Philippe Guay — December 4, 2017 Follow @sendtonews — December 4, 2017 A recent article by Digiday caught my eye. It detailed the great anxiety experienced by many journalists about the overwhelming pivot to online video and noted the value of writers is no longer prioritized. Bryan Curtis, editor-at-large for The Ringer, calls the move … Continue reading Great Video or Great Writing?
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. Mark Traphagen on November 28, 2017 I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world … Continue reading Why writing style matters for social and content marketing
Aleah Taboclaon — November 1, 2017 — November 1, 2017 TeroVesalainen / Pixabay Every small business relies on email lists to find new customers and to sell to the already existing ones. They use a site builder to build their landing page and get a lot of sign-ups from new and existing clients. Some of … Continue reading 3 Tips in Writing Effective Emails That Convert to Business
Matt Brennan — October 7, 2017 Follow @MattLBrennan — October 7, 2017 Good writing habits are an integral part of using digital marketing to grow your business. We’ve all been told how important quality content is to the future of our business, but what exactly does that mean? Becoming a successful blogger takes work. It … Continue reading Good Writing Habits for Successful Bloggers
Kathy Heil — September 12, 2017 — September 12, 2017 Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content creation efforts. Have you heard the … Continue reading Don’t Waste Time Writing Company Blogs Until You Do These 6 Things
Heather R. Morgan — August 18, 2017 Follow @HeatherReyhan — August 18, 2017 bluebudgie / Pixabay Ask any copywriter to name their biggest challenge today, and ten to one will tell you it’s writing for the ever-shrinking attention span. Whether we really do have shorter attention spans than goldfish, as the news tells us, or … Continue reading 5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested
Emily Sidley — August 11, 2017 Follow @EmilySidleyPR — August 11, 2017 Follow these 7 writing tips to improve your blog posts! Writing should be engaging. Regardless of your reason for doing blogging, you want the reader to read the entire article instead of skimming the beginning. Pictures and illustrations are good to include, but … Continue reading How to Improve Your Blog Writing: 7 Tips The Experts Swear By
Kristen Dunleavy — July 5, 2017 Follow @KristenWritesIt — July 5, 2017 fancycrave1 / Pixabay OK, we put the Fourth of July holiday in the rear-view mirror, which means we have officially entered the lazy days of summer. Yes, the season that tests even the most dedicated workers among us is now underway. We’ve got … Continue reading 10 Content Writing Tips to Help You Stop Procrastinating
Warren Knight — June 25, 2017 Follow @warrenknight — June 25, 2017 According to Traffic Generation Cafe, once you write between 21-54 blog posts, you actually increase traffic by up to 30%. The above statistic is extremely important because it shows how influential blogging can be, especially when you create more content on a consistent … Continue reading The Step-By-Step Guide To Writing A Small Business Blog
Paul Simmons — June 9, 2017 — June 9, 2017 Online buyers are in search of finding products that satisfy their needs. They can simply compare an online product with the one available at a shop nearest to their home or office. The internet has made it that easy. However, in the online shopping world, … Continue reading A Comprehensive Guide to Writing an SEO-friendly Product Description
