Tag Archives: MarTech

Speaking our language: How to pitch marketing operations on new martech

Instead of using business lingo like “revenue-driver” and “value-added,” sales reps should focus on actionable details like integration and configuration capabilities. Amy Gesenhues on March 12, 2020 “Our solution offers exponential revenue growth opportunities and our customers say it’s super easy to set-up with most any middleware. You’ll be fully operational within a day.” We … Continue reading Speaking our language: How to pitch marketing operations on new martech

Email martech consolidation shows just how important deliverability is

Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Jennifer Cannon on March 4, 2020   While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to … Continue reading Email martech consolidation shows just how important deliverability is

People skills vs. martech skills: You don’t have to choose

As marketing technology continues to evolve, how should marketers approach their careers? Jennifer Cannon on February 20, 2020 As marketing technology continues to underpin nearly every aspect of our work, marketers have to juggle efforts to not only become more adept at using martech, but to give ample focus to developing the people skills that … Continue reading People skills vs. martech skills: You don’t have to choose

Fostering relationships is key to managing a martech stack

When developing an organizational plan, navigating workplace culture to find allies will help strike the right balance of martech that works for all. Steve Petersen on February 7, 2020 Whether you work in-house, at an agency, small businesses, enterprise organizations, for-profits and nonprofits, every organization has its own culture. I’ve worked with colleagues in a … Continue reading Fostering relationships is key to managing a martech stack

Unite your organization at MarTech (remove)

Struggling to get departments on the same page? Join us April 15-17 for the ultimate training and team-building experience. Scott Brinker on January 23, 2020 Successful modern marketing depends on maximizing the talents and capabilities of many individuals and departments: marketing ops, creative, IT, customer support, management, and more. But senior-level marketers like you say … Continue reading Unite your organization at MarTech (remove)

Is personalization working? Budgets are increasing, but martech challenges threaten future investments

Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives. Amy Gesenhues on January 21, 2020  In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed … Continue reading Is personalization working? Budgets are increasing, but martech challenges threaten future investments

“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers

The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020  Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers

Product ownership is the keystone to martech management

Implementing frameworks like Scrum and Prosci can increase the chances of a product’s success, but a person must accept the responsibilities to own it. Steve Petersen on December 18, 2019 I’ve written about the importance of product adoption. Getting a return on something that no one regularly uses is pretty tough. Adoption isn’t the only … Continue reading Product ownership is the keystone to martech management