Tom Willis — March 16, 2017 — March 16, 2017 Raising the profile of your business enterprise through traditional PR can be a game changer, however in an era when every cent of digital spend is under the microscope, many will argue that the practice can no longer compete with social or paid ads for … Continue reading Successful Digital PR Tactics That Won’t Break the Bank
Steve DiGioia — February 20, 2017 Follow @stevedigioia— February 20, 2017 …the Kardashians of the world never put food on YOUR table We read statements like these all the time – connect with me on LinkedIn, follow me on Twitter, like my Facebook page…blah, blah, blah. Seems like people use social media more to boost … Continue reading Social Media Won’t Make You Smarter, So Why Do It?
Mike Mallazzo — January 26, 2017 — January 26, 2017 What will remain constant in the months and years ahead? It’s a deceptively simple question and the cornerstone of how Jeff Bezos makes strategic decisions. As the man who sits at the helm of arguably the most successful entities in publishing and eCommerce, he has … Continue reading Why Personalization is the Key to Capitalizing on What Won’t Change
Samantha Martin — January 13, 2017 Follow @Socially_Sam— January 13, 2017 It didn’t work for Mariah and it certainly didn’t work for Milli Vanilli either. So why do you think faking it is going to work for you? There was poor Mariah, out in the freezing cold in Times Square on New Year’s Eve, only … Continue reading Faking It Won’t Lead to Making It
Katy French — December 23, 2016 — December 23, 2016 A powerful script is the foundation of a great video. (See our guide to writing a video script if you’re a total noob.) But when you’re writing a motion graphic script, it’s about more than simple dialogue. A good motion graphic combines audio and visuals … Continue reading 4 Tips to Write a Motion Graphic Script Designers Won’t Hate
As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above “trust your gut” thinking. Contributor Tamar Weinberg explains how to meet the challenge. Tamar Weinberg on November 28, 2016 In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing … Continue reading Without data, your marketing strategy won’t cut it in 2017
Adam White — November 1, 2016 Follow @realAdamWhite— November 1, 2016 It’s amazing how SEO has come full circle. Back in the olden days of SEO, if you just had a good meta title, description and keywords you could rank in the search engines. Then the search engines got wise and started looking at the … Continue reading This Is Why Your SEO Rankings Won’t Increase
by Benjamin BrandallSeptember 26, 2016 When you think of team building, it probably summons up one of two images: Awkwardly passing balloons between your legs at school Awkwardly falling backwards into to the arms of an awkward colleague It’s something managers and employees shy away from because no one wants to be part of meaningless … Continue reading 63 Team Building Activities That Your Team Won’t Roll Their Eyes At
by Sara McGuire Follow @sara_mcguireSeptember 2, 2016 Last week my co-workers and I embarked on our company’s first ever work retreat. We’re a fairly new company, with a team of only twelve people, and we’re fortunate enough to all get along well on an average day. For our retreat, we all spent five days together … Continue reading 5 Work Retreat Activities That Won’t Make You Cringe
Promoted Stickers marks Twitter’s latest attempt — and the latest example of a trend — to inject brands not only into people’s content feeds but into the actual content. Tim Peterson on August 15, 2016 Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also … Continue reading Twitter turns stickers into ads for brands, but won’t say how it’s charging for them
