Arik Hanson July 24, 2020 We all have that friend or colleague. You know the one. That person with the social media profile shot that doesn’t exactly match their actual appearance. Or, to be more blunt: their social media profile shot looks nothing like them. In some cases, it’s a profile shot from 10+ years … Continue reading The Little White Lie of the Social Media Profile Shot
Kelly Groover — February 7, 2020 Do you currently use white papers, eBooks, or infographics to generate leads? According to the Content Marketing Institute’s 2019 Benchmarks for Content Marketing Report, 55% of B2B companies create white papers, 51% write eBooks, and 67% design infographics as a part of their content strategy. Not convinced you should … Continue reading 11 SEO Tactics to Optimize eBooks and White Papers
Elijah Masek-Kelly — May 11, 2019 Follow @ElijahMK100 — May 11, 2019 Let’s face it – we all want some of that ever-loving link juice! It’s no secret that backlinks are a critical element of any solid content marketing plan, particularly if you are hoping to find referral traffic or build search traffic against your … Continue reading The Best White Hat Link Building Techniques & Tools
Zach Heller — August 3, 2018 Follow @zheller — August 3, 2018 If you have participated in any conversations about design, you’ve likely encountered the term white space. Likelier still, you’ve heard a designer talk about white space in a positive way. And if you are like me, you have heard the non-designers in the … Continue reading What’s the Deal with White Space?
Jason Davis — October 25, 2017 Follow @weareelement502 — October 25, 2017 kulinetto / Pixabay UX Design – Part 1 – Design For Delight UX Design – Part 2 – Data Based Design UX Design – Part 3 – Emotionally Purposed Design UX Design – Part 4 – Design for Search White space … Continue reading UX Design: White Space
Rachel Foster — April 3, 2017 Follow @CopywriterTO— April 3, 2017 It takes a lot of time and effort to create an engaging white paper. Here’s how to maximize your investment, get your content in front of the widest possible audience, and attract more leads … White papers, ebooks, and guides are among the most … Continue reading 41 Fantastic Places to Promote Your B2B White Papers
Here’s a good starting point for learning about what any company with European users needs to consider before May of next year. Barry Levine on February 14, 2017 It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into effect, yet … Continue reading Ready for GDPR? This white paper points you in the right direction
By Joe Cox January 31st, 2017 Despite Penguin wreaking destruction on sites with shady backlink profiles, the humble hyperlink remains one of the most fundamental elements of any digital marketing campaign. In this guest post for Search Engine People, I want to look at seven whitehat link building tactics for 2017. Whilst there are literally … Continue reading White Hat Link Building Tactics In 2017
Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election. Rob Rasko on January 20, 2017 Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s … Continue reading How digital media won the White House for an ‘analog’ audience
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. Jon Schepke on December 22, 2016 at 1:35 pm The time has come for businesses to frame their search marketing in the context of a broader … Continue reading Uncovering the white spaces of opportunity for local search
