Do you want to encourage visitors to stay on your website longer? Perhaps you want to engage your audience by showing them constantly changing content when they hit your homepage. Whatever marketing goal you have in mind, adding social media feeds to your website can help.
Social media block feeds are areas on your website that show your social media content from platforms like Twitter, Instagram, and Pinterest. When you consider that there are over 3.81 billion social media users, it makes sense that the best way to grow your website is through your social media channels.
The average internet user spends 2 hours and 22 minutes across all platforms each day. For business owners and marketers, this means you have the chance to engage with your audience every day. While you’re engaging on social media, your on-site visitors can read, respond, and enjoy the conversation taking place on the other platforms.
Today we are going to look at 4 smart reasons you should add social media feeds to your website.
More Control Over Your Social Feed
Many marketers face one problem: they can’t effectively handle both the social media and website aspect of their campaign. In this case, adding social media feeds to your website will help you manage your account.
Most applications with this feature give you tools to include content based on keywords and phrases, all while excluding spammy messages. The result is a clean, curated social feed for your users.
For example, if you wanted to hold a photo contest for your users, you could tell them to use an Instagram hashtag in their post. Once the event starts, you can create a feed that only includes posts with the contest hashtag. This kind of control is vital for your team, but it’s also valuable for participants and site visitors.
If people become accustomed to the mess-free look of your feed, they may start returning to your site just to see what you’re saying on Twitter. This is possible due to the flexible options at your disposal when adding brand profiles to your website.
Encourage More Sales and On-Site Engagement
Now that you have control over your feed and more visitors are landing on your page, you can push for more engagement on-site.
There are several ways you can get started. For starters, you could include posts that talk about your promotions on one of your feeds. If a customer is browsing your online store and sees a promotion from Facebook on their sidebar, you could help them decide whether to complete their purchase.
The benefits don’t stop there. You can also add and share popular blog posts on your social media feed and inside a box with suggested articles close to your feed. When a visitor lands on your page, they will start by looking at your social media posts, but may soon land on your blog.
If implemented correctly, you can lead consumers to subscribe to your email list, follow you on social media, or take advantage of a limited-time promotion.
Build Social Proof
Social proof is essential for businesses across all industries. Essentially, social proof is a psychological phenomenon and a marketing phrase used to describe a person that makes a purchasing decision based on friends or other consumers.
Have you ever made a purchase after reading a bunch of reviews? Most of us have, and that’s social proof in action. We read the opinions of another person, and that opinion led to us buying a product or service.
Shockingly, 59% of consumers use social media for shopping inspiration. So if you’re connecting your Instagram feed to your website, you could open up some exciting marketing opportunities.
Let’s say someone comes to your website for the first time. They look at your social media feed on the right side of the screen and see a ton of user-generated content showing people using and loving your product. This will send a signal to consumers that your brand is trustworthy. The result is they are more likely to stick around and buy something from your website.
Grow Your Subscribers Across All Platforms
Our final reason for adding a social media feed to your website is this — you’ll get the chance to grow your brand across all platforms. Instead of worrying about people only following your Twitter account, you can add Instagram and Pinterest to your website so your audience will continue to grow.
Nearly 80% of internet users have at least one social media account, and it’s clear that we are going to see more people using the platforms in the coming years. Now is the time to merge your website with a social media feed plugin. The freedom and control you’ll get over your profile, coupled with the increased engagement and sales, make this tool accessible for businesses of all sizes, across all industries.