The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks. By MarTechBot March 2, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading How OSI could change evaluating and selecting martech vendors
AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale. By Frans Riemersma February 27, 2026 • AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question … Continue reading How to architect AI agents in your martech stack
Martech tools are easy to buy and hard to use. CSMs help teams unlock value, avoid renewal surprises and stay ahead of change. By Steve Petersen February 6, 2026 Martech is a team sport, and no one wins it alone. Success depends on coordination across internal teams and external partners. A customer success … Continue reading Why customer success managers are a martech power move
The real risk in martech isn’t the platform. It’s how teams evaluate, approve and govern procurement decisions. By Tonya Walker January 23, 2026 Last quarter, I watched a marketing team spend $ 180,000 on an attribution platform they’d been lobbying for all year. The demos were impressive. The business case was approved. … Continue reading The $2 million martech procurement mistake hiding in plain sight
AI costs don’t scale like licenses or infrastructure. Learn why inference and orchestration drive volatility — and how teams can regain visibility and control. By Angela Vega January 19, 2026 Early in my career, the technology contracts I signed were fairly straightforward. I knew what I was paying for, how many seats I … Continue reading Why AI is the most unpredictable cost in the martech stack
Not all progress starts with action. Three ways martech leaders can reset priorities, reduce friction and move forward with intention. By Alicia Arnold January 16, 2026 In martech, momentum is often mistaken for progress. That pause feels especially welcome in this space. With all the disruption and change, it can help to take … Continue reading When martech requires a sprint — and when it demands a marathon
MarTech March is online and free to attend, with six live panel discussions and a new community feature called the Vibe Marketing Lab. By Mike Pastore , January 22, 2026 TL;DR: You can check out the agenda for the March 4, 2026, installment of the virtual MarTech Conference and register for free. … Continue reading Registration is open for the March 2026 MarTech Conference
Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. Steve Bevilacqua on December 22, 2025 For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running … Continue reading What efficiency-first martech gets wrong about creativity
AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability. Gene De Libero on November 25, 2025 Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the … Continue reading Is your martech evaluation process still stuck in a pre-AI world?
Hesitant buyers, maturing AI and market swings pushed marketers to adapt. Here’s what those shifts mean for 2026. Ryan Phelan on November 20, 2025 I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips like this, I use the time away from my screens … Continue reading The three forces that shaped martech in 2025
