Taylor Gordon — April 25, 2018 — April 25, 2018 rawpixel / Pixabay More and more I’m hearing from friends and other acquaintances on social media that they regret having invested in coaching, books, courses, and other programs. They don’t believe the investment ended up being worth the money. This saddens me as a personal … Continue reading How to Make Business Investments You Won’t Regret
Is Facebook in serious trouble with advertisers over data practices revealed in the Cambridge Analytica scandal? Contributor Nate Elliott expects the controversy to eventually blow over. Nate Elliott on March 27, 2018 Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying successful ads. As long … Continue reading Advertisers didn’t leave YouTube, and they won’t leave Facebook
Renzo Costarella — February 18, 2018 — February 18, 2018 rawpixel / Pixabay Getting paid as a small business owner can be a bittersweet experience. While it does, in fact, represent payday, it’s not always easy to track down payments from clients. In fact, it’s estimated that about 16% of all work small business owners … Continue reading 5 Signs Your Invoice Won’t Get Paid on Time
Dusti Arab — February 15, 2018 — February 15, 2018 When you’re in the business of turning a No into a Yes, it’s an uphill battle making sure you’re staying on top of your quota (and your attitude) in the face of what can feel like daunting circumstances. And this month, you’ve been watching your … Continue reading 4 Ways To Stay Motivated When You’re Afraid You Won’t Make Quota
The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI. John Steinert on December 14, 2017 One thing that’s been both helpful to the companies I’ve worked for and to my own success has been a willingness … Continue reading GDPR won’t kill you. It’ll make you stronger
Allen Finn — November 21, 2017 — November 21, 2017 Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you … Continue reading 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!)
Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder. Joe Hyland on August 18, 2017 When two of the world’s leading AI research firms, Google DeepMind and Open AI, team … Continue reading Don’t worry, marketers. Robots won’t replace you… yet.
Maren Hogan — July 21, 2017 Follow @marenhogan — July 21, 2017 geralt / Pixabay As recruiters get increasingly better with their reach, they are getting more rigid with their screening and vetting processes for job applicants. That sounds great in theory, but that would assume that those processes are screening for the right things. … Continue reading The 5 Perfectly Good Job Applicants You Won’t Consider
Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned. Stoney deGeyter on March 24, 2017 Let me start off by saying that I absolutely love the idea of performing web and digital marketing services on a pay-for-performance basis. But some … Continue reading I love pay-for-performance SEO — but I won’t do it. Here’s why.
Tom Willis — March 16, 2017 — March 16, 2017 Raising the profile of your business enterprise through traditional PR can be a game changer, however in an era when every cent of digital spend is under the microscope, many will argue that the practice can no longer compete with social or paid ads for … Continue reading Successful Digital PR Tactics That Won’t Break the Bank
