by Louis Foong February 12, 2016 Follow @thealeagroupFebruary 12, 2016 This time of year tends to be a time of reflection, when we make resolutions to build on our past successes and change our bad habits. My resolution this year, at least in terms of this blog, is to keep offering valuable information about marketing … Continue reading Top Ways to Attract Prospects Through Social Media
by Delphine Moulu February 10, 2016 Follow @reelevantappFebruary 10, 2016 Send relevant content Context is crucial in marketing as it can seriously impact one’s purchase behavior. In order to deliver relevant emails at all times, e-commerce websites need to start sending emails contextually driven, which means emails with content adapting to each opener’s context, … Continue reading 3 Ways for Ecommerce Websites to Kill it at Email Marketing in 2016
by Wayne Cerullo February 9, 2016 Follow @b2ppartnersFebruary 9, 2016 As you start this year, you have a surprising asset to make this a great year: your greatest weakness. That’s right. Your biggest pain could be your biggest gain, helping to lead to a major transformation. This is no pep talk. This is no self-help … Continue reading 5 Ways a Top Challenge Can Power Your Transformation
by Ryan Stewart February 9, 2016 Follow @ryanwashereFebruary 9, 2016 We’ve received almost 3,000 contact or consultation requests over the last year. Up until a few months ago, managing this was a nightmare. As a small business, I don’t have any sales people – I manage everything myself. What’s even worse, a large majority of … Continue reading 20 Ways to Use Email to Automate Your Business
by Tukan Das February 8, 2016 Follow @tdasFebruary 8, 2016 From broad to specific. Public to personal. Over the past several years, marketing has transitioned from a discipline that broadcasted general messages to a wide audience in the hopes that something sticks, to one that zooms in on the individual. Thanks in large part to … Continue reading 5 Ways Social Media Helps Brands Personalize Their Marketing
by Mike McMinn February 5, 2016 Follow @MyHubIntranetFebruary 5, 2016 Many employers find that email is one of the biggest time-wasting aspects of the day. It doesn’t take long for the problem to take effect. One minute, your employees are working diligently. The next, a faint buzz from their pocket or a desktop notification lets … Continue reading 4 Ways a Strong Intranet Can Reduce Employee Email
by Carole Snitzer February 5, 2016February 5, 2016 I have a confession to make: last week I forgot to take out the trash, ordered takeout more times than I’d like to admit, and sent my laundry out to be cleaned because I didn’t have time to do it myself. I was just too busy to … Continue reading 5 Ways to Boost Webinar Attendance
by Carmelo Hannity February 5, 2016 Follow @carmelohannityFebruary 5, 2016 Branding to consumers certainly isn’t a new concept for businesses, but employer branding is a concept that’s emerging as incredibly important to today’s businesses to remain competitive. As unemployment has ticked down in the U.S., many companies are facing what’s shaping up to be a … Continue reading 7 Ways to Build An Employer Brand That Appeals to Millennials
by Jeremy Taylor February 4, 2016 Follow @JezTaylorUKFebruary 4, 2016 Email marketing is about nurturing a connection with your audience. Personalising your emails gives you a cracking shortcut. How? Well, think about your own email habits. Given the choice between a generic email sent to every subscriber and an email that has been curated for … Continue reading 5 Ways to Use Personalization in Your Email Marketing
by Bob Doyle February 4, 2016 Follow @bobsseoFebruary 4, 2016 As a small business owner, it’s tough facing competition as fierce as the big corporations who have deep pockets helping them keep their strong influence in your market. Both online and offline. You have the quality products and great service, and you know many customers … Continue reading 3 Simple Ways Small Business Can Leverage SEO to Win Against Large Companies
