Data enrichment vendor Clay now has a valuation of $1.25 billion, and it’s more than a tool for cold emailers. Mike Pastore on January 22, 2025 Data enrichment provider Clay raised $ 40 million in a Series B expansion Wednesday, which gives the company a valuation of $ 1.25 billion. If data truly in … Continue reading 6 ways marketers can use Clay to enrich data and build campaigns
AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics. Shiv Gupta on January 15, 2025 As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, … Continue reading 4 ways to correct bad data and improve your AI
Cut sales friction, speed up deal flow and grow your revenue this year with these actionable tips. Ali Schwanke on January 8, 2025 The faster the sales process, the faster the revenue growth. Unfortunately, as we learned in science class, friction slows acceleration or can stop it altogether. Whether that’s adding complexity to a … Continue reading 5 ways to crush sales bottlenecks and accelerate deals in 2025
Job seekers must figure out how to navigate a transforming landscape where AI shapes how we approach and think about the hiring system. BY Eric Connors Logging onto LinkedIn, your feed is likely full of “Open to Work” profiles and posts about the struggle of finding a job in today’s market. Your LinkedIn inbox is probably … Continue reading Job search 2025: 3 key ways AI will make an impact on recruitment
Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. Mike Maynard on November 19, 2024 It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this … Continue reading 5 ways B2B differs from B2C — and 3 ways they align
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here’s how you can do it. Ali Schwanke on November 19, 2024 Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing … Continue reading 5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth. Kate Gundlach Roberts on November 18, 2024 Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve … Continue reading 5 ways to use project management data to enhance operational best practices
November 03, 2024 What is emotional regulation? Three ways leaders can keep their cool in challenging situations Paying attention to what you truly feel, even unpleasant emotions, is a powerful and underutilized leadership skill. Here’s how to do it. BY Chantal Laurie Below and Jo Ilfeld Emotional regulation, the ability to modulate an emotion or set … Continue reading What is emotional regulation? Three ways leaders can keep their cool in challenging situations
October 31, 2024 4 ways to hack your motivation and get more done It’s about tapping into your brain’s natural love of closure. These four tricks can get you started. BY Stephanie Vozza Popular productivity tools like to-do apps and task-management trackers are great for scheduling your day and organizing your projects, but you’ll likely have … Continue reading 4 ways to hack your motivation and get more done
Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind. Melissa Reeve on October 29, 2024 Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their … Continue reading 5 ways to jump start AI adoption
