Karl Sakas — November 20, 2018 Follow @KarlSakas — November 20, 2018 Time to turn your revenue target into a revenue plan! An agency owner shared: “Once I know what my revenue goal should be, I need help making sure we have a plan in place to reach that goal.” Indeed! Part 1: Get 10 … Continue reading How to Create a Revenue Plan for Your Agency in 2019 [Part 3]
Karl Sakas — November 13, 2018 Follow @KarlSakas — November 13, 2018 Wondering how to set revenue targets for 2019? You have five options; see which is best for you. As I shared in Part 1, you’ll enjoy many benefits —including stress reduction—when you create annual revenue goals. But… how do you actually set revenue … Continue reading 5 Ways to SET Revenue Targets at Your Agency for 2019 [Part 2]
Paige Duffy — November 8, 2018 — November 8, 2018 Pexels / Pixabay In my previous post, I discussed WordPress, one of your content management system (CMS) options for building a website. Most CMSs don’t require users to have any knowledge of code to make a functioning website that’s ready for business. Even so, understanding … Continue reading Simple Tech for Small Business Owners, Part 5: HTML
Ken Godfrey — August 16, 2018 — August 16, 2018 In last month’s post, we reviewed a number of examples of legacy firms who’ve made successful — and inspiring — digital transformations. Walmart, Pitney Bowes, JPMorgan Chase and the city of Cary, North Carolina. Despite their vast differences, we can learn from the common elements … Continue reading Inspiration for Your Transformation, Part II
Justice Mitchell — October 17, 2018 Follow @justicemitchell — October 17, 2018 Recently I was asked: What are some of the common mistakes that you see people who seek a career in any of these fields make as they pursue that career? Some of the common mistakes that I’ve seen in my career are usually … Continue reading The Care & Feeding of Creative Professionals – Part 1
Doug Malcom — September 24, 2018 — September 24, 2018 What are you After? Brand equity is one of the most sought after and yet hardest to define concepts in the CX and marketing research world. Even when they have come to grips with defining it, most offerings designed to get at brand equity merely … Continue reading Pursuing Your Brand Equity? Part 2
Karl Sakas — September 4, 2018 Follow @KarlSakas — September 4, 2018 skeeze / Pixabay If someone can do the job but they choose not to, they’re a “Reluctant Employee.” You can avoid hiring them by asking the right interview questions. Here in Part 2, I’ll share what to do if you realize one of … Continue reading [Part 2 of 2] How to Handle a Current “Reluctant Employee”
Kevin George — September 3, 2018 Follow @imkevin_monk — September 3, 2018 Ever thought about the huge investment and resources that it takes to execute effective email marketing? To make sure that all the money and hard work begets you the best email marketing metrics, it is of utmost importance to spare some time and … Continue reading Why an Email Marketing Calendar is an Important Part of Your Campaign Suite
Liz Papagni — August 31, 2018 Follow @mrktgworx — August 31, 2018 If you’ve never really considered customer service an important step in your marketing strategy, then now’s the time to start. You’re already aware of the buyer’s journey and how to tailor your marketing to reach those customers wherever they are on the path … Continue reading Is Customer Service Part of Your Marketing Strategy?
Paige Duffy — August 27, 2018 — August 27, 2018 GraphicsSC / Pixabay Taking the steps to incorporate SEO and PPC techniques is a great way to drive traffic to your small business website. There’s a lot of potential in just those two strategies, but you may have some questions about their impact. Just how … Continue reading Simple Tech for Small Business Owners, Part 3: Google Analytics
