Tag Archives: Part

GA4 Setup Assistant part 2: Getting started with Google Analytics 4

This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property. Constantine von Hoffman on October 24, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google … Continue reading GA4 Setup Assistant part 2: Getting started with Google Analytics 4

How to make web accessibility a part of digital marketing efforts

Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities. Alan K’necht on October 24, 2022 After being diagnosed with dyslexia in the final semester of my undergraduate degree nearly 40 years ago, the issue of accessibility has always been on my mind. I think of … Continue reading How to make web accessibility a part of digital marketing efforts

GA4 Setup Assistant part 1: Getting started with Google Analytics 4

The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly. Constantine von Hoffman on October 17, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is … Continue reading GA4 Setup Assistant part 1: Getting started with Google Analytics 4

Governing AI: What part should marketing play?

With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them? Theresa Kushner on August 9, 2022 If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over … Continue reading Governing AI: What part should marketing play?

Labor strikes have doubled in the past year. Is high inflation part of the reason?

By Sam Becker       June 23, 2022   High inflation and worries about economic contraction are stunting the markets but proving to be catalysts for growth in one area: an interest in striking and unionizing. The number of strikes between January and May 2022 is double that of last year, according to data … Continue reading Labor strikes have doubled in the past year. Is high inflation part of the reason?

Facebook issues $397 checks to Illinois residents as part of class-action lawsuit

Facebook issues $397 checks to Illinois residents as part of class-action lawsuit The social media giant agreed to settle a lawsuit over its use of facial recognition. A. Khalid @askhalid May 18th, 2022 Dado Ruvic / reuters More than a million Illinois residents will receive a $397 settlement payment from Facebook this week, thanks to … Continue reading Facebook issues $397 checks to Illinois residents as part of class-action lawsuit

The Hidden Language of Personal Power, Part 2

Achim Nowak August 31, 2021 Part 1 Dawn Denvir was the Head of Organizational Learning and Development at UNICEF. Her comment taps into a powerful conundrum. Really, why would anyone resent genuine expertise? Expertise is a potent source of personal power. When deployed with a clear-eyed understanding of social context, it has the potential to … Continue reading The Hidden Language of Personal Power, Part 2

Customer education is a vital part of the customer experience

How e-commerce product feed solution Channable built Channacademy on the Northpass customer education platform. Kim Davis on July 29, 2021 The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. “Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, … Continue reading Customer education is a vital part of the customer experience