Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution. By Constantine von Hoffman Published on April 3, 2026 Sales and marketing alignment has been a “priority” for years. And yet, for most organizations, it’s still more aspiration than reality. … Continue reading Martech stacks are holding back sales and marketing teams
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions. By Frans Riemersma Published on April 2, 2026 AI agents are rapidly appearing across company stacks, but most remain isolated in use cases rather than integrated into core workflows. While 90.3% … Continue reading Why AI adoption is high but integration is failing in martech
AI is exposing what your martech stack can’t hide. In 2026, teams without the skills and processes to support it won’t be able to prove ROI. By Gene De Libero Published on March 30, 2026 Last year, I wrote about the gap between martech promises and results. The questions I raised about revenue attribution, … Continue reading The truth about martech in 2026
The 2025 MarTech Replacement Survey found unprecedented stability after years in which major solutions were replaced at will. By Mike Pastore Published on March 30, 2026 The 2025 MarTech Replacement Survey, which offers a look at the application marketing teams replaced in 2025 and why, found a level of stability never before … Continue reading Is the era of ‘rip and replace’ over for martech stacks?
Most ROI models ignore adoption gaps, integration work and renewal pricing — leaving teams exposed after the deal is signed. By Tonya Walker Published on March 23, 2026 Last updated on March 24, 2026 Consolidation is back on the agenda for many martech teams. The CFO is scrutinizing spend. Your marketing budget is … Continue reading Why martech consolidation business cases fall short
The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks. By MarTechBot March 2, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading How OSI could change evaluating and selecting martech vendors
AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale. By Frans Riemersma February 27, 2026 • AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question … Continue reading How to architect AI agents in your martech stack
Martech tools are easy to buy and hard to use. CSMs help teams unlock value, avoid renewal surprises and stay ahead of change. By Steve Petersen February 6, 2026 Martech is a team sport, and no one wins it alone. Success depends on coordination across internal teams and external partners. A customer success … Continue reading Why customer success managers are a martech power move
The real risk in martech isn’t the platform. It’s how teams evaluate, approve and govern procurement decisions. By Tonya Walker January 23, 2026 Last quarter, I watched a marketing team spend $ 180,000 on an attribution platform they’d been lobbying for all year. The demos were impressive. The business case was approved. … Continue reading The $2 million martech procurement mistake hiding in plain sight
AI costs don’t scale like licenses or infrastructure. Learn why inference and orchestration drive volatility — and how teams can regain visibility and control. By Angela Vega January 19, 2026 Early in my career, the technology contracts I signed were fairly straightforward. I knew what I was paying for, how many seats I … Continue reading Why AI is the most unpredictable cost in the martech stack
