In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care. Moni Oloyede on February 26, 2025 B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers … Continue reading 5 ways to get your B2B buyers to care in 2025
February 05, 2025 In a time crunch? 3 ways GenAI can come through in a clutch The legal field is renowned for massive documentation, and artificial intelligence can cut review time. BY AJ Shankar In just a couple of years, generative AI (GenAI) has made a big impact on the way people, companies, and entire industries … Continue reading In a time crunch? 3 ways GenAI can come through in a clutch
Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth. Jon-Mikel Bailey on January 31, 2025 Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Here’s how to shift your … Continue reading 5 ways to transition from tactical to strategic marketing
January 30, 2025 3 ways to adapt your job search to stand out according to a LinkedIn expert The shifting job market, influenced by more competition and the growth of AI, has made old strategies less effective. Here’s what works. BY Catherine Fisher Nearly three in five people worldwide—a significant 58%—plan to look for a new … Continue reading 3 ways to adapt your job search to stand out according to a LinkedIn expert
January 30, 2025 3 ways smarter design can solve the noise problem At work or other places where people gather, addressing acoustics can help with a host of issues. BY Gordon Boggis By Gordon Boggis and Michael DiTullo Imagine sitting in a café where the clatter of a fork hitting a plate across the room drowns … Continue reading 3 ways smarter design can solve the noise problem
January 28, 2025 10 Ways to Induce a ‘Flow’ State and Unlock Painless Productivity By cultivating a flow state, you can achieve ‘productive happiness’: a state in which you feel energized, motivated, and fulfilled by your work. BY Stephanie Vozza Peak performance is a state of consciousness where you’re in a rapt moment of attention, … Continue reading 10 Ways to Induce a ‘Flow’ State and Unlock Painless Productivity
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it’s more than a tool for cold emailers. Mike Pastore on January 22, 2025 Data enrichment provider Clay raised $ 40 million in a Series B expansion Wednesday, which gives the company a valuation of $ 1.25 billion. If data truly in … Continue reading 6 ways marketers can use Clay to enrich data and build campaigns
AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics. Shiv Gupta on January 15, 2025 As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, … Continue reading 4 ways to correct bad data and improve your AI
Cut sales friction, speed up deal flow and grow your revenue this year with these actionable tips. Ali Schwanke on January 8, 2025 The faster the sales process, the faster the revenue growth. Unfortunately, as we learned in science class, friction slows acceleration or can stop it altogether. Whether that’s adding complexity to a … Continue reading 5 ways to crush sales bottlenecks and accelerate deals in 2025
Job seekers must figure out how to navigate a transforming landscape where AI shapes how we approach and think about the hiring system. BY Eric Connors Logging onto LinkedIn, your feed is likely full of “Open to Work” profiles and posts about the struggle of finding a job in today’s market. Your LinkedIn inbox is probably … Continue reading Job search 2025: 3 key ways AI will make an impact on recruitment
