Tag Archives: would

Nearly 80% of consumers would end brand relationship over unauthorized data usage

SAP study reflects people are selective about what data they’ll share and why Greg Sterling on January 19, 2018   As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from … Continue reading Nearly 80% of consumers would end brand relationship over unauthorized data usage

“What Would You Like To Know Most About _________?”

Dave Brock — December 19, 2017 Follow @davidabrock — December 19, 2017 TeroVesalainen / Pixabay Recently, I read an article entitled, “The One Key Question You Must Always Ask A Prospective Customer; This simple (yet often overlooked!) question makes selling to your ideal clients or potential customers far easier and more effective.” After the drum … Continue reading “What Would You Like To Know Most About _________?”

E-Learning: Five Reasons It Would Work For Your Organization

Darleen DeRosa — October 27, 2017 Follow @onpoint_llc — October 27, 2017 coyot / Pixabay Training and developing leaders at all levels is one of the most crucial challenges faced by organizations in today’s fast-paced and demanding competitive environment. However, many companies find it difficult to devote the time and/or money needed to accomplish these … Continue reading E-Learning: Five Reasons It Would Work For Your Organization

Google Attribution: Is Google stepping in because no one else would?

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. Andrew Goodman on September 8, 2017   Advertisers — especially PPC junkies — want to pay for the … Continue reading Google Attribution: Is Google stepping in because no one else would?

Advice I Would Give My 22-Year-Old Self Today

by Ryan Estis Follow @RyanEstisSeptember 30, 2016 Who’s coming with me? Do you remember that defining moment in “Jerry McGuire”? Jerry was quickly fired after distributing an emotion-packed mission statement that espoused a very simple, counter-culture philosophy: “Fewer clients. Less money.” -Jerry McGuire VIDEO: Jerry McGuire clip Jerry was so close! He should have gone … Continue reading Advice I Would Give My 22-Year-Old Self Today