More than soundbites, these 10 quotes reflect the the real-world pressures facing marketing leaders today. By Mike Pastore Published on May 18, 2026 The May 2026 MarTech Conference featured seven live panel discussions for marketing and marketing operations professionals. All told, the event transcripts totaled nearly 150 pages. We mined the transcripts and … Continue reading 10 of the most insightful quotes from the May 2026 MarTech Conference
Struggling with brand consistency? The solution isn’t necessarily more tools. It’s the right tools, assembled and aligned with intention. By Canto Published on May 15, 2026 Most marketing teams have no shortage of tools. In fact, the average B2B organization manages between 12 and 20 martech tools. And yet, maintaining brand consistency at scale … Continue reading Build a martech stack that makes it easy to manage your brand by Canto
Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built. By Frans Riemersma Published on May 5, 2026 In 2026, the marketing technology landscape grew by just 0.7%, increasing from 15,384 to 15,505. At first glance, it appears … Continue reading Martech 2026: AI drives a major industry reset
As revenue tech stacks merge, B2B teams need new structures, shared metrics, and cross-functional pods to break silos and drive growth. By MarTechBot Published on May 4, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives … Continue reading How RevOps teams should adapt as martech and adtech converge
Scaling AI without a clear governance layer risks uncoordinated liability. Delegated authority gives your agents the guardrails needed to act with confidence. By Allen Martinez Published on April 30, 2026 SailPoint’s AI agent research found that 80% of organizations report their AI agents took unintended actions. Only 44% have formal governance policies in … Continue reading Delegated authority is the missing layer in the AI martech stack
New data shows martech replacement rates are dropping fast, signaling a shift from constant churn to a more cautious, efficiency-driven approach. By Pamela Parker Published on April 23, 2026 For most of its existence, martech was defined by constant change. Marketers regularly replaced core systems. Vendors competed on features. Switching platforms — even critical … Continue reading Martech replacement is slowing, and that changes everything
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution. By Constantine von Hoffman Published on April 3, 2026 Sales and marketing alignment has been a “priority” for years. And yet, for most organizations, it’s still more aspiration than reality. … Continue reading Martech stacks are holding back sales and marketing teams
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions. By Frans Riemersma Published on April 2, 2026 AI agents are rapidly appearing across company stacks, but most remain isolated in use cases rather than integrated into core workflows. While 90.3% … Continue reading Why AI adoption is high but integration is failing in martech
AI is exposing what your martech stack can’t hide. In 2026, teams without the skills and processes to support it won’t be able to prove ROI. By Gene De Libero Published on March 30, 2026 Last year, I wrote about the gap between martech promises and results. The questions I raised about revenue attribution, … Continue reading The truth about martech in 2026
The 2025 MarTech Replacement Survey found unprecedented stability after years in which major solutions were replaced at will. By Mike Pastore Published on March 30, 2026 The 2025 MarTech Replacement Survey, which offers a look at the application marketing teams replaced in 2025 and why, found a level of stability never before … Continue reading Is the era of ‘rip and replace’ over for martech stacks?
