With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering. Anita Brearton on February 29, 2024 In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with … Continue reading MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?
In this second part of a two-part feature, learn more about the relationship between brand and behaviors, emotions and feelings. Jade Bunke on December 11, 2023 In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. … Continue reading Top tips for building a successful brand strategy in 2024 and beyond: Part 2
By Elaine Mak November 24, 2023 In a high-growth company, every executive is focused on performance. When companies achieve their financial goals, there is often a well-deserved and collective victory lap to celebrate hard work and a job well done. But more often than not, these victories were made up of something far more … Continue reading Is performance part of your company’s DNA?
By Michael Grothaus November 18, 2023 Elon Musk seems to be everywhere, so why not on the big screen, too? That’s where audiences will find him, or at least a version of him, now that arthouse studio and critical hit maker A24 has acquired the film rights to adapt Walter Isaacson’s Elon Musk biography, … Continue reading Elon Musk biopic: Darren Aronofsky is the perfect director for A24’s film, but now comes the hard part
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. Kath Pay on November 10, 2023 In my last post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start. Chris Wood on August 24, 2023 This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare … Continue reading Lyft introduces in-app ads as part of an expanded rider experience
Explore how successful companies align marketing, sales and customer success at every stage of the customer journey. Carlos Hidalgo on August 17, 2023 I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage … Continue reading The success elements of marketing-driven growth, Part 3
Here’s how customer-centric content, lifecycle engagement and defined processes help drive organizational growth. Carlos Hidalgo on July 26, 2023 This is the second part of a three-part series on the success elements of growth. Part 1 can be found here. While marketing does not stand alone in driving organizational growth, it plays a more prominent … Continue reading The success elements of marketing-driven growth, Part 2
Identity verification platform Onfido has acquired Airside Mobile, planning to make its digital identity app available outside the air travel space. Kim Davis on May 22, 2023 The ability to register for a service in a seamless, friction-free way, is an essential but often overlooked part of the customer experience. We’re all familiar with the … Continue reading ‘Sign-up’ is part of the customer experience
By Rafael Canton March 30, 2023 When Fanatics agreed to exclusive licensing deals for trading cards with the MLB, MLBPA, NBA, NBAPA, and NFLPA, the deals opened the company up to a breadth of opportunities to create new sports trading cards and collectible products. When it acquired sports trading card company Topps … Continue reading Fanatics debuts new MLB rookie patches as part of its expansion into collectibles
