by Nora Flint February 4, 2016February 4, 2016 Imagine creating a website for a goldfish (or Dory in Finding Nemo.) In a way, your customers are goldfish. I mean, they have an attention span compatible to that of Dory. Most people have an “Internet attention span” of 6 – 8 seconds, while a goldfish has … Continue reading 5 Ways to Use Product Videos To Increase Conversion Rates
by Ryan Kh February 3, 2016 Follow @ryankhgbFebruary 3, 2016 There is no doubt that running a business is expensive. This is an inescapable truth of entrepreneurship. This doesn’t mean, however, that you can’t do anything to curb your overhead or that you have to accept the status quo. There are plenty of tricks you … Continue reading 5 Ways to Reduce Business Costs in 2016
by Ty Rothstein February 2, 2016 Follow @https://twitter.com/AmitiRothsteinFebruary 2, 2016 There are many things that go towards creating a memorable eCommerce experience. From site layout and aesthetic appeal to ease of navigation and intuitive site architecture, ease of use is paramount in eCommerce. Factors like large and attractive product images, upfront pricing and multiple payment … Continue reading 5 Ways Shipping Options Can Deliver a Superior Ecommerce Experience
by Rick Whittington February 2, 2016 Follow @rickwhittingtonFebruary 2, 2016 “Conversion rate optimization” is a mouthful, and it might seem like a very work-intensive process. As a marketing manager, you certainly know the value of taking the time to perform tasks like split-testing, key performance indicator analyses and website audits, but an in-depth website conversion … Continue reading 3 Simple Ways to Increase Your Website’s Conversion Rate
by Dorien Morin-van Dam February 1, 2016February 1, 2016 Need Some Creative Ways To Cut Down on Printing Cost? Think back to when you first started thinking about starting a business; wasn’t there so much to do? Putting together a business plan, and a marketing plan, aren’t small tasks. Raising capital, or as many do … Continue reading 3 Fantastic Ways Small Businesses Can Save Cash on Marketing Materials
by BusinessVibes January 31, 2016 Follow @businessvibesJanuary 31, 2016 Regardless of the size of your business, using digital marketing techniques is an important aspect of building your customer base and advertising your products and services. In today’s age of digital products and technology, it’s vital for any business, whether online or offline, to build and … Continue reading 6 Ways to Effectively Market Your Small Business Online
by Joel Goldstein January 30, 2016 Follow @joelgoldsteinJanuary 30, 2016 As Robert F. Kennedy said, “Only those who dare to fail greatly can ever achieve greatly.” When it comes to startups, entrepreneurs will more than likely encounter a few failures or setbacks on the road to success, but it’s not about how many you come … Continue reading 5 Ways for Startup Entrepreneurs to Learn From Failure
by Kayla Matthews January 30, 2016 Follow @KaylaEMatthewsJanuary 30, 2016 Your new startup may not have the same nationwide reach as a major brand like American Apparel or Kraft Foods, but that doesn’t mean your social media presence is any less important than theirs. If anything, social media is even more critical for you, and … Continue reading 3 Ways to Rock Social Media for Startups
by Amir Jirbandey January 28, 2016January 28, 2016 We recently saw email being named “the technology which has transformed how we work, the most in the last ten years”, above smartphones. This trend isn’t going to slow down in 2016. As email evolves through cloud computing, automation, integrating into social and becoming more focused around … Continue reading 7 Ways To Crush Email In 2016
by Chris Boyles January 28, 2016 Follow @chrsboylsJanuary 28, 2016 While the death of the home page may be exaggerated, it’s certainly on life support. What’s killing it off? Social media and other content distribution platforms that drive traffic directly to individual pages. According to Columbia University journalism professor Jeff Jarvis, fewer than 10% of … Continue reading 3 Ways to Make Your Blog’s Home Page a Destination Worth Bookmarking
