Tag Archives: Importance

Understanding the Importance of Keyword Research for SEO in West Chester

SEO Tools

Understanding the Importance of Keyword Research for SEO in West Chester 14 June 2023 Keyword research gives you insights into what people are searching for online. You can then match your content to those search queries. When used correctly, keyword research will allow you to attract organic traffic that represents your target audience. It is … Continue reading Understanding the Importance of Keyword Research for SEO in West Chester →

Importance of Content Marketing for Small Businesses

Content Marketing

Debra Murphy November 11, 2021 The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy. It can help small businesses become highly visible to their target audience. By writing, publishing, and distributing content regularly, you build credibility, authority and trust … Continue reading Importance of Content Marketing for Small Businesses →

The Power And Importance Of Inclusive Storytelling

Storytelling

The Power And Importance Of Inclusive Storytelling by Margaret Molloy , October 12, 2021 During Hispanic Heritage Month, I hosted a panel featuring influential Hispanic marketing leaders. This motivated me to reflect on how brands can engage in inclusive storytelling. The U.S. Hispanic population has reached more than 60 million, according to recent U.S. Census … Continue reading The Power And Importance Of Inclusive Storytelling →

The Importance of Developing an SEO Friendly Website Design

SEO Campaigns

Pam Aungst October 8, 2021 When you think about SEO, the first thing that may come to mind is improving your ranking on search engine result pages (SERPs) by incorporating relevant keywords into your website that resonate with your target audience and customers. You may not immediately think about how having an SEO-friendly website design … Continue reading The Importance of Developing an SEO Friendly Website Design →

The Growing Importance of Being Your Employees’ Caretaker Post-COVID-19

Employee Engagement

Amit Patel September 15, 2021 The fallout from the COVID-19 pandemic has disrupted workplace environments and caused much uncertainty amongst workers. For companies to stay competitive, as well as to attract and retain the best talent, they must shift from just providing paychecks, benefits, and advancement opportunities to a more cohesive role of “caretaker.” In … Continue reading The Growing Importance of Being Your Employees’ Caretaker Post-COVID-19 →

The Importance of Touchpoints in Business

Business Communication

Dildeep Singh September 6, 2021 Businesses interact with customers on many fronts and levels. These interactions with customers are a vital part of branding, marketing, and sales for businesses. Advertisements, while an effective part of the process, are just one part of the overall network of touchpoints including all the different brand interactions that happen … Continue reading The Importance of Touchpoints in Business →

Importance of Links in Instagram – Best Hacks for Your Profile

Instagram Tools

Debra Murphy August 30, 2021 Having a powerful online presence is vital for small businesses trying to grow their audiences. Ignoring the need for a presence on popular social media platforms can put your business in a compromised position. Platforms like Instagram are filled with millions of consumers hungry for new products and services. Businesses … Continue reading Importance of Links in Instagram – Best Hacks for Your Profile →

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