Pilot AI agents with a shared source of truth, practical KPIs, and human oversight that keeps strategy and quality on track. By Margaret Lee Published on July 7, 2026 Many marketing teams still view AI as just a tool for faster content creation, overlooking its broader potential. The real advantage comes from rethinking how … Continue reading 3 AI agents to improve marketing workflows
As AI automates workflows, scoring, and orchestration, MOps shifts from system management to business impact. By Moni Oloyede Published on June 25, 2026 The way you’ve used martech tools for years is being replaced. For the past decade, MOps made software useful. CRMs stored data but couldn’t act on it. Marketing automation platforms … Continue reading When AI runs the workflows, what happens to MOps?
AI makes software easier to replicate. The vendors that last become part of how customers operate every day. By Tim Hillison Published on June 2, 2026 For 15 years, vendors built GTM systems to acquire customers and accelerate growth. They measured and optimized for what they could see, including closed revenue, pipeline, and … Continue reading Scale gets you in the door, but workflows keep you embedded
New MarTech research shows that as asset volume and personalization increase, DAMs’ focus must shift to content management at scale. By Pamela Parker Published on May 1, 2026 The bottleneck in content operations isn’t content creation. Research from the latest MarTech Intelligence Report on DAM platforms found that as asset volume, personalization demands, and channel complexity … Continue reading Can DAMs keep up as content demands outgrow workflows?
Adobe and Canva are rolling out AI tools that turn design into conversation, intensifying competition and reshaping how marketers create. By Constantine von Hoffman Published on April 16, 2026 Adobe and Canva are heading in the same direction, even if they are taking very different paths to get there. Both companies rolled out … Continue reading Adobe and Canva releases push AI deeper into creative workflows
Rework, bad briefs and fire drills drain content teams. Fix your workflows with simple systems that improve alignment and output. By Stephanie Trovato Published on March 20, 2026 Last updated on March 25, 2026 Most content team inefficiencies aren’t caused by talent or resources, but by the absence of a defined system. Without structured … Continue reading The hidden costs of chaotic content workflows
Salesforce is embedding AI directly into its SMB CRM to help small teams turn customer data into action faster across sales, service and marketing. By Constantine von Hoffman Published on March 17, 2026 Last updated on March 25, 2026 Small business teams often move faster than their tools allow. Sales, marketing and service … Continue reading Salesforce brings AI directly into CRM workflows for SMBs
Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable. By Vladimir Ceric Published on March 16, 2026 Last updated on March 16, 2026 Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, … Continue reading Too many workflows are breaking marketing automation
At the March MarTech Conference, we talked about transforming your workflow from a bottleneck into a growth engine. By MarTechBot March 12, 2026 We know the pressure of spending more time hunting for the right asset or manually stitching data together than actually marketing. While AI dominates the headlines, its true power isn’t just … Continue reading Say goodbye to busywork: Rethinking marketing workflows for a smarter future
Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches. Mike Pastore on December 5, 2025 Despite generating more data than ever before, marketing teams continue to struggle with making their data accessible and usable. The persistent issues of data silos and … Continue reading Amazon takes aim at data silos and lengthy workflows with Quick Suite
