Darleen DeRosa — November 9, 2016 Follow @onpoint_llc— November 9, 2016 Millennials are expected to make up about 50 percent of all leadership positions in the next five years. Not only that, Millennials who are satisfied with their professional development opportunities are twice as likely to stay with a company then those who are unsatisfied. … Continue reading The One Thing Millennials Want Most At Work (And Aren’t Getting)
Sarah Greesonbach — October 27, 2016 Follow @awyeahsarah— October 27, 2016 The landing page is the MVP of the online lead generation world. All the effort you put into social media, SEO, and content marketing brings people to your website, but it’s your landing pages’ job to turn those visitors into leads. While many companies … Continue reading 3 Experts Weigh In on Effective Landing Pages That Work
How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains. Pamela Parker on October 27, 2016 I’m in charge of what may be the most mysterious part of the editorial operation at Marketing Land, MarTech Today and Search Engine Land — the … Continue reading From the Editor’s Desk: How we work with outside contributors
by Katy FrenchOctober 23, 2016 A successful brand video benefits both your brand and your video agency. It’s a powerful medium, but it also requires a lot of work. That’s why your relationship with your video agency is so important. It starts with choosing the right partner. (Get our tips for choosing a video agency, … Continue reading 10 Tips to Do Great Work with Your Video Agency
by Joel Goldstein Follow @joelgoldsteinOctober 22, 2016 If you’re selling any type of product, you will most likely have to work with a marketing intermediary at some point. Marketing intermediaries are the middlemen who facilitate the transfer of products from the supplier all the way down to the customer. Depending on your distribution strategy, you … Continue reading Which Type of Marketing Intermediary Should You Work With?
by Patrick Antinozzi Follow @pattitudezOctober 20, 2016 Work/life balance is a common term used by startups and big corporations alike. Employers use it to show potential hires that they are the progressive, modern, forward-thinking type of business you’d want to be a part of. You know, the ones that are totally cool with you ditching … Continue reading Work/Life Balance is Destroying the Barriers Between Work and Actually Living
by Alex VasquezOctober 20, 2016 If SEO and producing valuable content on a regular basis is the “long-play,” then Pay-Per-Click (PPC) Search Marketing (Google Adwords, Bing Ads, etc.) is the “short-play.” Paid search requires that you “pay to play.” The good news is that, even if you don’t know what you’re doing, you’ll get traffic … Continue reading Pay-Per-Click Basics — How to Make PPC Work for You
By Matthew Yeoman October 18th, 2016 In recent years, Internet memes have become very popular. So much so that they have spilled over from the web into everyday conversation. And just like every widespread social phenomenon, businesses have tried to cash in on memes to promote their trade. However, many of the attempts end up … Continue reading Making Memes Work For Your Online Marketing
by Lauren SimkinsOctober 8, 2016 Two words: keyword research. The concept seems simple, on its surface. But as soon as you start peeling back the layers, it’s easy to succumb to a free-fall down a well of conflicting or never-ending questions. For example, does effective keyword research take a long time? How does the inbound … Continue reading Does Keyword Research Still Work?
by James Brockbank Follow @BrockbankJamesOctober 3, 2016 In order for us to function to the best of our ability at work each day, we need three things; food, water and sleep. Water is the easiest of the three to keep on top of, as there are very few jobs that won’t let you have a … Continue reading 10 Reasons To Let Your Employees Take Naps At Work [Infographic]
