Tag Archives: Latest

Facebook’s latest on fake news, misinformation campaigns & user privacy

Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Amy Gesenhues on May 24, 2018   Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s mishandling of user data, Facebook published three separate announcements covering its current … Continue reading Facebook’s latest on fake news, misinformation campaigns & user privacy

Ask the SMXperts: The latest in advanced technical SEO

SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more. Debra Mastaler on May 11, 2018     The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing … Continue reading Ask the SMXperts: The latest in advanced technical SEO

Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital

Shelly Dutton — May 7, 2018 — May 7, 2018 One of the most overhyped and underestimated forms of digital technology might be machine learning (ML), and it is shaking up the foundation of the digital business. Data-pattern anomalies are detected in real time to weed out spam, fraud, and potential security threats. People are … Continue reading Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital

Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing

Chris Reid — May 5, 2018 — May 5, 2018 Over the past year, Google has been referring to their shift to a mobile-first index. According to many experts, it’s one of the most significant changes to Google search results for quite some time. In this post, we’ll look at what the update means, how … Continue reading Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing

After Its Latest Advergeddon, Should Businesses Still Use YouTube?

Richard Bayston — February 15, 2018 Follow @rbcopywriting — February 15, 2018 YouTube’s relationship with its advertisers has had a rough year. In March of 2017, news broke that YouTube was hemorrhaging ad spend as businesses rushed to disassociate themselves from extremist content. Verizon, AT&T, Johnson and Johnson and Loreal were among the brands that … Continue reading After Its Latest Advergeddon, Should Businesses Still Use YouTube?

How to Utilize Instagram and Snapchat’s Latest Updates for Your Brand

Danica Barnett — June 16, 2017 — June 16, 2017 rawpixel / Pixabay Is Instagram the new Snapchat? After adding a few new features to the photo sharing app this month, the Instagram update has once again mimicked Snapchat’s success. The new features, which includes face filters and searchable stories, will help Facebook and Instagram … Continue reading How to Utilize Instagram and Snapchat’s Latest Updates for Your Brand

The Latest Trends in Native Advertising (and How to Avoid Scams)

Melissa Burns — December 22, 2016 Follow @Melissa_Burns— December 22, 2016 Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New York Times and some … Continue reading The Latest Trends in Native Advertising (and How to Avoid Scams)

What Instagram’s Latest Features Mean for Your Social Media Marketing

Julie Chomiak — November 30, 2016 — November 30, 2016 With the constant social media innovation, it’s no surprise that Instagram recently announced that its platform will support live streaming as well as disappearing video and messages. Sound familiar? Disappearing messages and videos are what made Snapchat famous, and Facebook (which owns Instagram) rolled out … Continue reading What Instagram’s Latest Features Mean for Your Social Media Marketing