Tag Archives: MarTech

Research: A marketer’s guide to enterprise SEO platforms

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. Amy Gesenhues on January 25, 2019   Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve.  Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search … Continue reading Research: A marketer’s guide to enterprise SEO platforms

Bridging the gap between IT and marketing to improve martech collaborations

While marketing and IT will always have team-specific objectives, both care about maximizing martech investments. Steve Olenski on December 17, 2018   Techies and marketers need one another more than ever before. So why does it seem like they continue to operate in two totally different worlds? Like most cross-team challenges, the trouble starts at … Continue reading Bridging the gap between IT and marketing to improve martech collaborations

MarTech Manifesto

AI, marketing efficiency, and what happens to a martech stack when companies merge… get it all at MarTech. Scott Brinker on December 7, 2018  Marketing. Technology. Management. Content. Code. Corporate. The creative. The nerd. The suit. Three different disciplines. Three different domains. Three different clichés. Divided by decades of conceptual and cultural barriers, these tribes … Continue reading MarTech Manifesto

Building your martech stack: Try design thinking to identify the right solutions

Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and ‘go beyond the demo.’ Robin Kurzer on October 2, 2018   Tony Byrne thinks that technology should not slow marketers down. But, he says, many marketers feel just that. “Getting the right technology isn’t … Continue reading Building your martech stack: Try design thinking to identify the right solutions

Join us next week at MarTech for expert-level strategies and insights

60+ sessions, 10 horizon-expanding keynotes, 70+ martech vendors. Get the strategies and tools you need for marketing success. Scott Brinker on September 25, 2018 at 5:22 pm Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for … Continue reading Join us next week at MarTech for expert-level strategies and insights

Martech + Ad tech, Part 1: The tools to transform insight into action

Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018    Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action

Is your customer the unifying thread? How to do martech right

How you approach martech is highly dependent on the thread that’s unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success. Debbie Qaqish on June 18, 2018   In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was … Continue reading Is your customer the unifying thread? How to do martech right

Managing martech relationships: Partnerships and agility in marketing

Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally. Andy Betts on May 7, 2018   In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of … Continue reading Managing martech relationships: Partnerships and agility in marketing