Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. Mike Pastore on February 4, 2025 You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. … Continue reading 9 features your marketing team needs in its project management tool
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center. Constantine von Hoffman on December 20, 2024 “The only thing we’re going to do at Salesforce is Agentforce.” That’s what Salesforce CEO Marc Benioff said in September when introducing the AI agents. … Continue reading 4 key features in Salesforce’s Agentforce 2.0
Following the iOS 18 update, many more phones have RCS. Now marketers can reach these users with rich content. Chris Wood on November 13, 2024 Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In the U.S., … Continue reading Sinch introduces RCS features in Customer Dashboard
The new offering combines location and purchase insights for mobile and multichannel campaigns. Chris Wood on September 10, 2024 Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, … Continue reading Foursquare introduces Sales Impact attribution features
One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls. Anu Adegbola on August 9, 2024 Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. … Continue reading Google rolls out new features for Local Service Ads
Streamline permission viewing, storefront demos, product imports and more will drive efficiency for Salesforce users. Joe Anzalone on July 12, 2024 Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve the end-user experience with … Continue reading Salesforce’s Summer 2024 release features time-saving enhancements
Google, Meta, Microsoft Modality Features Show Different Future For Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2024 Google plans to introduce a set of new machine learning (ML) features under the Google AI brand. One for the latest Pixel phone is expected next month and would offer a feature similar to Microsoft’s Recall. … Continue reading Google, Meta, Microsoft Modality Features Show Different Future For Advertising
The company promises cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox. Constantine von Hoffman on June 26, 2024 Google announced updates to Google Analytics 4 (GA4) today. The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. “Measurement … Continue reading Google announces upcoming GA4 features
Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns. Chris Wood on May 7, 2024 Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and … Continue reading Meta rolls out genAI features for advertisers
The latest updates will help you transform business operations with AI-assisted workflows and big service updates. Tyler Samani-Sprunk on May 3, 2024 The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what’s new. This month’s releases … Continue reading HubSpot’s April 2024 updates: More AI tools, refined service features and more
