Troy HollenbeckMay 10, 2015 If you are seeking to open a new business – either online or in the real world – and you don’t have the capital, you will need to seek help from a private lender, bank or angel investors. And the first thing they are going to want to see before they invest … Continue reading Why You Need a Winning Business Plan
Andrew GazdeckiMay 9, 2015 To be a strong leader, one must build an attractive mentality for their team to strive for success. Achieving this feat is not easy, but the reward is worth the efforts. Reaching this level begins with the leader and has a ripple effect on the common goal that all parties involved … Continue reading 7 Keys to Constructing a Winning Team
Chris AbrahamMay 5, 2015 Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Why? Google is Fighting a Robot Army and a Zombie Horde Some very rich people have spent a lot of money … Continue reading You Can Only Win Search by Winning Social
Matthew LanghamApril 14, 2015 With an estimated 75 million Americans checking their social networks several times each day, it’s vital that brands incorporate social into their strategies. Being active on social media allows for a more direct and personal conversation between the brand and customer. When used correctly, its influence and reach is extremely powerful. … Continue reading 4 Brands Who Are Winning on Social Media
Teresa SliderMarch 24, 2015 While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan … Continue reading Technology Marketing: Avoid a Social Media Burnout With a Winning Game Plan
Julia TamamiFebruary 20, 2015 Consumers have changed the way they like to view advertisements. The time is gone when print media – newspapers, magazines, telegraphs, and the like – was the golden-haired child of marketing. Instead of sitting in front of the TV for hours, shoppers are now online watching movies, TV shows, and a … Continue reading 13 Simple Tips to Help You Draft a Winning Video Marketing Strategy
Navah FuchsFebruary 20, 2015 In 2014, the average conversion rate across industries was between 1.13%-3.69% on desktop. These numbers fluctuated even more when factoring in mobile and tablets. While there are many factors contributing to these low numbers (volume for one), a big reason e-commerce sites lose on conversions is because they cast nets that … Continue reading Looking For Love In All The ROI Places: Winning At E-Commerce PPC
Heidi SchmidtFebruary 17, 2015 All the self-proclaimed social media junkies raise your hands. All of the social media skeptics, keep reading. Here’s the thing about social media, you can tap into a huge audience – between Facebook, Twitter, LinkedIn, Slideshare, and all those other platforms that seem to pop up on a daily basis – … Continue reading How to Develop a Winning Social Media Strategy
Becky TumidolskyJanuary 24, 2015 Everywhere you look, you’ll find B2B blogs in bad, bad shape. They’re tripping up. Flailing. Falling flat. Many businesses give up on their blogs after just a few months. They tire of seeing little or no engagement after posting company updates, random reflections, or dry, insular, industry-related stuff—nothing that would interest … Continue reading Anatomy Of A Winning B2B Blog
Karl SunJanuary 21, 2015 The sales model for software has changed. Roger Lee of Battery Ventures describes software today as “bought, not sold“ In this user-centric climate, the sales team’s ability to wine and dine C-level executives takes a back seat to the pain points a product tackles and how well it works. It’s possible … Continue reading Winning Your First 100,000 Customers Without Sales
