New MarTech research shows that as asset volume and personalization increase, DAMs’ focus must shift to content management at scale. By Pamela Parker Published on May 1, 2026 The bottleneck in content operations isn’t content creation. Research from the latest MarTech Intelligence Report on DAM platforms found that as asset volume, personalization demands, and channel complexity … Continue reading Can DAMs keep up as content demands outgrow workflows?
Adobe and Canva are rolling out AI tools that turn design into conversation, intensifying competition and reshaping how marketers create. By Constantine von Hoffman Published on April 16, 2026 Adobe and Canva are heading in the same direction, even if they are taking very different paths to get there. Both companies rolled out … Continue reading Adobe and Canva releases push AI deeper into creative workflows
Rework, bad briefs and fire drills drain content teams. Fix your workflows with simple systems that improve alignment and output. By Stephanie Trovato Published on March 20, 2026 Last updated on March 25, 2026 Most content team inefficiencies aren’t caused by talent or resources, but by the absence of a defined system. Without structured … Continue reading The hidden costs of chaotic content workflows
Salesforce is embedding AI directly into its SMB CRM to help small teams turn customer data into action faster across sales, service and marketing. By Constantine von Hoffman Published on March 17, 2026 Last updated on March 25, 2026 Small business teams often move faster than their tools allow. Sales, marketing and service … Continue reading Salesforce brings AI directly into CRM workflows for SMBs
Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable. By Vladimir Ceric Published on March 16, 2026 Last updated on March 16, 2026 Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, … Continue reading Too many workflows are breaking marketing automation
At the March MarTech Conference, we talked about transforming your workflow from a bottleneck into a growth engine. By MarTechBot March 12, 2026 We know the pressure of spending more time hunting for the right asset or manually stitching data together than actually marketing. While AI dominates the headlines, its true power isn’t just … Continue reading Say goodbye to busywork: Rethinking marketing workflows for a smarter future
Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches. Mike Pastore on December 5, 2025 Despite generating more data than ever before, marketing teams continue to struggle with making their data accessible and usable. The persistent issues of data silos and … Continue reading Amazon takes aim at data silos and lengthy workflows with Quick Suite
Too much content, too little time? Adobe is bringing AI and agents to help scale your content workflows. Mike Pastore on October 28, 2025 Adobe is embedding generative AI and AI agents directly into content production workflows, the company announced today, aiming to streamline experience delivery through integrations with Amazon Ads, Google Marketing Platform, … Continue reading Adobe brings AI deeper into content workflows
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025 Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
It’s clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing? Melissa Reeve on August 15, 2024 In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are … Continue reading How marketing workflows will change with AI
