By Liz Farquhar|2016-04-01T15:27:53+00:00April 6th, 2016|PPC|0 Comments Although similar in many ways, paid search and search engine optimization (SEO) are two very different beasts when it comes to digital marketing. Despite all of the SEO conspiracy theories floating around, there is no correlation between paid search and organic algorithms. In fact, Google very intentionally keeps these … Continue reading 3 Ways You Can Use PPC To Boost SEO
by Personal Branding Blog April 5, 2016April 5, 2016 Locally owned small businesses offer their communities various, undeniable benefits when compared to the large chains and super stores, as you know. Your business likely puts some of its profits right back into your community, too – you generate jobs and tend to provide better wages, … Continue reading 3 Ways to Promote Your Local Business and Personal Brand Through Community Programs
by AJ Agrawal April 5, 2016 Follow @ajalumnifyApril 5, 2016 Social media marketing is as important as SEO in this day and age. A third of millennials say they prefer to communicate with businesses via social media. So you need to optimize your website for social media marketing. The first mistake you should never make … Continue reading 3 Ways to Optimize Your Website for Social Media Marketing
by Alex Barca April 5, 2016April 5, 2016 You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach whatever content marketing objective you have. Just like authors who write a book, you’ll probably need to spend just as much, if not more time promoting your content than actually writing it. And … Continue reading 11 Effective Ways to Use Social Media to Promote Your Content
by Ryan Jenkins April 4, 2016 Follow @theRyanJenksApril 4, 2016 In April 2009, Ashton Kutcher beat CNN to become the first person with one million followers on Twitter. All the media attention surrounding Kutcher’s challenge served as a tipping point in helping Twitter move from a niche network to a mainstream communication tool. Many believe … Continue reading 5 Ways Snapchat Will Redefine Workplace Communication
by Grant Thomas April 3, 2016 Follow @gsthomas22April 3, 2016 How do you get people to open your emails? While there isn’t a definitive science to the mastery of high open rates, we do know some surefire ways to increase your email open rates. With the help of some email marketing experts, I’ve put together … Continue reading 5 Easy Ways to Increase Email Open Rates
by Mike Brown April 1, 2016 Follow @BuddhaBroIncApril 1, 2016 Now that you’ve created a blog, you’re probably wondering how you can get more people to read it. No matter how great your blog and its associated content are, it’s tough to get anyone to read it without the proper promotion plan. In fact, CrazyEgg … Continue reading 5 Ways You Can Promote Your Blog This Month
by Darrell Alfonso March 31, 2016March 31, 2016 Effective webinars are the hallmark of great B2B marketing programs. While traditional channels such as splashy events and country-wide road shows can be costly and deliver mixed results, webinars provide a direct medium to your target audience in a way that is affordable, uninterrupted, and hyper-personal. Not … Continue reading 5 Superb Ways to Step Up Your Webinar Game
How can you get in front of prospects so you’ll be top of mind when they’re making their purchase decisions? Columnist Matthew Barby has tips. Matthew Barby on March 30, 2016 B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & … Continue reading 3 ways to use the “familiarity bias” for maximum B2B engagement
by Darleen DeRosa March 30, 2016 Follow @onpoint_llcMarch 30, 2016 The idea of establishing a strong organizational culture and assessing candidates for cultural fit have become hot topics these days—and for good reason. Culture is a key factor in attracting and retaining top talent. Companies that have positive cultures and emphasize cultural fit in hiring … Continue reading 3 Ways Hiring for Cultural Fit Hurts Your Company
