Tag Archives: MarTech

Martech practitioners must leverage interdepartmental interactions

We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel. Steve Petersen on July 6, 2020 Managing marketing technology doesn’t happen in a vacuum. As a hybrid specialty spanning both technical and business realms, practitioners interact with multiple departments other than marketing and IT during their … Continue reading Martech practitioners must leverage interdepartmental interactions

Martech Spotlight: How Kenshoo does digital commerce ad management

At a time when digital commerce is more important than ever, we’re profiling vendors that help retailers scale their ads on e-commerce marketplaces. Pamela Parker on June 11, 2020   Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers have access to product-driven campaign management at … Continue reading Martech Spotlight: How Kenshoo does digital commerce ad management

Vendors go all-in on professional services to speed digital transformation

For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company. Amy Gesenhues on May 6, 2020 Recently, one of Acquia’s customers who had not previously worked with the digital experience platform’s professional services team reached out to set up a meeting. The customer was being approved for an FDA test … Continue reading Vendors go all-in on professional services to speed digital transformation

How user stories and design thinking can make us better martech buyers

Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. Henry Powderly on April 28, 2020 Just because Scott Brinker’s newest version of the Marketing Technology Landscape looks like a Map of the Seven Kingdoms, don’t hack through it like a White Walker pillaging Westeros … Continue reading How user stories and design thinking can make us better martech buyers

Martech teams devote most of their time to automation, campaign management tools

MarTech Today’s 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms. Amy Gesenhues on April 21, 2020 When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals we surveyed in our … Continue reading Martech teams devote most of their time to automation, campaign management tools

Discover MarTech takes a deep dive into digital transformation

The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists — whether you’re a martech maestro, modeler or maker. Amy Gesenhues on April 20, 2020 We are so excited to kick off our first virtual MarTech conference, Discover MarTech, and it comes at a time when businesses need solid, tactical info … Continue reading Discover MarTech takes a deep dive into digital transformation

Marketing teams are finding out what their martech can do right now

TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is remote. Amy Gesenhues on April 10, 2020 Before the coronavirus outbreak, Daryl McNutt, senior vice president of marketing for TapClicks, and his team members worked in different offices across the country, with some who … Continue reading Marketing teams are finding out what their martech can do right now

The Discover MarTech agenda is live: See the free, expert-led sessions in store

Don’t miss this exclusive opportunity to continue your learning initiatives and train with marketing experts — all from the comfort and safety of your desk. Scott Brinker on April 6, 2020 at 11:00 am “How will my martech stack and processes be impacted by COVID-19?”“How can I deliver a personalized user experience without betraying privacy?”“How … Continue reading The Discover MarTech agenda is live: See the free, expert-led sessions in store

Making the most of your martech by better managing stakeholders

Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments. Jim Yu on April 3, 2020 I’ve long been an advocate of balance and alignment within the Golden Triangle framework – people, process and technology – as prerequisites to the success of any business solution or strategy. Today I … Continue reading Making the most of your martech by better managing stakeholders

Pro Tip: It’s time to evaluate your martech budget

During the coronavirus crisis, it’s important to make the hard decisions about what tools are essential and what are not. Delaney Kline on April 2, 2020 With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever.  As businesses begin revisiting their budget and reassessing the … Continue reading Pro Tip: It’s time to evaluate your martech budget