Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can’t help but click. Jacob Baadsgaard on March 6, 2018 Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your … Continue reading Get inside your customer’s head: A guide to writing irresistible calls to action
Stephanie McGuinn — February 22, 2018 Follow @PIMidlantic — February 22, 2018 Tumisu / Pixabay When you are out to fill an open position in your company, know that the process is more than just the interview. Making a new hire is a challenging process that involves not only understanding what employee you need, but … Continue reading Effective Job Description Writing Techniques for Your Company
Matt Brennan — February 2, 2018 Follow @MattLBrennan — February 2, 2018 tswedensky / Pixabay You don’t have to be a great writer to put together awesome landing pages. In fact, a lot of people who wouldn’t consider themselves writers at all, have done it. Last time I went over 15 strategies for writing quality … Continue reading 5 Essentials for Writing Awesome Landing Pages
Dusti Arab — February 4, 2018 — February 4, 2018 Maialisa / Pixabay Your inbox is the source of many things – and one of them is likely stress. Think about how many emails you received last week. How many hours did you spend in your inbox, deleting, archiving, responding, procrastinating… Now think about how … Continue reading 8 Quick Tips For Writing Better Cold Emails
Matt Brennan — January 27, 2018 Follow @MattLBrennan — January 27, 2018 Templune / Pixabay Quality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business. Simply publishing anything in … Continue reading 15 Tips for Writing Quality Landing Page Copy that Converts
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. Pauline Jakober on January 23, 2018 While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are … Continue reading 15 PPC pro tips for writing text ads
Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth Brent Sleeper on January 18, 2018 Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its … Continue reading 5 rules for writing effective onboarding emails
Roman Kniahynyckyj — January 2, 2018 Follow @kniahynyckyj — January 2, 2018 Great blog writers make it look easy, and probably make it seem like anyone can do it. But it only takes reading one or two bad blogs to remind you that blog-writing takes skill. Even bloggers who have a great topic ideas can … Continue reading 7 Top Tips for Engaging Blog Writing
Philippe Guay — December 4, 2017 Follow @sendtonews — December 4, 2017 A recent article by Digiday caught my eye. It detailed the great anxiety experienced by many journalists about the overwhelming pivot to online video and noted the value of writers is no longer prioritized. Bryan Curtis, editor-at-large for The Ringer, calls the move … Continue reading Great Video or Great Writing?
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. Mark Traphagen on November 28, 2017 I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world … Continue reading Why writing style matters for social and content marketing
