Debra Murphy November 11, 2021 The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy. It can help small businesses become highly visible to their target audience. By writing, publishing, and distributing content regularly, you build credibility, authority and trust … Continue reading Importance of Content Marketing for Small Businesses
The Power And Importance Of Inclusive Storytelling by Margaret Molloy , October 12, 2021 During Hispanic Heritage Month, I hosted a panel featuring influential Hispanic marketing leaders. This motivated me to reflect on how brands can engage in inclusive storytelling. The U.S. Hispanic population has reached more than 60 million, according to recent U.S. Census … Continue reading The Power And Importance Of Inclusive Storytelling
Pam Aungst October 8, 2021 When you think about SEO, the first thing that may come to mind is improving your ranking on search engine result pages (SERPs) by incorporating relevant keywords into your website that resonate with your target audience and customers. You may not immediately think about how having an SEO-friendly website design … Continue reading The Importance of Developing an SEO Friendly Website Design
Amit Patel September 15, 2021 The fallout from the COVID-19 pandemic has disrupted workplace environments and caused much uncertainty amongst workers. For companies to stay competitive, as well as to attract and retain the best talent, they must shift from just providing paychecks, benefits, and advancement opportunities to a more cohesive role of “caretaker.” In … Continue reading The Growing Importance of Being Your Employees’ Caretaker Post-COVID-19
Mia Naumoska September 10, 2021 In the last few years, the approach towards work has changed dramatically. We don’t need to work from 9 to 5 (or at least not everyone), we don’t need cubicles as much as we did in the past, and we don’t need (want) to climb the corporate ladder. Flexible hours, … Continue reading What is Your Work Style? Definition and Importance
Dildeep Singh September 6, 2021 Businesses interact with customers on many fronts and levels. These interactions with customers are a vital part of branding, marketing, and sales for businesses. Advertisements, while an effective part of the process, are just one part of the overall network of touchpoints including all the different brand interactions that happen … Continue reading The Importance of Touchpoints in Business
Debra Murphy August 30, 2021 Having a powerful online presence is vital for small businesses trying to grow their audiences. Ignoring the need for a presence on popular social media platforms can put your business in a compromised position. Platforms like Instagram are filled with millions of consumers hungry for new products and services. Businesses … Continue reading Importance of Links in Instagram – Best Hacks for Your Profile
Alexandre François August 19, 2021 Tens of thousands of newly registered domains (NRDs) make their way into the Domain Name System (DNS) daily. But what’s more worrying is the fact that a majority of these can pose threats to users, individuals, and companies alike. Typosquatting and phishing campaigns are just a few of the popular … Continue reading The Importance of Monitoring Newly Registered Domains for Businesses Explained
Erika Taylor Montgomery August 1, 2021 Why do so many businesses, brands and individuals prioritize their social media marketing? They understand its importance and how it adds value to their business. Now that consumers most often interact with companies in a way that is not face-to-face, prioritizing social media has become an ideal way to … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Prioritize It
Geraldine Convento July 15, 2021 What is ADA and what does it have to do with the internet? As a result of the Americans with Disabilities Act (ADA) being approved in 1990, Congress has aimed to guarantee that companies and public service providers make significant changes to accommodate persons with disabilities. The legislation itself is … Continue reading The Importance of Website ADA Accessibility
