Francesca Di MeglioSeptember 1, 2015 Social media – particularly reviews and user-generated content – is a necessity for small businesses. It fulfills the desire consumers have to engage with brands, helps build trust and respect, and can boost sales. Yet 34 percent of small business owners say they don’t think social media can provide value … Continue reading Social Media: Worth the Hype? You Betcha.
Tag Archives: worth
Why Keyword Hijacking Is Not Worth Your Time
Melissa DukoAugust 31, 2015 Tricks aren’t just for kids, they’re for adults, too. Well, at least some companies tend to think so. Let’s say you search online for candy corn, click the link, and up pops Aaron Carter’s “I Want Candy” music video. I’m sure you weren’t looking for Aaron Carter. Turns out the keyword … Continue reading Why Keyword Hijacking Is Not Worth Your Time
10 Social Media Metrics Actually Worth Tracking
WishpondJune 15, 2015 As you probably know from past marketing experiences, social media marketing is an incredibly effective tool for building brand recognition and improving conversions. That being said, if you want to get the most out of your marketing efforts in relation to social media, you should be tracking these 10 metrics, starting now. … Continue reading 10 Social Media Metrics Actually Worth Tracking
Display Banner Advertising – Worth It Or Not? (Infographic)
Ron ChatterjeeMay 25, 2015 According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads (and some of them aren’t even humans!). After reading that, you might be thinking whether banner ads are still a legible form of advertising or not, whether display advertising is still alive. You … Continue reading Display Banner Advertising – Worth It Or Not? (Infographic)
25 Social Media Stats That Prove It’s Still Worth Your Time
Dina ShuqomMay 7, 2015 In 2013, we shared with you 100 Social Media Stats to present the fact that social media should not be ignored in your marketing campaign. This was only two years ago, but in social media world, it feels more like 10 years. Due to social media’s ever-evolving nature, we decided to … Continue reading 25 Social Media Stats That Prove It’s Still Worth Your Time
Ace the Analytics with Top Social Media Metrics Worth Tracking
Katie CooperMarch 5, 2015 Crafting that killer post for a social media channel can leave even the most experienced marketer scratching his or her head. Factor in analytics and measuring the effectiveness of your efforts without a firm grasp of what your business gains from a “like”, and putting together a social strategy can seem … Continue reading Ace the Analytics with Top Social Media Metrics Worth Tracking
Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger
According to a new study from AddShoppers, social sharing sends an audience that spends significantly more online. Greg Finn on February 26, 2015 A recent study from AddShoppers examined the marriage between social media and e-commerce — and found it quite harmonious. The data in the report was pulled from 10,000 e-commerce websites and 304 million unique … Continue reading Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger
Local SEO: Is the ROI Worth the Billing?
Ronn TorossianFebruary 23, 2015 There is no doubt that marketing your business on the internet can help you attract new customers and clients, but how can you tell if it is worth the return on your investment? How do you gauge the overall success of your local SEO campaign and measure the effectiveness of an … Continue reading Local SEO: Is the ROI Worth the Billing?
Google +Post Ads Gain Polls & Related Posts, Still Aren’t Worth It
Marketers that are really into promoting their Google+ content now have a few more tactics in their advertising arsenal. Greg Finn on January 23, 2015 It’s been just over two years since Google released +Post Ads that tie brand content on Google+ into interactive ads. For just over two years, these ads have underwhelmed … Continue reading Google +Post Ads Gain Polls & Related Posts, Still Aren’t Worth It
Visual Marketing: A Picture’s Worth 60,000 Words
Ritu PantJanuary 16, 2015 We live in a visual world. And although the trends in recent years have swung heavily toward the visual side of marketing, the dominance of visuals in the marketplace is nothing new. Visual marketing is older than cave drawings. Compelling visuals make the circle of life go round. But why are … Continue reading Visual Marketing: A Picture’s Worth 60,000 Words
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