Tag Archives: YouTube’s

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

TV Advertisement

Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting →

Mastering YouTube’s Algorithm: How the Search Engine Determines Ranking

Youtube Marketing Strategy

Jenn Villa — June 26, 2018 — June 26, 2018 At the foundation of all things ranking lies a very basic concept: no matter how much you push or promote shitty content, nobody is going to watch it. And if nobody interacts with your video, it is not going to rank. In YouTube’s “Get Discovered” … Continue reading Mastering YouTube’s Algorithm: How the Search Engine Determines Ranking →

YouTube’s DearMe Campaign Gets Women Content Creators To Write Letters To Their Younger Self

YouTube

Vinaya NaiduMarch 11, 2015 By this time your social feeds must have been populated by #DearMe tweets, videos and gifs, often carrying wise words of advice. These little #DearMe letters going viral on the social web are part of a YouTube campaign in honour of International Women’s Day on March 8. Ushering in a movement … Continue reading YouTube’s DearMe Campaign Gets Women Content Creators To Write Letters To Their Younger Self →

3 Strategies to Unlock YouTube’s Potential in 2015

Strategy, Video Marketing

Dave RosnerJanuary 7, 2015 The debate is officially over: YouTube is mainstream. With the allure of video and over a billion monthly users, the platform is where culture is born today. In 2014, YouTube officially became the second-largest search engine, with over 300 hours of content uploaded every minute, and those billion unique visitors watch … Continue reading 3 Strategies to Unlock YouTube’s Potential in 2015 →

YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count

Marketing Guide, Video Marketing

YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many people are watching their videos. It’s a long-awaited addition that will be very welcome to YouTube publishers accustomed to anything but real-time statistics about video views. For years, YouTube analytics have been opaque about … Continue reading YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count →

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