Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge. Allen Martinez on March 9, 2018 Before I graduated from the Art Center College of Design, Lynda Weinman was my … Continue reading Creating the best lead-gen website, step by step
Susan Friesen — March 2, 2018 Follow @eVisionMedia — March 2, 2018 Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how … Continue reading 5 Keys to a Winning Website Content Strategy
Zach Heller — February 26, 2018 Follow @zheller — February 26, 2018 It has been an open secret (in marketing circles at least) that Google has been using mobile usability as a ranking factor for some time. And they have hinted at that becoming an even larger factor going forward. Now, there is no published … Continue reading Is Your Website Ready for Mobile-First Rankings?
Arelthia Phillips — February 26, 2018 Follow @Arelthia — February 26, 2018 Once you have your site up and running, your priority should be to learn as much about them as possible. There are a number of programs that can help you do this. Google Analytics Google Analytics (GA) is free, and can be accessed … Continue reading How to Learn More About Your Website Visitors
Michelle Delgado — February 22, 2018 — February 22, 2018 Plenty of business owners know how to make a great product, but fewer know how to make a great website. From writing code and installing plug-ins to managing servers, domains, and security measures, running an e-commerce business can quickly start to feel like a daunting … Continue reading How E-Commerce Businesses Can Benefit From Website Builders
KeriLynn Engel — February 19, 2018 — February 19, 2018 Earning an income from your blog is a much easier venture than starting a traditional business and you don’t have to check zoning laws or apply for building permits. However, that doesn’t mean there aren’t legal requirements you need to comply with. One of the … Continue reading Have a Website? You Need a Privacy Policy. Here’s Why
Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates. Bobby Lyons on February 16, 2018 Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today … Continue reading Making website speed and performance part of your SEO routine
Brian Appleton — February 14, 2018 Follow @BArailrunner — February 14, 2018 SEO and link building strategies go hand in hand. One can’t be nearly as effective without the other. In case you’re not familiar, link building is the practice of getting websites and publications to link to your website pages and content. These types … Continue reading 4 Link Building Strategy Tips that Will Boost Your Website Authority
Arelthia Phillips — February 13, 2018 Follow @Arelthia — February 13, 2018 This is part 2 of Quick Tips Regarding Reusing Website Content Part 1 If you are not already using video marketing on YouTube, now is the time to begin. Re-use your best content Look at your traffic logs and see which are your … Continue reading Reuse Website Content Through Video Marketing
Michelle Brown — February 12, 2018 — February 12, 2018 Image Credit: Logoglo At the beginning of any design process, it`s essential that you have your requirements down on paper so when you start speaking to your website designers you can tell them exactly what you need. Although this may change as you start the … Continue reading How to Create a Website Design Brief
