Tag Archives: website

SEO Tips That Will Improve Your Website Design

Rachel Hand — November 14, 2017 Follow @GroMarketingLtd — November 14, 2017 When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Having a strong SEO campaign on your website is fundamental to making your business a success online. Despite this, many businesses … Continue reading SEO Tips That Will Improve Your Website Design →

Website Marketing Design Testing 101

A/B Testing Process

By Victoria Klochkova November 8th, 2017 Website design testing is an essential step in your marketing strategy as it allows you to find the most efficient combination of elements. This will have a direct impact on the success of your entire marketing strategy. A great design equals great user experience, which, in turn, leads to more … Continue reading Website Marketing Design Testing 101 →

5 Important Aspects of a Small Business Website

Smart Business Ideas

Aleah Taboclaon — November 6, 2017 Follow @aleahphils — November 6, 2017 vanmarciano / Pixabay In an increasingly computerized era, a business website is an indispensable facet of any successful enterprise, regardless of its scale, size, niche or industry. Unfortunately, there’s a growing horde of online entrepreneurs who are under the mistaken perception that as … Continue reading 5 Important Aspects of a Small Business Website →

Make Your Website a Tool to Grow Your Business

Business Improvement

Sally Falkow — November 4, 2017 There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016) Just over half of them (54%) have a website. (Hard to imagine why the other half don’t!) There are thousands of web design companies out there offering to make … Continue reading Make Your Website a Tool to Grow Your Business →

3 strategies for maximizing your website UX

Web Design Guidelines

How can you foster a positive user experience on your website, and why does this matter? Columnist Andy Paquin explores. Andy Paquin on November 3, 2017 As the World Wide Web continues to grow, we move into a future where everyone and everything has an online presence. Within the limited window of opportunity for … Continue reading 3 strategies for maximizing your website UX →

How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects

Client Acquisition

Susan Friesen — October 23, 2017 Follow @eVisionMedia — October 23, 2017 When visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it’s … Continue reading How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects →

A Closer Look at Website Geographics

Web Accessibility

Richard Howe — October 21, 2017 — October 21, 2017 Our recent blog posts have focused on website audience profiling, demographics and psychographics. Today is the turn of website geographics and how knowing and understanding where your visitors are coming from can make a real difference to the success of your site content, your online … Continue reading A Closer Look at Website Geographics →

Essential Ways to Promote Your New Website

Web Optimization Guidelines

Emma Miller — October 17, 2017 — October 17, 2017 Recent studies show that 81% of customers visit a company’s website prior to making a purchase. While some people visit it directly, following the link featured in blog posts, social networks and emails, most of them start by typing a keyword into a search engine. … Continue reading Essential Ways to Promote Your New Website →

The Top 4 Ways to Drive Traffic to Your B2B Website

Traffic Generation

Brenda Stoltz — October 9, 2017 Follow @BSStoltz — October 9, 2017 Skitterphoto/Pixabay In my consulting practice, I often run into clients who are frustrated with the amount of traffic their website is receiving. They’ve invested in a professionally designed website that is home to informational content but can’t seem to generate enough traffic – … Continue reading The Top 4 Ways to Drive Traffic to Your B2B Website →

The Ultimate Website Launch Checklist: Improve Design, SEO & Speed

Website Development Guidelines

Vinay Patankar — October 9, 2017 — October 9, 2017 Launching a website can be a huge undertaking. A successful launch requires managing many moving parts including content, design, marketing and the technical side. That’s why we have created this handy checklist for you to use on your next website launch or redesign. Website Launch … Continue reading The Ultimate Website Launch Checklist: Improve Design, SEO & Speed →