by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide
by Dr. Dirk FranssensSeptember 19, 2016 Everyone has heard a horror story about a website redesign. But there are still times when they are necessary or beneficial. Deciding when is the right time is one important aspect of doing a redesign well. The other aspect lies in the process itself. We can dramatically improve the … Continue reading Don’t Mess Up Your Website Redesign: An Evidence-Based Strategy
by Adam Frankel Follow @FrankelInteractSeptember 18, 2016 For most inbound marketers, conversion rate optimization is a stumbling block. They tick all the optimization checklists for a better SEO, but fail to apply optimization tactics to the form, which can result in a higher conversion rate. Conversion rate optimization may be difficult, but not impossible. A … Continue reading 7 Useful Tips to Optimize Your Website Lead Capture Form
by Warren Knight Follow @warrenknightSeptember 9, 2016 ARE YOU ONE OF THE 46% OF SMALL BUSINESSES THAT DON’T HAVE A WEBSITE? I was shocked to read that only 54% of small businesses (as of February 2016) have a website. This to me, seems like such a small number as I see having a website a … Continue reading 17 Ways To Increase Traffic To Your Website
by Jarrick CooperSeptember 7, 2016 According to HubSpot, 38 percent of people will stop engaging with a website if the content or layout is unattractive. We all know how important your website’s design is. Whether it’s making a good impression with new leads and prospects or serving and adding value for existing customers, your central … Continue reading How to Gather Data For Your Next Website Redesign
by Shana RusonisSeptember 2, 2016 As a retailer, you’re quite familiar with calls to personalize your site in order to optimize the customer experience and supercharge sales. You can pin this personalization mandate on the Amazon effect. While you may think references to Amazon are overused, there are good reasons this retail giant continues to … Continue reading 4 Shopper Stats that Make Website Personalization a Must
by Aaron Agius Follow @IAmAaronAgiusSeptember 1, 2016 We’re all too emotional…at least when it comes to our decisions. People buy, or act for emotional reasons, then seek logic to justify that decision. Emotion. Logic and reason. You need both. But many businesses often forget that. They think it’s a choice. And they often opt for … Continue reading 10 Ways to Use Emotion to Drive Action on Your Website
by Sue Cockburn Follow @SueCockburnSeptember 1, 2016 With all the talk about social media, it can be easy to question whether or not a website should be the hub of your online presence. After all, with 1.7 billion worldwide users on Facebook, won’t a business Facebook Page work just as well? A Facebook Page Is … Continue reading Should A Website Really Be The Hub Of Your Online Presence?
by Mona Mathur Follow @https://twitter.com/monamacdesignAugust 31, 2016 It is apparently not a surprise by now that internet usage on smartphone and tablets has been sky-rocketing over the last couple of years. According to the report by Morgan Stanley, smartphone internet users are expected to match desktop users by 2016. Even with this strong proof, the … Continue reading 5 Reasons Why Your Business Needs a Responsive Website
by Susan Gilbert Follow @SusanGilbertAugust 29, 2016 How to Make Your Website Visitors Stick I don’t have to tell you that visitors to our websites are busy people. Your visitors need to find what they’re looking for at a glance, or we risk them leaving fast . . . And they’re probably not coming back. … Continue reading Catch Your Website Visitors with Icons
