionally. Researchers call this “faking alignment” perhaps because calling it lying is too close to the truth. Constantine von Hoffman on December 19, 2024 Using language to deceive, aka lying, was a uniquely human activity. I say “was” because artificial intelligence is now doing it, too. Research from Anthropic … Continue reading AI-powered martech news and releases: December 19
Tag Archives: AIPowered
The AI-powered path to smarter marketing
Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities. Jaimon Hancock on December 18, 2024 The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights … Continue reading The AI-powered path to smarter marketing
AI-powered martech news and releases: December 12
U.K. marketers say they’re relying on AI to connect with shoppers for the holiday season. Constantine von Hoffman on December 12, 2024 It’s beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent of them are using the technology to plan and refine their seasonal campaigns, according to a study … Continue reading AI-powered martech news and releases: December 12
Reddit introduces AI-powered ‘Reddit Answers’ search feature
Reddit introduces AI-powered ‘Reddit Answers’ search feature You can stop adding “Reddit” to all your Google searches. karissa bell Mon, Dec 9, 2024 Reddit Earlier this year Reddit cracked down on AI companies and some major search engines, saying that companies would not be allowed to scrape its site unless they struck … Continue reading Reddit introduces AI-powered ‘Reddit Answers’ search feature
AI-powered martech news and releases: December 5
Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says. Constantine von Hoffman on December 5, 2024 Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report … Continue reading AI-powered martech news and releases: December 5
AI-powered martech releases and news: November 21
In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions. Constantine von Hoffman on November 21, 2024 Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit … Continue reading AI-powered martech releases and news: November 21
Google reshapes in-store shopping with AI-powered comparisons
A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches. Anu Adegbola on November 20, 2024 Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables … Continue reading Google reshapes in-store shopping with AI-powered comparisons
AI-powered martech news and releases: November 7
AI is beginning to add its power to the challenging marketing attribution space. Constantine von Hoffman on November 7, 2024 Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from … Continue reading AI-powered martech news and releases: November 7
AI-powered martech news and releases: October 31
Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much. Constantine von Hoffman on October 31, 2024 Do consumers trust AI? Maybe? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. … Continue reading AI-powered martech news and releases: October 31
AI-powered martech news and releases: October 24
77% of U.S. workers say they don’t know how to use their new AI tools, according to a new report. Constantine von Hoffman on October 24, 2024 More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found … Continue reading AI-powered martech news and releases: October 24