Michael PattersonOctober 12, 2015 Text limitations on social media are key to maintaining site usability. Imagine Twitter without a character limit or Facebook without truncated bodies of text—it would take ages to weed through the feeds to find content you were actually interested in. While these limits make for a much better user experience, they … Continue reading A Picture is Worth 1,000 Words… or 35.71 Tweets
Warren KnightOctober 5, 2015 Whether it be an email newsletter sent from a third party tool, or an email sent directly from your email address, your subject line will be the first thing the receiver will see. After reading a great article from Mailchimp, who I use for my monthly newsletter, I decided to write … Continue reading Create a Powerful Subject Line: Choose Your Words Wisely
Rachel SilverJuly 22, 2015 There are words to get your email read and words that ensure your subject line gets read, but what are the things you need to say in order to increase the value of your business relationships? No matter how powerful and effective your product is, the way you frame your product … Continue reading 10 Words to Increase the Value of Your Business Relationships
Jay PalterMay 11, 2015 Most business professionals have figured out that a LinkedIn account is a required tool in the digital age. But far fewer people have a clear idea of what they should be doing with it. For me, it all comes down to this: LinkedIn is for good, old-fashioned networking. It’s for expanding … Continue reading 483 Words and 5 Tips to Help You Master LinkedIn
Jackie NagelApril 16, 2015 During a recent coaching conversation, a client began the appointment with this statement: “I’ve been busy!” For most entrepreneurs, that generally means we’ve been running around like a “chicken with our head cut off” (as my Grandma would say) but not getting much accomplished. Yet, when we probed a bit further … Continue reading Busy Or Productive: Why Words Matter To Entrepreneurs
Dan ShewanApril 8, 2015 Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action. In today’s … Continue reading 5+ Power Words & Techniques for Writing More Persuasive Landing Pages
Wendy Burt-ThomasMarch 12, 2015 Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements. … Continue reading 11 Words To Avoid Using On Social Media And What To Say Instead
Avi KayeFebruary 19, 2015 You know that feeling when sometimes you read an article, or a post, or even a few lines of marketing copy, and you find yourself nodding in agreement? Then you find yourself reaching for your mouse to read more, or share the post, or click whatever button you were supposed to … Continue reading 5 Tested Power Words That Will Improve Your Landing Page Copy
Ritu PantJanuary 16, 2015 We live in a visual world. And although the trends in recent years have swung heavily toward the visual side of marketing, the dominance of visuals in the marketplace is nothing new. Visual marketing is older than cave drawings. Compelling visuals make the circle of life go round. But why are … Continue reading Visual Marketing: A Picture’s Worth 60,000 Words
Brittany BergerJanuary 5, 2015 I’ve been seeing a lot of people do something that’s pretty awesome: my three words. Instead of posting New Year’s resolutions, people I really admire, like Jessica Lawlor, pick three words to define the big picture for the year ahead. Started by Chris Brogan (someone else I mucho admire) in 2006, … Continue reading My Three Words for 2015
