Stefan Wolpers — January 21, 2020 TL; DR: Scrum Mastery How to make Scrum work? Read on to learn more about my top three objectives for Scrum Masters striving to achieve Scrum Mastery. The Top Three Objectives Achieving Scrum Mastery is no rocket-science: Make sure that the Scrum Team delivers a valuable, potentially shippable Product … Continue reading Scrum Mastery in 300 Words
Mayo Oshin — November 21, 2019 Follow @mayowaoshin Shortly after the success of The Cat in the Hat—a best-selling book limited to a 225-word vocabulary—Theodor Seuss Geisel (also known as Dr. Seuss) took on an even greater challenge. In 1960, Bennett Cerf, founder of book publisher, Random House, bet Dr. Seuss fifty-dollars that he couldn’t … Continue reading The Power of Constraints: How Dr. Seuss Used Only 50 Words to Write His Best-Selling Book of All Time
Virginia Franco — October 19, 2018 Follow @VAFrancoResumes — October 19, 2018 Free-Photos / Pixabay As an Executive Resume Writer, I got the chance to interview Sarah, a former client of mine, who, after 14 years with a Fortune 500 bank, made a career leap from sales and product development to training, which had been … Continue reading Words of Job Search Wisdom from a 2X Career Changer
JoAnne Funch — April 10, 2018 Follow @joannefunch — April 10, 2018 10 Most Overused Buzz Words in LinkedIn Profiles Every year LinkedIn publishes the 10 most overused words used in profiles. I find that when your LinkedIn profile is dominated with overused, meaningless words, we are not differentiating ourselves or our brand which means … Continue reading Is Your LinkedIn Profile Dominated With Overused, Meaningless Words?
What Digital ROI Is Really About, In Three Words by Mike Donahue , Op-Ed Contributor, September 6, 2017 To properly calculate return on digital media investment, we must take into account two other words beginning with the letter I: intent and impressions. What is the advertiser’s intent? Simply put, it is to get the best … Continue reading What Digital ROI Is Really About, In Three Words
The 3 Most Important Words In Digital Marketing by Mike Donahue , Op-Ed Contributor, August 21, 2017 What are the three most important words in digital marketing? 1. a four-letter word2. a six-letter word3. a five-letter word Data is the four-letter word Nobody would argue that first-party and third-party data are the foundational elements of … Continue reading The 3 Most Important Words In Digital Marketing
Brent Pohlman — April 5, 2017 Follow @brentpohlman— April 5, 2017 Social Media is turning into an Editorial Experience Is social media dead? I often wonder if posting on social is worth the effort. The truth is that most of the information on social is not worth the effort to read or comment on. It … Continue reading Social Media – Actions Speak Louder than Words
Margaret Wolfson — February 27, 2017 Follow @RiverandWolf— February 27, 2017 The importance of your startup’s name is hard to understate. Your name is the first step to making your business identifiable amongst a vast sea of competitors. It embodies your key attributes, and if done right, rolls off the tongue and triggers terrific stories. … Continue reading Mark My Words: Protecting Your Startup with Trademarks
Brad Smith — February 18, 2017 Follow @bsmarketer— February 18, 2017 Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook. Here … Continue reading 7 Power Words & Phrases to Test in Your Facebook Ads
Ryan Estis — February 10, 2017 Follow @RyanEstis— February 10, 2017 I was sitting in the front row Tuesday morning. We were an hour into the 2017 sales kick-off meeting and there was plenty of energy in the room to start the day. The 500 B2B sellers in the room were using a polling app … Continue reading In One or Two Words, What Does It Take to Be Successful?