Tag Archives: Words

Are Words (In Email Marketing Messages) So Last-Century?

by Loren McDonald, Op-Ed Contributor, June 30, 2016 Of course they aren’t. If you’re reading this column in email, you might have used the MediaPost Email Insider sender name and subject line words you saw in the inbox to decide to open the message instead of deleting it. But I’m wondering how well text-centric … Continue reading Are Words (In Email Marketing Messages) So Last-Century? →

A Picture Is Worth A Thousand Words (& Clicks)

Marketing Guide

by Cory Treffiletti, , Featured Contributor, (09 June, 2016) Last week was Christmas for the ad industry, as Mary Meeker released her annual report on all things digital, globally. If I were someone at Facebook, Instagram, Twitter, Pinterest or Snapchat, I would be pretty stoked by what I read! These platforms are growing rapidly, and what … Continue reading A Picture Is Worth A Thousand Words (& Clicks) →

The Perfect Article Has Exactly 738 Words (Just Kidding)

Content Strategy

by Heather Baker June 8, 2016June 8, 2016 In Search of the (Elusive) Perfect Blog Post Template There’s actually a profusion of them out there. Social Triggers has one, HubSpot has five and CoSchedule even put together a 5-point checklist they claim will ‘rock a perfect blog post’. Not to be outdone, Buffer went a … Continue reading The Perfect Article Has Exactly 738 Words (Just Kidding) →

If an Image is Worth 1,000 Words, Who’s Really Talking the Most About Your Brand Online?

Branding In Social Media

by Ben Plomion June 7, 2016 Follow @benplomionJune 7, 2016 The old adage “A picture is worth a thousand words” has been around in one form or another since at least the 1920s, but it’s more true than ever today in a world where image-capturing devices are ubiquitous and the sharing of images takes way … Continue reading If an Image is Worth 1,000 Words, Who’s Really Talking the Most About Your Brand Online? →

A Picture is Worth 1,000 Words… or 35.71 Tweets

Marketing Strategy

Michael PattersonOctober 12, 2015 Text limitations on social media are key to maintaining site usability. Imagine Twitter without a character limit or Facebook without truncated bodies of text—it would take ages to weed through the feeds to find content you were actually interested in. While these limits make for a much better user experience, they … Continue reading A Picture is Worth 1,000 Words… or 35.71 Tweets →

Create a Powerful Subject Line: Choose Your Words Wisely

Blogging

Warren KnightOctober 5, 2015 Whether it be an email newsletter sent from a third party tool, or an email sent directly from your email address, your subject line will be the first thing the receiver will see. After reading a great article from Mailchimp, who I use for my monthly newsletter, I decided to write … Continue reading Create a Powerful Subject Line: Choose Your Words Wisely →

10 Words to Increase the Value of Your Business Relationships

Business Planning

Rachel SilverJuly 22, 2015 There are words to get your email read and words that ensure your subject line gets read, but what are the things you need to say in order to increase the value of your business relationships? No matter how powerful and effective your product is, the way you frame your product … Continue reading 10 Words to Increase the Value of Your Business Relationships →

483 Words and 5 Tips to Help You Master LinkedIn

Jay PalterMay 11, 2015 Most business professionals have figured out that a LinkedIn account is a required tool in the digital age. But far fewer people have a clear idea of what they should be doing with it. For me, it all comes down to this: LinkedIn is for good, old-fashioned networking. It’s for expanding … Continue reading 483 Words and 5 Tips to Help You Master LinkedIn →

Busy Or Productive: Why Words Matter To Entrepreneurs

Productivity

Jackie NagelApril 16, 2015 During a recent coaching conversation, a client began the appointment with this statement: “I’ve been busy!” For most entrepreneurs, that generally means we’ve been running around like a “chicken with our head cut off” (as my Grandma would say) but not getting much accomplished. Yet, when we probed a bit further … Continue reading Busy Or Productive: Why Words Matter To Entrepreneurs →

5+ Power Words & Techniques for Writing More Persuasive Landing Pages

Content Marketing

Dan ShewanApril 8, 2015 Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action. In today’s … Continue reading 5+ Power Words & Techniques for Writing More Persuasive Landing Pages →