Laura Magnuson July 2, 2020 It may sound counter-intuitive, but the best way to stand out from the competition and rise above all the online noise is to keep things simple. Less is more when it comes to designing a quality B2B website. Your website’s homepage is often a prospect’s first impression of your product … Continue reading Why Less Is More When Designing a B2B Website Homepage
Lexie Lu July 2, 2020 Why is redesigning your website so important? Trends change frequently. If you aren’t updating your business to consumer (B2C) website at least a couple times a year, its aesthetics and features quickly become outdated. Redesigning doesn’t always mean you have to give the entire site an overhaul. Sometimes you only … Continue reading 6 Easy Tips for Redesigning Your B2C Website to Drive Conversions
Dan Moyle July 1, 2020 We’ve explored the familiar territory of thinking about your website and CMS from a marketing perspective. Then we moved into newer territory with sales. Now we head into a really new area for most brands: Thinking about it all as a customer experience platform from a service perspective. Let’s start … Continue reading Rethink Your Website: The Service Side of a Customer Experience Platform
Erika Giles June 29, 2020 Website accessibility is no longer an optional feature for your site to have. It is now mandatory for you to have a website that is inclusive for all users. Having an accessible website means you must comply with certain standards included in the Website Compliance Accessibility Guidelines (WCAG) and ADA … Continue reading 10 Website Accessibility Software Solutions That Help You Achieve ADA Compliance
Jared Atchison June 25, 2020 Do you want to encourage visitors to stay on your website longer? Perhaps you want to engage your audience by showing them constantly changing content when they hit your homepage. Whatever marketing goal you have in mind, adding social media feeds to your website can help. Social media block feeds … Continue reading 4 Smart Reasons to Add Social Media Feeds to Your Website
Dildeep Singh June 16, 2020 Search engine optimization – better known as SEO – is the practice of boosting the quantity and quality of website traffic. Website SEO uses organic search results to increase brand exposure and website traffic. It’s about understanding people and what they are looking for online. Once you know your audience, … Continue reading Top Tips to Improve Your Website SEO
Susan Friesen — June 15, 2020 What Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an eCommerce … Continue reading 5 Website Improvement Ideas for a New Economy
Matt Brennan — June 12, 2020 A website and blog copy editor can provide tremendous value to your company. Here’s a little more on how… Your marketing content is an extension of your business and your brand. It should deliver the benefits of your product or service to your audience in an easy-to-understand manner. These … Continue reading 7 Reasons Your Company Should Hire a Website and Blog Copy Editor
Ashley Hill — June 11, 2020 Much like outdated home decor, sometimes we have to strip the “walls” of our websites and update things—or at the very least, apply a fresh coat of paint in a more modern color. From time to time these renovations are necessary in our homes and on our websites. … Continue reading Redesigning Your Website in 2020: Everything You Need to Know
Angela Foglesong — June 11, 2020 If you have a website that is more than two years old since its last update, it may be time for a website redesign. A vital activity from a marketing perspective is to keep the look of your website fresh and current. Remember, design and what’s considered modern changes … Continue reading Website Redesign: What You Must Know for Marketing
