The 5 Marketing Tools eCommerce Businesses Need

June 6, 2016

eCommerce is one of the fastest growing industries in the world. Think about it. Ten years ago, you couldn’t buy things off the Internet the way you can now. You can order something today and have it at your doorstep in a matter of hours. This is light years ahead of how the eCommerce industry worked just 10-15 years ago, and it is continuously growing. In 2015, eCommerce sales in the United States were over $ 347 billion, according to Internet Retailer. It is expected that they will rise about 65% by the year 2018.


With eCommerce being in the rapid growth that it is, it has become a very competitive industry to be in. “Build it and they will come” might have worked in Fields of Dreams, but it isn’t going to work in today’s eCommerce industry. No, instead, you have to create an experience for your customers. Not only do your products have to wow them, but your website must as well.


However, to keep up with the ever-evolving eCommerce world, you would really need to be monitoring and changing your site constantly. If you don’t have the time or resources to do that, then I suggest these 5 tools that will revolutionize the way that you marketing your company and acquiring/keeping customers.



  1. Kevy

A must-have for eCommerce websites is Kevy, which is an email marketing automation platform. Kevy is designed to help eCommerce businesses increase their revenue by personalizing their online shopping experience. This includes: email marketing, cart abandonment, dynamic popups, and trigger-based emails.


What is fantastic about Kevy is it can take a large email list and segment it into different fragments. Instead of emailing customers with one generic email blast, you can send highly personalized emails to different segments to achieve higher open rates, click-through rates, and conversion rates. Best of all they are even able to tie revenue gained to every email. So you are not stuck with just knowing the opens/clicks, but you can actually see how much every campaign is worth for your business. Their team is known for customer service and they help you every step of the way with your marketing journey.



  1. Springbot

One problem that a lot of eCommerce businesses have, especially smaller retailers, is that they know very little about their customers. Brick and mortar stores have the luxury of interacting with their customers face-to-face, but because eCommerce stores are run completely on the Internet, they have to come up with another way to get to know their customers. This is where Springbot can come to the rescue.


Did you know that your online store is capturing relevant data about your customers right now? Springbot takes your customer data, including demographics, social signals, purchasing patterns, and more, and analyzes your customer bank. With this analysis, Springbot then can let you know which marketing tools, like social platforms, retargeting ads, email marketing, etc., are going to help drive more shoppers, have more conversions, and help bring customers coming back. Springbot has the ability to tap into data that would otherwise be left untouched and, in turn, greatly improve an online retailer’s overall traffic and revenue.



  1. Wiser

Wiser, and their WiserPricer, is a dynamic pricing tool that is a must for eCommerce businesses. Pricing all of your products manually can be a difficult and frustrating process that will most likely end up taking hours. In addition to that, it isn’t just a one-time deal – pricing your products requires daily attention. However, through Wiser, you can take the guesswork out of pricing and have more time and resources to focus elsewhere.


Wiser aims to bring their customers three things: awareness, through monitoring and tracking your competition; automation, by creating customized dynamic pricing rules; and analysis, by showing you the revenue results in real-time.


Their powerful and easy-to-use features help you monitor pricing at all times, can instantly reprice a product with smart filters, automatically update your prices, keep track and manage your online store, monitor your competition’s prices, and give you instant pricing recommendations and an in-depth pricing analysis.



  1. Adroll

Adroll is a tool for any eCommerce business that wants to target previous customer or visitors. As a leader in retargeting, Adroll can help you get your ads in the right place for the right price.


So, how do they do that? With their proprietary, real-time bidding algorithm, BidIQ. With advanced targeting techniques, including customer segmentation, geo-targeting, and more, Adroll can help you earn $ 10 for every $ 1 spent, at least according to them. You can reach your customers across devices to reach 98% of websites, on over 500 ad exchanges, including Facebook, Twitter, and Google.


Adroll sets itself apart by making it extremely easy to use and transparent. You have access to a dashboard that allows you to place ads and manage campaigns.


Their basic plan gives you site retargeting, with both contextual and behavioral targeting, and the ability to track your conversions easily, and it has no minimum spend. Their Plus package, for which you have to spend around $ 10,000, gives you everything in their Basic plan, plus a dedicated account manager. For their Pro package, you spend around $ 20,000 to receive an account manager, as well as dedicated creative engineers and a product development team.



  1. Optimizely

If you are looking for A/B testing, which eCommerce businesses should be doing, then Optimizely is the best tool on the market. This allows you to test different aspects of your website, from layouts and copy to colors, so that you can determine which works best to give you more conversions, and then higher revenue. It can be hard to keep up with your customers’ ever changing behaviors, but, by discovering what they like best, you can engage visitors and in turn develop lasting relationship with your customers.


Optimizely offers a variety of packages to appeal to all levels of business. With this tool you get instant testing capability; easy customization; a scheduled test; the ability to track engagement, clicks, conversions; and more. It also allows you to integrate Optimizely with analytic tools, like Google Analytics, Kissmetrics, and more.

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