Dan ShewanApril 8, 2015 Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action. In today’s … Continue reading 5+ Power Words & Techniques for Writing More Persuasive Landing Pages
Wendy Burt-ThomasMarch 12, 2015 Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements. … Continue reading 11 Words To Avoid Using On Social Media And What To Say Instead
Avi KayeFebruary 19, 2015 You know that feeling when sometimes you read an article, or a post, or even a few lines of marketing copy, and you find yourself nodding in agreement? Then you find yourself reaching for your mouse to read more, or share the post, or click whatever button you were supposed to … Continue reading 5 Tested Power Words That Will Improve Your Landing Page Copy
Ritu PantJanuary 16, 2015 We live in a visual world. And although the trends in recent years have swung heavily toward the visual side of marketing, the dominance of visuals in the marketplace is nothing new. Visual marketing is older than cave drawings. Compelling visuals make the circle of life go round. But why are … Continue reading Visual Marketing: A Picture’s Worth 60,000 Words
Brittany BergerJanuary 5, 2015 I’ve been seeing a lot of people do something that’s pretty awesome: my three words. Instead of posting New Year’s resolutions, people I really admire, like Jessica Lawlor, pick three words to define the big picture for the year ahead. Started by Chris Brogan (someone else I mucho admire) in 2006, … Continue reading My Three Words for 2015
Leo Strupczewski December 19, 2014 By the time December rolls around, business talk starts to get buzzy. A whole bunch of people are reading blog posts and Forbes articles about trends for the new year, becoming prognosticators themselves, and serving as armchair experts on what you need to focus on once your calendar flips … Continue reading Four Words for 2015 and What You Need to Know About Them
Scott Barnett December 7, 2014 I don’t mean that business owners should do all of Local SEO yourself. There’s no reason you need to understand the details of schema.org, nor should you have to take the time yourself to make sure your NAP (Name/Address/Phone) information is correct across all the citation sites, you can … Continue reading Three Words for Local SEO – Do It Yourself
By Lisa Furgison, Published October 14, 2014 Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. Keep these lists … Continue reading 20 Powerful Marketing Words And Phrases That Sell Or Repel
By Rowan Pelling Does literature have any finer representation of the brain-fog known as writer’s block than James Mortmain – aka “Father” – in Dodie Smith’s great coming-of-age novel I Capture the Castle? Mortmain’s first book, Jacob Wrestling, was a critically acclaimed, if “difficult”, work, but he lost inspiration following a prison term … Continue reading It’s hard to find the words to describe writer’s block
Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. One takeaway: Brevity rules. Before you send out your next marketing email, you may want to make it as short and sweet as possible. That’s according to a new survey of more than 1,000 email users … Continue reading Email Marketing Study: For More Clicks, Use Fewer Words
