Tag Archives: Features

2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors. Amy Gesenhues on April 22, 2020  It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed. This year, MarTech Conference Chair Scott Brinker, and maker … Continue reading 2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Google Ads Data Hub testing audience lists for display campaigns, adding new features

Advertisers will soon be able to run queries on same-day impression data. Ginny Marvin on April 16, 2020 Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the … Continue reading Google Ads Data Hub testing audience lists for display campaigns, adding new features

Pinterest rolls out new commerce features for retailers as search volume climbs

Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting. Taylor Peterson on March 26, 2020 Retailers on Pinterest will now have more ways to be discovered as the platform introduces new shopping features aimed at bringing products to where users are most likely to shop. Pinterest … Continue reading Pinterest rolls out new commerce features for retailers as search volume climbs

Behind The Impact Of Google Search Features On Organic Click-Through Rates

Behind The Impact Of Google Search Features On Organic Click-Through Rates by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2020 Perficient Digital released an update to its data on how Google’s search features impact click-through behavior in the search results. “All the search features Google adds to search results has a significant impact on search … Continue reading Behind The Impact Of Google Search Features On Organic Click-Through Rates

Social media 2020: The top features, formats and trends to get familiar with this year

Video, machine learning, and shoppable posts are among the top trends to look out for in 2020. Taylor Peterson on January 10, 2020  Last year saw continued growth and innovation in social media opportunities for brands with new features, content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social … Continue reading Social media 2020: The top features, formats and trends to get familiar with this year

Google Search Features Impact Organic Search CTRs

Google Search Features Impact Organic Search CTRs by Laurie Sullivan , Staff Writer @lauriesullivan, December 19, 2019 A study released Thursday from Perficient Digital analyzes how Google search features impact user click-through rate behavior. The features include related searches, People Also Ask boxes, video carousels, and knowledge graph. The data looks at how search features impact … Continue reading Google Search Features Impact Organic Search CTRs

4 LinkedIn Features That Will Save You Time During Your Job Hunt

Virginia Franco — November 27, 2019 Follow @VAFrancoResumes LinkedIn rolls out new features quite regularly. Some appear and disappear quite quickly, while others quietly launch and take off. Below are four that rolled out in the past 12 months that appear to be here for the long-term, along with my guidance as to how they … Continue reading 4 LinkedIn Features That Will Save You Time During Your Job Hunt

LinkedIn Continues Its Social Media Coming of Age With More Features

Darnelle O’Brien — October 26, 2019 Follow @thekissagency Professional social networking platform, LinkedIn, has continued its radical revamp with the release of even more features. More targeted advertising Last week, LinkedIn announced the much-needed overhaul of the ad platform, allowing advertisers to drill down more specifically to target ads to specific characteristics like top industries, … Continue reading LinkedIn Continues Its Social Media Coming of Age With More Features

3 Incredible Features on Google Inbox for Boosting Productivity

Larry Kim — September 23, 2019 Follow @larrykim — September 23, 2019 Google Inbox does a lot more than deliver emails. Your inbox can now include reminders, tasks, flight information, items you’ve purchased, photos and more. Imagine not having to switch between apps or sift through emails to find what you need-instead, it will be … Continue reading 3 Incredible Features on Google Inbox for Boosting Productivity

Facebook makes a play for creators with new tools, features for monetizing content

The updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily. Taylor Peterson on July 9, 2019 at 1:29 pm In advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more opportunities to make money — and attract … Continue reading Facebook makes a play for creators with new tools, features for monetizing content