Tag Archives: Features

Salesforce’s Spring 2024 release includes Einstein-powered AI features

Semantic search and content generation for promos come courtesy of Einstein. Joe Anzalone on March 7, 2024 Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. … Continue reading Salesforce’s Spring 2024 release includes Einstein-powered AI features →

AI-powered features to look for in customer data platforms

Customer Data Platforms

While CDPs have long had AI “behind the scenes,” the integration of genAI is spurring vendors to add many new features and abilities. Pamela Parker on January 17, 2024 At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one … Continue reading AI-powered features to look for in customer data platforms →

Google rolls out new shopping features to boost conversions

Google Shopping

Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page. Nicola Agius on November 7, 2023 Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers … Continue reading Google rolls out new shopping features to boost conversions →

Growth Hacking Features that You Must Add Within Your App

Growth Strategy

Growth Hacking Features that You Must Add Within Your App Zain Muhammad / Oct 26, 2023 Like most entrepreneurs, You might require truly captivating your audience and looking for growth-hacking app features to maintain their interest. If that’s the case, this blog will help you; just read and take notes. As a tech enthusiast … Continue reading Growth Hacking Features that You Must Add Within Your App →

The latest AI-powered martech releases, features and updates

AI Marketing Tools

67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product. Constantine von Hoffman on October 26, 2023 Generative AI could have a big and positive impact on product reviews. Some 68% of consumers sometimes feel unsure about what information to share in … Continue reading The latest AI-powered martech releases, features and updates →

Meta launches genAI features for ads

Facebook AI

Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow. Kim Davis on October 6, 2023 This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The … Continue reading Meta launches genAI features for ads →

New GA4 features improve security and report accuracy

Google Analytics

Marketers can now redact client-side text and exclude Google data signals from reports and explorations. Nicola Agius on October 6, 2023 Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data … Continue reading New GA4 features improve security and report accuracy →

How to use the UA 360 features available in GA4

Google Analytics

Russ Ketchum, product director of Google Analytics, talks about the UA 360 which are now in Google Analytics 4. Constantine von Hoffman on August 25, 2023 This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we … Continue reading How to use the UA 360 features available in GA4 →

Google Ads unwraps several new features ahead of holiday season

Google Advertisement

New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies. Nicola Agius on August 9, 2023 Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top … Continue reading Google Ads unwraps several new features ahead of holiday season →

8 Google Analytics Features Enhance App Measurement, Performance

Google Analytics

8 Google Analytics Features Enhance App Measurement, Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 3, 2023 Google Analytics 4 has unveiled eight features to improve app campaign measurement and performance, giving marketers through artificial intelligence (AI) a better understanding of how users behave across the web and apps. Gameberry Labs, a game developer based … Continue reading 8 Google Analytics Features Enhance App Measurement, Performance →