by Rick Enrico April 12, 2016April 12, 2016 People are exposed to different streams of information every day: emails, news, and social media feeds are just some of them. This happens so often, we rarely realize the toll information overload takes on us. In a 2009 article on Harvard Business Review, Paul Hemp estimated that … Continue reading 3 Ways to Reduce Information Overload with Infographics
by Austin Iuliano April 11, 2016 Follow @austiniulianoApril 11, 2016 Snapchat is hot right now. Hot like… Ouch! Get your hand off the stove, kinda hot! There is just so much attention and interest on this platform. “If you work in marketing, social media, or PR and you are not on Snapchat you are stupid … Continue reading 5 Creative Ways to Build Your Snapchat Audience
by Jordan Lore April 11, 2016April 11, 2016 You’re up in the club. You see a perfect 10 standing alone from across the bar. #targetacquired What’s your gameplan? You could walk over there and ask the 10 to get out of there. That could work… If you’re Chris Hemsworth. OR you could try to buy … Continue reading 7 Ways to Build a Trustworthy Landing Page to Increase Conversions
by Jessica Bowers April 10, 2016April 10, 2016 If you’re a company that has a comprehensive marketing strategy, chances are you use both traditional and digital marketing methods. How do you make them work together for optimal success? Traditional and digital strategy may seem like completely different worlds these days, but it would be a … Continue reading Easy Ways to Integrate Your Digital and Traditional Marketing Strategies
by Jasmine Sandler April 9, 2016 Follow @Jasmine_SandlerApril 9, 2016 We are on Twitter, now what? As Twitter marks its ten-year anniversary, marketers have boundless ways to use this social network as a major marketing tool. But how? Twitter has enhanced its platform to include hyper targeted advertising, video roll in and live editing via … Continue reading 3 Ways to Optimize Your Twitter Marketing Efforts
by Dan Forootan April 8, 2016April 8, 2016 Smart marketers know that a good, growing email list is gold. The size of the list needs to increase and evolve to sustain the widest reach possible, as does the quality of those email addresses, reaching the right people the right way with messages they value. Good … Continue reading 20 Ways to Build an Email Marketing List
by Mike Dane April 8, 2016April 8, 2016 Unless you’ve been living under a rock, you’d know that having a mobile-optimized site is critical for your online presence. Since the number of users accessing the Internet via mobile devices has increased, it’s important to increase your mobile landing page conversion rate. According to ComScore, the … Continue reading 15 Ways To Increase Mobile Landing Page Conversion
by Arielle Hurst April 7, 2016 Follow @purechatApril 7, 2016 Once you’ve attracted leads to your website, it should be a breeze to turn them into paying customers, right? Not always. Even the most qualified prospects can fall off during the buying process. That’s why we consulted Jordan Gal, an entrepreneur who streamlined the conversion … Continue reading 12 Ways to Optimize Your Ecommerce Site for Conversions
Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users. Tim Peterson on April 7, 2016 Yeamake / Shutterstock.com Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce ads in its messaging … Continue reading Facebook Messenger has new ways for brands to meet its 900 million users
by Dhariana Lozano April 6, 2016 Follow @DhariLoApril 6, 2016 Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact … Continue reading 4 Ways to Use Social Media Beyond Marketing
