Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch

On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.

Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending.

But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. To find out what they are right now, join Comarch’s upcoming webinar, “Top Loyalty Trends: Industry-Specific Ideas 2024.”

It’s your chance to engage in a discussion with loyalty experts and discover:

  • How to boost your loyalty program?
  • What do modern customers (Society 5.0) look for in a brand?
  • How do you make sure your loyalty program keeps up with the growing sustainability needs?
  • What are the top loyalty trends in industries such as retail, fuel, travel, and others?
  • How will the end of the third-party cookies affect loyalty solutions?
  • How to leverage new technologies and the development of AI to build loyalty?

The webinar will be based on the expertise and experience of Aurelie Balaes (Account Director, LinkedIn Marketing Solutions), Hadie Perkas (CEO and Founder, The Gift Club, The BIG Handshake, The European Loyalty Association), Joanna Witsch (Head of Loyalty Product & Operations, Alshaya Group) and Wojciech Kempny (Consulting Director, Comarch).

Combining their respective knowledge, the speakers will analyze the current state of the loyalty industry and share their ideas on how to make your loyalty program ready for Society 5.0.

Want to learn what they are?

Sign up for HERE to join the conversation on May 7th, 2024, at 4:00 PM (CEST).

The post Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 appeared first on MarTech.


About the author


Comarch is a global designer, provider, and integrator of technologically advanced yet easy-to-use loyalty management & digital marketing tools that companies can use to increase customer lifetime value, drive brand awareness and boost profits. It also delivers professional loyalty consulting services to help businesses build and run highly immersive B2B, B2C, and B2E loyalty programs and marketing campaigns that align with their clients’ needs and expectations. Having 25+ years of experience in carrying out the most complex loyalty projects, it supports some of the world’s most popular brands, including Auchan, BP, Ford, Heathrow Airport, JetBlue Airlines, and Galeries Lafayette.