Tag Archives: Importance

The Importance of Employee Training and Visual Communication in 2021

Ronita Mohan January 25, 2021 The pandemic has highlighted the importance of employee training and visual communication across a variety of industries. Teams are working remotely, unable to walk over to colleagues’ desks for a quick clarification. At the same time, companies have had to use new tools to communicate effectively. New employees are also … Continue reading The Importance of Employee Training and Visual Communication in 2021

The importance of governance for digital asset management

A taxonomy, and governance to ensure its proper use, are foundational for DAM. Kim Davis on December 10, 2020 Central to digital asset management, or DAM, is the tagging of assets so that they can be readily retrieved — something of critical importance for extensive libraries of text, images and video. But random tagging by … Continue reading The importance of governance for digital asset management

The growing importance of content analytics

Analysis and measurement is foundational for content efficiency. Rodric Bradford on October 1, 2020  Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content?  The question is valid and … Continue reading The growing importance of content analytics

The Growing Importance of Mobile Communication [Infographic]

Brian Wallace September 10, 2020 Mobile communication has never been more important. As we navigate the new normal of the pandemic world, customers are increasingly relying on their mobile devices to communicate with businesses about changes in hours, new rules in place for entering a business or using its services, updates on availability of certain … Continue reading The Growing Importance of Mobile Communication [Infographic]

The importance of valuing latent orders to successful Amazon Sponsored Products management

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift. Andy Taylor on July 24, 2020 Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads … Continue reading The importance of valuing latent orders to successful Amazon Sponsored Products management

The Importance of Professional Development [Infographic]

Brian Wallace July 16, 2020 Professional development doesn’t have to be on hold just because there’s a pandemic. In fact, because people are having more time on their hands for various reasons, many online learning platforms have made their courses free or significantly less expensive. LinkedIn is a great place to access such courses, and … Continue reading The Importance of Professional Development [Infographic]

The Importance of Understanding Offers for Your Business

Ali Robertson June 24, 2020 When selling a business, the receipt of offers is one of the most exciting stages in the process. It is vitally important, however, to fully understand the technical language used in these offers and the implications this will have on the value that the vendor ultimately receives. This article will … Continue reading The Importance of Understanding Offers for Your Business