Tag Archives: MarTech

Investment in martech companies down 87% vs. Q1 of 2023

The first quarter of 2024 saw $1.8 billion invested in martech companies, down from $13.2 billion for the same period last year. Allyson Delaney on May 17, 2024   CabinetM released its Q1 2024 Martech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech … Continue reading Investment in martech companies down 87% vs. Q1 of 2023

Martech cut of budget falls to lowest level in 10 years

Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%. Constantine von Hoffman on May 13, 2024 Marketing technology’s percentage of marketing budgets fell to 23.8% this year, down from about 25.4% in 2023, according to Gartner’s 2024 CMO Spend Survey. Spending … Continue reading Martech cut of budget falls to lowest level in 10 years

You need to glue your martech stack together. Here are some of your options.

To get the most out of your data, you need to integrate the various platforms in your stack. That’s not often easy to do. Mike Maynard on May 23, 2024     Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of … Continue reading You need to glue your martech stack together. Here are some of your options.

AI-powered martech releases and news: May 23

Agencies lead the AI-powered charge for clients with WPP’s Claude integration. Plus, AI improvements to customer conversations, site building and more. Chris Wood on May 23, 2024   This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku … Continue reading AI-powered martech releases and news: May 23

14,106 martech tools reveal 3 trends you should master

What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks. Frans Riemersma on May 7, 2024   The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding … Continue reading 14,106 martech tools reveal 3 trends you should master

AI-powered martech releases and news: May 2

Meta adding chatbots to everything isn’t going too well; and, what happens when a Catholic bot ordains itself? Constantine von Hoffman on May 2, 2024   StreamAlive added GenAI capabilities to its live audience engagement platform. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based … Continue reading AI-powered martech releases and news: May 2