Tag Archives: Part

Mergers and Acquisitions as Part of Your Growth Strategy

Lee Frederiksen — January 12, 2018 Follow @hingemarketing — January 12, 2018 Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. M&As are especially popular in the professional services space with the growing wave … Continue reading Mergers and Acquisitions as Part of Your Growth Strategy

The next wave of ABM: A blended approach (Part 1)

Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy. Jessica Fewless on December 5, 2017   Note: This piece was co-authored with Rob Leavitt, senior vice president at ITSMA. In the past few years, Account-Based Marketing (ABM) has grown as … Continue reading The next wave of ABM: A blended approach (Part 1)

Google Analytics Part 1: An Introduction for New Users

Rachel Cunningham — November 28, 2017 — November 28, 2017 Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns. Enter Google Analytics, the search engine’s web traffic and website performance tracking tool. Not only does Google Analytics (GA) provide … Continue reading Google Analytics Part 1: An Introduction for New Users