Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy
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Why You Need to Be Part of the Cancel Culture
Brian Basilico March 11, 2021 There’s a lot of talk these days about something called Cancel Culture. As far as cancel culture goes, I would love to cancel my subscription to Boys Life Magazine, I just can’t find where to do it. I’d love to cancel those Pharma commercials that say, “Don’t take this drug … Continue reading Why You Need to Be Part of the Cancel Culture
Video Content Strategy: YouTube as an Essential Part of Your Marketing Arsenal
Kyra Goodman February 18, 2021 What is YouTube? If you don’t already know what YouTube is, then you’re a bit behind. But we’ll catch you up. YouTube is a free video sharing website that makes it easy to watch online videos. Users can watch, like, share, comment and upload their own videos to the social … Continue reading Video Content Strategy: YouTube as an Essential Part of Your Marketing Arsenal
9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part 3
Jon-Mikel Bailey February 18, 2021 Part 1 Part 2 Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of them already, namely Lily Ray, Duane Forrester, Jim Hedger, and Tim Capper. And more are on … Continue reading 9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part 3
9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part 2
Jon-Mikel Bailey February 12, 2021 Part 1 Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of them already, namely Lily Ray, Duane Forrester, Jim Hedger, and Tim Capper. And more are on their way. … Continue reading 9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part 2
Fixing Your Scrum: A Forensic Product Backlog Analysis (Part 1)
Stefan Wolpers February 9, 2021 TL; DR: Product Owner Anti-Patterns from Job Ads Garbage in, garbage out: No matter whether your team chose Scrum for the right purpose—solving complex, adaptive problems. No matter whether your Scrum Team’s product quality is top-notch or whether your teammates embrace self-management to the fullest. If your Product Backlog is … Continue reading Fixing Your Scrum: A Forensic Product Backlog Analysis (Part 1)
4 Reasons to Make Social Media Part of Your Digital Marketing
Susan Poirier February 4, 2021 In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirds of the world’s population utilizes the internet, while the average person spends 144 minutes a day browsing through their social media. While once the medium for friends to connect, social media now forms an … Continue reading 4 Reasons to Make Social Media Part of Your Digital Marketing
What is Agile Leadership? (Part 1)
Anthony Mersino February 4, 2021 This may sound like an easy question, but what is Agile Leadership? I’ve written all about Agile Leaders for example in The Agile Leaders Role in Transformation and How Leaders Create Agility – 3 Key Steps. In fact, in 2020, this blog was named to the Hubspot top 20 Agile … Continue reading What is Agile Leadership? (Part 1)
9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part 1
Jon-Mikel Bailey January 28, 2021 Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of them already, namely Lily Ray, Duane Forrester, Jim Hedger, and Tim Capper. And more are on their way. 2020 was … Continue reading 9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part 1
Make eCommerce Part of Your 2021 Strategy
Dave Sutton January 13, 2021 If there’s one thing we learned in business during 2020, is that it pays to be lean and nimble. If you are going to survive and thrive , you must minimize your overhead, keep your expenses under control and focus on keeping your customers happy. If you were lucky enough … Continue reading Make eCommerce Part of Your 2021 Strategy