Katharine Farrell — December 22, 2017 — December 22, 2017 You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Many businesses think they can capture subscribers’ attention … Continue reading 3 Ways to Stand Out This Holiday Season Without Offering a Discount
Bill Widmer — December 14, 2017 — December 14, 2017 If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have … Continue reading How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)
Larry Kim — November 6, 2017 Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $ 325 per conversion to under $ 100. Here’s what that looked like: Pretty impressive, right? If you can cut your cost per … Continue reading How to 3X AdWords Conversion Rates Without Touching AdWords
Nicole Blanckenberg — October 30, 2017 Follow @https://twitter.com/StoreYaCom — October 30, 2017 I am sure that by now most eCommerce owners understand the importance of visuals for marketing. What do ‘Visuals’ include? They include images, animated GIFs, videos and the newer growing trend of cinemagraphs. Adweek predicts that by 2018, 84% of marketing will be … Continue reading 23+ Online Design Tools to Create Perfect Visuals Without Design Know-How
John Boitnott — October 20, 2017 — October 20, 2017 cloudhoreca / Pixabay Are you taking advantage of the incredibly awesome benefits online invoicing? Once you start invoicing your clients online, you’ll question why you ever used paper-based invoices in the first place. But, are you getting the most out of online invoicing? If not, … Continue reading 8 Expert Tips to Invoice Your Clients Online Without Sounding Desperate
Madison Petty — October 13, 2017 — October 13, 2017 Team projects are a necessary evil in school. The teacher randomly assigns the group, four or five students reluctantly push their desks together, and suddenly they have to become best friends or else their grades will plummet. Inevitably, one student will rise up and take … Continue reading Project Management Lessons From a Project Without a Manager
Greetje den Holder — September 23, 2017 Follow @GdenHolder — September 23, 2017 Two weeks ago, I wrote a blog that gives you tips to improve your conversion rate optimization (CRO). It is called 29 Handy Tips for Amazing Conversion Rate Optimization. The blog explained CRO and gave tips for beginners and for those more … Continue reading How to Convert Way More Traffic into Sales Without Spending Extra Money
Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Laura Collins on September 22, 2017 Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded … Continue reading Social media ad fatigue: How to combat it without spending all day making new creatives
Douglas Burdett — September 22, 2017 Follow @MarketingBook — September 22, 2017 For the sales profession, social media is the most important technological advancement since the telephone. Here’s how to get an unfair advantage. In Jeb Blount’s bestselling book, Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social … Continue reading Sales Prospecting Without Social Media Is Like Selling Without a Phone
Franklin Manuel — September 19, 2017 — September 19, 2017 cloudhoreca / Pixabay You just landed a new client. You seem to be getting along well with them. You’ve enjoyed working on the early projects that they’ve sent you. In short, things look promising. That is until it’s time to invoice your client. Invoicing is … Continue reading 10 Ways to Invoice Your Client Without Pissing Them Off
