Jayanti Katariya — October 22, 2019 Autumn is around the corner and there is a slight chill in the air. The streets are covered in auburn leaves, the skies are clear and the excitement of the holidays permeates the very around us. Fall marks the beginning of a long stream of holidays, starting with Halloween and Thanksgiving and ending with New Years.
And like every other festive occasion, this is also a lucrative business opportunity for brands to work on their sales game and gather more customers to their shops. Halloween themed packaging, Halloween, special merchandise, customizable coupons, etc. are some popular tricks that you can implement. Read on to know more;
Spice Up the Decor
First and foremost, you need to dive deep into the festivities of Halloween and the upcoming holiday season. Change the decor of your shop, be it online or an offline retail space. That boring old counter? The yellowed wallpaper? The dull shelves? Yes, they all have to go and be replaced by more cheerful and vibrant furnishings. People might not judge a book by its cover, but they sure judge a store by its decor and storefront design. You can even have Halloween special deals and discounts to further lure customers into your shop.
Setting up Customized Stalls
Customized stalls selling Halloween themed goodies and treats are also a great way to tap into all that festive energy. However, before you set up stalls you need to figure out your target market. Most stores generally aim at getting the attention of families and kids. If that is the case then you can have candies, carved pumpkins and other merchandise in your store.
Note that simply having an increase in sales doesn’t account for a successful business venture. You also need to be careful about managing the accounts and keeping an accurate estimate of your earnings. Installing an intuitive and optimized Invoice Management App for iOS, MacOS, Android, Windows, and WebApp help you with that.
Staying Relevant and Relatable
One of the biggest challenges that a business faces is to stay relevant and relatable to the customers. The market today is a very volatile and dynamic space, and with the social media boom, it is very easy to become a celebrity overnight. Employ your research and development teams to figure out valuable insights and data about what is trending this Halloween. Also have a dedicated customer support team in place that is responsive to customer grievances and feedback.
Hosting Contests and Promotional Events
Small-scale businesses and established brands can both adopt this strategy to widen their customer base and generate more traffic. Hosting contests and offering lucrative rewards is a sure-shot way to get noticed by the customer. Even a normal web browser, when confronted with the appeal of a free gift voucher or interesting Halloween promotion, would be unable to resist the temptation.
Sales in Halloween are at an all-time high, with people streaming into stores and malls to buy costumes, presents and complete their last-minute Christmas shopping.
Personalize your Branding and Social Media Marketing
Simply having a holiday-themed retail store is not enough, those changes need to be reflected in your overall branding and social media marketing techniques as well. Hire professional developers and market experts to give you actionable and effective solutions for getting the best out of your web store. You can add some extra elements to your website like a new banner or a new embellishment to the logo design.
Also, ensure that the content complements the look and feel of the website. Include blogs and guest posts about Halloween and how you can celebrate it with your branded products. Launch products and services that suit the occasion. Adding Halloween and decorations works wonders in boosting your web presence.
Halloween Themed Strategies for Ecommerce
Ecommerce is not cut off or isolated from the marketing trends of the industry. The Sales in Halloween are bound to shoot up, as more and more people move over to online shopping platforms to avoid crowded stores. With these methods, you can get the best of business during the holiday season.
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