Tag Archives: MarTech

Actionable value from e-books, martech subway map: Friday’s daily brief

Plus, HUMAN’s new fraud-busting collaboration Chris Wood on April 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Actionable value from e-books, martech subway map: Friday’s daily brief

Specialization in martech, CTV momentum: Thursday’s daily brief

Plus, who is your ideal keynote speaker? Kim Davis on April 15, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Specialization in martech, CTV momentum: Thursday’s daily brief

The pros and cons of specializing in specific martech products

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? Steve Petersen on April 14, 2021 Martech practitioners specialize in specific products. That’s not news. Further, it makes sense for people to learn how to really use a specific platform well. However, that’s not always ideal when putting … Continue reading The pros and cons of specializing in specific martech products

ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief

Plus, social listening and live chat tools Chris Wood on April 7, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief

It doesn’t have to be martech to be in a martech stack

Asking what is and isn’t martech leads to complex considerations Steve Petersen on March 24, 2021 There’s a current debate brewing about what is martech and what’s not. I’ve argued that with vision, commitment, and orchestration, many tools like project management and collaboration platforms can qualify as martech. However, there’s more to the debate than … Continue reading It doesn’t have to be martech to be in a martech stack

Quick Guide to MarTech & Digital Analytics Platforms

Ken Fortney February 25, 2021 Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the ability to cut costs, increase sales, and shrink the amount of labor typically required to keep track of various marketing components. But perhaps the most impressive offspring of MarTech is … Continue reading Quick Guide to MarTech & Digital Analytics Platforms

Disruptive martech trends, and what a CDP fixes: Friday’s daily brief

Plus, the state of brand trust in 2021. Kim Davis on February 12, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Disruptive martech trends, and what a CDP fixes: Friday’s daily brief