Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. Mike Maynard on November 19, 2024 It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this … Continue reading 5 ways B2B differs from B2C — and 3 ways they align
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here’s how you can do it. Ali Schwanke on November 19, 2024 Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing … Continue reading 5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth. Kate Gundlach Roberts on November 18, 2024 Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve … Continue reading 5 ways to use project management data to enhance operational best practices
November 03, 2024 What is emotional regulation? Three ways leaders can keep their cool in challenging situations Paying attention to what you truly feel, even unpleasant emotions, is a powerful and underutilized leadership skill. Here’s how to do it. BY Chantal Laurie Below and Jo Ilfeld Emotional regulation, the ability to modulate an emotion or set … Continue reading What is emotional regulation? Three ways leaders can keep their cool in challenging situations
October 31, 2024 4 ways to hack your motivation and get more done It’s about tapping into your brain’s natural love of closure. These four tricks can get you started. BY Stephanie Vozza Popular productivity tools like to-do apps and task-management trackers are great for scheduling your day and organizing your projects, but you’ll likely have … Continue reading 4 ways to hack your motivation and get more done
Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind. Melissa Reeve on October 29, 2024 Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their … Continue reading 5 ways to jump start AI adoption
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more. Greg Krehbiel on October 29, 2024 Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to … Continue reading 12 ways to use a customer data platform
October 17, 2024 8 ways to deal with chronic complainers Here’s how to handle that coworker who always has something negative to say. BY Gwen Moran Most people will have to work with a chronic complainer or two in their professional lives, whether it’s a dismal coworker or complaining boss. But those who veer from negative … Continue reading 8 ways to deal with chronic complainers
Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Annette Franz on October 3, 2024 Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond … Continue reading 7 ways to boost customers’ emotional connection and loyalty with your brand
Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes. Greg Kihlstrom on October 2, 2024 In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data … Continue reading 3 ways to use predictive analytics to make better decisions
