Tag Archives: work

5 Ways You Can Put Email Marketing & Behavioral Automation To Work for Your Clients Today

by Dan ForootanSeptember 23, 2016 While email marketing is still king, when used in combination with marketing automation and behavioral insights, it reigns supreme. Triple Play Why? Because the triple play of email marketing, marketing automation and behavioral insights helps marketers win customers. Automated behavioral marketing increases sales by delivering targeted and timely messages based … Continue reading 5 Ways You Can Put Email Marketing & Behavioral Automation To Work for Your Clients Today

Hang Onto Your Hashtags! Here’s Why Hashtags Still Work

by Ciaran Blumenfeld Follow @momfluentialSeptember 22, 2016 You only get so much space and attention in a social message. Every character counts. It’s frequently necessary to take stock and you may be asking, “Do Hashtags Still Work?” As our options to track and monetize our social messages become more diverse (stickers, emoji, etc), it makes … Continue reading Hang Onto Your Hashtags! Here’s Why Hashtags Still Work

Making The Customer Experience Work In Search Advertising

by Laurie Sullivan, Staff Writer @lauriesullivan, September 14, 2016   A bad customer experience (CX) triggers negative emotions toward a brand, even in search advertising and marketing. It’s about eliminating the friction from the experience and making the journey with the brand more enjoyable. Most marketers are paying more attention to CX. In fact, Forrester … Continue reading Making The Customer Experience Work In Search Advertising

Here’s How to Beat the Post-Vacation Blues, and Come Back to Work Refreshed

by Ken Sterling Follow @ken_sterlingSeptember 9, 2016 Come back from your vacation more motivated and productive than ever before. Let’s face it; if you’re like me, coming back to work after an extended break can be a real slog. Whether you were sipping mojitos in Cabo or enjoying some much-needed downtime at home, you might … Continue reading Here’s How to Beat the Post-Vacation Blues, and Come Back to Work Refreshed

Digital Video Market Has Work To Do

by Gino Galassi, Op-Ed Contributor, September 7, 2016 The digital video market is the holy grail for companies in the broadcasting, cable TV, super platform, over-the-top, and telecom industries. The market is also rife with vexing challenges. Viewers of digital video are dissatisfied, have difficulty finding relevant content, and have inconsistent viewing experiences. Providers lack … Continue reading Digital Video Market Has Work To Do