Chris Belknap — January 10, 2020 The Scrum Guide provides no reference or guidance on how to get started with Scrum. That’s because Scrum is a lightweight, minimal framework to encourage self-organization. I have heard it stated that Scrum is intentionally incomplete. There are no special Sprints in Scrum, such as Sprint Zeros, either, which … Continue reading Getting a New Scrum Team Started (Part 1 of 2)
Jennifer Warren — January 7, 2020 Sound design is no more the privilege of a handful of uniquely talented individuals. Today, virtually all designers, with the application of evergreen UX principles, can achieve the same. By the way, playing by the principles has its advantages. It increases the probability that a design will be successful. … Continue reading Play by the Rules: 15 Tried and Tested Principles to Up your UX Game in 2020 – Part 1
Neil Grasso — December 23, 2019 If you haven’t picked up on the key trend from the last post, there is a definite correlation between the level of controversy associated with an activism campaign and the interest it generates. This is not to discredit the campaigns that focused on less controversial issues – as we … Continue reading Part 3: What is Brand Activism? A Series of Successful Campaigns
Neil Grasso — December 20, 2019 In part one of this series, we introduced the concept of brand activism, and explored how successful activism can bring about multiple benefits for companies that can successfully integrate it into their marketing strategies. We learned how activism can be controversial, as well as how it can be safe … Continue reading What is Brand Activism? A Series of Successful Campaigns (Part 2)
Dawn Ellis — December 5, 2019 Follow @eventsstructure So, you’re considering event marketing to kickstart your startup and promote your products or services? Trends may come and go, but the effectiveness of events and event marketing will stay. In fact, according to the Event Marketing 2019: Benchmarks and Trends Report, between 2017 and 2018 the … Continue reading Why Events Should Be Part of Your Strategy
Joshua Partogi — October 26, 2019 Hello awesome people. Back with me again with new learning from the trenches. Over the years working with Product Owners mainly who works in large corporations, I see common challenges. The Product Owners jump straight to solution/implementation without knowing the overarching business strategy from the Senior management. And when … Continue reading How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1)
JoAnn Corley — October 9, 2019 Follow @joann corley And that is… you. Once you embrace this truth, it will forever change how you approach what and how you lead, manage and grow your business. This is a certain reality that many leaders, owners are not tuned into or connected to. It’s the key source … Continue reading THE Key Part of Your Business You Will NEVER Escape
Shifting priorities wreak havoc on our best intentions as martech buyers so it’s important to take the time to plan and avoid random acts of martech. Steve Petersen on August 29, 2019 It’s easier to buy than to manage when it comes to marketing technology. While finding a solution to a problem isn’t always a … Continue reading Buying martech is easy, managing the process to use it effectively is the hard part
Kevin George — August 28, 2019 Follow @imkevin_monk — August 28, 2019 Out of all the digital marketing channels like emails, content marketing, SEO, websites, blogs, PPC, and referral marketing, there is one channel that stands out. Have you guessed it? Well, there are no points for guessing it right; it is EMAIL. Despite being … Continue reading Email: An Indispensable Part of Digital Marketing Strategy
Laura Jensen — August 16, 2019 — August 16, 2019 In the first instalment of our guide to sharing on social, we looked at the content you should be sharing on the social platforms you use. We focused on the four main social platforms – Facebook, Twitter, LinkedIn and Instagram. In part 2, we’re looking … Continue reading Guide to Sharing on Social (Part 2)
