The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025 Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
It’s clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing? Melissa Reeve on August 15, 2024 In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are … Continue reading How marketing workflows will change with AI
Boost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more. Amy Strickland on January 17, 2024 Marketing today involves complex workflows and processes, matrixed stakeholders and a mandate to execute at the speed of culture. Here, I’ve distilled five secrets from the world’s most agile and effective marketing teams on how … Continue reading 5 secrets of streamlining marketing workflows
Corie Stark — March 13, 2020 Have you ever thought about adding SMS marketing to your inbound strategy, but stopped short due to a lack of campaign ideas? Sure, you could text your contacts with a welcome message, but what comes next? More than you may think! There are several examples of SMS campaigns you … Continue reading Top 8 SMS Marketing Campaign Workflows to Build
Jeff Previte — January 16, 2020 Your leads are in your database for a reason – they trust you. They view you as a credible resource for helping them solve a specific problem they have. Congratulations! You nailed your lead generation strategy if you’re filling your CRM with awesome people who might buy from you. … Continue reading 5 Steps to Create Lead Nurturing Workflows That Drive Engagement
Young Entrepreneur Council — August 12, 2019 Follow @YEC — August 12, 2019 Integrating artificial intelligence functions into a business’s day-to-day operations can greatly increase team productivity and efficiency, but it can also cause confusion or grief, if not done smoothly. So what are the most important things for business leaders to remember when considering … Continue reading Adding AI into Your Workflows: 11 Things to Consider Before Taking the Plunge
Esther Cohen — June 6, 2019 — June 6, 2019 Project workflows bring order and structure to your agency’s operations. Learn how to create your own workflows in this guide. When lay people think of creative work, they usually think of sparks of brilliance and inspirational “Eureka!” moments. The truth is that creative work requires … Continue reading How to Define and Develop Your Project Workflows
Jaime Nacach — March 16, 2018 Follow @bloominari — March 16, 2018 5 Guidelines for Effective E-mail Marketing Email workflows are important parts of a winning sales and marketing automation. You just can’t neglect them. In essence, it’s all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers … Continue reading 5 Email Workflows You Should Be Using in Your Sales and Marketing Automation
Kevin Page — October 18, 2017 Follow @krpage91 — October 18, 2017 One of the things that sets inbound marketing apart from other marketing methods is the use of email nurturing workflows — or more broadly, lead nurturing. The idea of taking someone who is just learning about your company, and dripping helpful, useful and … Continue reading Incorporating Advanced Workflows to Convert More Leads to Customers
by Graeme Caldwell July 30, 2016 Follow @nexcessJuly 30, 2016 When I first dipped a toe into the world of web content writing, I wrote only two or three blog articles a week and I had no problem organizing my work day. But, as my workload increased, I quickly found it almost impossible to keep … Continue reading Power-Up Content Creation Workflows With Checklists
